Missouri Lottery Audience in United States

Missouri Lottery logo

Missouri Lottery has an estimated audience of 2,854,642 people in United States. 50.7% are female, 49.3% are male, average age 38.1. Top regions: Missouri, Illinois, Kansas. Top brand affinities: Governor of Michigan, INQUIRER.net, Goop, Fairy godmother, Hipster.

The average Missouri Lottery fan in United States is 38.1 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Kansas. Top brand affinities include Governor of Michigan, INQUIRER.net, Goop, with strongest over-indexing on Governor of Michigan (14.82× the country average). Demographically, the Missouri Lottery audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of Missouri Lottery fans

Demographic split for Missouri Lottery audience in United States
MetricValue
Female50.7%
Male49.3%
Average age38.1
Estimated audience size2,854,642

Audience persona

The typical Missouri Lottery fan in United States is balanced, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Missouri Lottery in United States
RegionReachAffinity
Missouri1,955,21842.49×
Illinois106,8651.12×
Kansas53,3912.37×
Arkansas35,0601.49×
Texas16,8170.07×
Michigan11,6740.16×
Tennessee11,4180.2×
Florida10,8870.06×
New York10,2000.06×
Colorado8,9680.2×
Georgia8,2470.09×
Iowa7,2570.31×
Mississippi6,7790.29×
Kentucky6,2050.17×
California5,8160.02×
Oklahoma5,5580.18×
Indiana5,2430.1×
Ohio4,9680.06×
Virginia4,8780.07×
South Carolina4,8670.11×
North Carolina4,6720.05×
Alabama4,1270.1×
New Jersey4,0960.06×
Louisiana3,4570.09×
Minnesota3,4240.08×
Wisconsin2,7080.06×
Nebraska2,5620.18×
Arizona2,4010.04×
Pennsylvania2,2980.02×
Maryland1,9950.04×
Oregon1,8640.06×
Nevada1,4360.05×
Massachusetts1,1120.02×
Washington9900.02×
Hawaii8190.07×
Washington, District of Columbia7930.09×
New Mexico5980.04×
Connecticut5500.02×
Utah4090.02×
Delaware3310.04×
West Virginia3110.02×
South Dakota2260.03×
Maine2160.02×
Rhode Island1850.02×
North Dakota1680.03×
Montana1260.02×
Alaska1180.02×
Wyoming1170.03×
Idaho1090.01×
New Hampshire870.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missouri Lottery audience
BrandAffinityCategory
Governor of Michigan14.82×Politics & Society
INQUIRER.net22.29×News
Goop9.18×Internet & Social Media
Fairy godmother10.42×Literature
Hipster12.74×Politics & Society
Mathcore10.19×Music & Radio
John Stuart Mill22.73×Politics & Society
Wok7.84×Food & Beverages
Nasir Kazmi241.52×Literature
Harlow13.69×Travel & Leisure
TV Fanatic12.14×Movies & TV
El Paso County, Colorado14.6×Travel & Leisure
No Escape (1994 film)12.21×Movies & TV
Nebraska Cornhuskers football3.7×Sports
Cherish (group)10.07×Music & Radio
Pillow1.72×Home & Garden
Hampton University7.89×Business & Career
Jesse Plemons2.41×Movies & TV
Lahaina, Hawaii12.42×Travel & Leisure
Gift registry8.8×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missouri Lottery audience
TraitClusterScore
Price SensitivityPREMIUM1.36
Convenience OrientationPREMIUM1.34
Community OrientationOPEN1.33
Quality AwarenessPREMIUM1.31
Career OrientationPOWER1.27
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Missouri Lottery
CountryShare
United States99.4%
India0.4%
Canada0.0%

See Missouri Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does Missouri Lottery have in United States?

Missouri Lottery has an estimated audience of 2,854,642 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of Missouri Lottery fans?

50.7% of Missouri Lottery fans are female, 49.3% are male, with an average age of 38.1 years.

Which brands do Missouri Lottery fans like most?

Missouri Lottery fans show strongest brand affinity for Governor of Michigan (14.82×), INQUIRER.net (22.29×), and Goop (9.18×) over the country average.

Where do Missouri Lottery fans live in United States?

Missouri Lottery fans in United States are most concentrated in Missouri (reach 1,955,218), Illinois (reach 106,865), and Kansas (reach 53,391). These three regions account for the largest share of the active audience.

What other brands do Missouri Lottery fans also like?

Beyond Missouri Lottery itself, the audience over-indexes on INQUIRER.net (22.29×), Goop (9.18×), Fairy godmother (10.42×), and Hipster (12.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.