Rascasse Audience Intelligence

Missouri Lottery Target Market in United States

A data profile of the people who buy, follow and care about Missouri Lottery in United States — modelled from more than twelve digital signal sources. Missouri Lottery has an estimated audience of 2,973,661 people in United States.

#3among Lottery in United States#1064among Brand in United States#212in Games

The average Missouri Lottery fan in United States is 38.1 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, Kansas.

Top brand affinities include Florida Lottery, Powerball, Nebraska Lottery, with strongest over-indexing on Florida Lottery (59.8× the country average).

Demographically, the Missouri Lottery audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Missouri Lottery fan in United States is balanced, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Florida Lottery.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Missouri Lottery profile in United States.

Audience size
3M
in United States
Gender
50.7%♀
49.3% male
Age
38.1
average years
Country rank
#10396
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Missouri Lottery

50.7% are female, 49.3% are male, average age 38.1.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Missouri Lottery audience in United States
MetricValue
Female50.7%
Male49.3%
Average age38.1
Estimated audience size2,973,661
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Missouri Lottery audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Missouri Lottery audience comes from United States.

Worldwide audience distribution share by country for Missouri Lottery
CountryShare
United States99.4%
India0.4%
Canada0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Missouri Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Missouri Lottery customers by region in United States
#RegionReachAffinity×
01Missouri~2M42.42×
02Kansas~50K2.41×
03Arkansas~40K1.53×
04Illinois~100K1.07×
05Vermont~4K0.79×
06Idaho~10K0.68×
07New Hampshire~8K0.68×
08Alaska~4K0.66×
09Wyoming~3K0.62×
10Montana~5K0.61×
11Rhode Island~5K0.57×
12Maine~5K0.53×
13North Dakota~3K0.53×
14West Virginia~6K0.47×
15South Dakota~3K0.45×
16Mississippi~8K0.33×
17Iowa~8K0.32×
18Delaware~3K0.32×
19Utah~8K0.30×
20New Mexico~4K0.27×
21Hawaii~3K0.26×
22Connecticut~7K0.24×
23Nebraska~3K0.24×
24Oklahoma~7K0.23×
25Tennessee~10K0.22×
26Kentucky~8K0.21×
27Colorado~8K0.18×
28Washington~10K0.17×
29Michigan~10K0.16×
30Indiana~8K0.16×
31Oregon~5K0.16×
32South Carolina~6K0.15×
33Alabama~6K0.15×
34Louisiana~6K0.15×
35Nevada~4K0.15×
36Massachusetts~7K0.13×
37Wisconsin~5K0.13×
38Minnesota~5K0.13×
39Arizona~7K0.12×
40Maryland~6K0.12×
41Georgia~10K0.11×
42Virginia~7K0.10×
43New York~10K0.09×
44Pennsylvania~9K0.09×
45Ohio~8K0.09×
46North Carolina~8K0.09×
47New Jersey~7K0.09×
48Texas~20K0.07×
49Florida~10K0.07×
50California~10K0.05×
Fig. 06

Affinity by region

Affinity by region — Missouri Lottery, United States
0.05×1.00×42.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Missouri Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Missouri Lottery audience
#·InterestCategoryAffinity×
01Nebraska LotteryGames227.42×
02Oregon LotteryGames92.77×
03Hoosier LotteryGames66.96×
04Florida LotteryGames59.80×
05Bad SantaMovies & TV45.52×
06Pennsylvania LotteryGames40.95×
07Bingo BlitzGames39.16×
08Michigan LotteryGames35.28×
09st louis bluesSports27.17×
10PowerballGames24.43×
11Gin rummyGames19.15×
12LotteryGames15.68×
13St. Louis CardinalsSports9.19×
14Weather forecastingHome & Garden6.67×
15Used CarsCars & Mobility5.93×
16FedExBusiness & Career4.49×
17Discount storesShopping4.48×
18Pizza HutFood & Beverages4.13×
19SubwayFood & Beverages3.42×
20McDonald'sFood & Beverages3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Missouri Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Missouri Lottery audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Price SensitivityPREMIUM2.11×
PatriotismCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Missouri Lottery audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Luxury OrientationPREMIUM0.61×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Missouri Lottery's target market in United States?

Missouri Lottery's target market in United States covers an estimated 2,973,661 people, concentrated in Missouri and Illinois.

02

What is the gender split and age of Missouri Lottery customers?

50.7% of the Missouri Lottery audience are female, 49.3% are male, with an average age of 38.1 years.

03

Which brands do Missouri Lottery fans like most?

Missouri Lottery fans show strongest brand affinity for Florida Lottery (59.8×), Powerball (24.43×), and Nebraska Lottery (227.42×) over the country average.

04

Where do Missouri Lottery fans live in United States?

Missouri Lottery fans in United States are most concentrated in Missouri (reach ~2M), Illinois (reach ~100K), and Kansas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Missouri Lottery fans also like?

Beyond Missouri Lottery itself, the audience over-indexes on Powerball (24.43×), Nebraska Lottery (227.42×), Michigan Lottery (35.28×), and Hoosier Lottery (66.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in United States

See Missouri Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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