Rascasse Audience Intelligence

Nebraska Lottery Target Market in United States

A data profile of the people who buy, follow and care about Nebraska Lottery in United States — modelled from more than twelve digital signal sources. Nebraska Lottery has an estimated audience of 532,273 people in United States.

#11among Lottery in United States#3625among Brand in United States#770in Games

The average Nebraska Lottery fan in United States is 37.2 years old, balanced, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, California, Massachusetts.

Top brand affinities include Missouri Lottery, New York Lottery, Michigan Lottery, with strongest over-indexing on Missouri Lottery (227.42× the country average).

Demographically, the Nebraska Lottery audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nebraska Lottery fan in United States is balanced, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Missouri Lottery.

Category: Games · Type: Brand · Subtype: Lottery

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nebraska Lottery profile in United States.

Audience size
532K
in United States
Gender
53.1%♀
46.9% male
Age
37.2
average years
Country rank
#35324
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nebraska Lottery

53.1% are female, 46.9% are male, average age 37.2.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Nebraska Lottery audience in United States
MetricValue
Female53.1%
Male46.9%
Average age37.2
Estimated audience size532,273
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Nebraska Lottery audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

94.6%

of the worldwide Nebraska Lottery audience comes from United States.

Worldwide audience distribution share by country for Nebraska Lottery
CountryShare
United States94.6%
India4.0%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nebraska Lottery audience in United States is strongest.

Fig. 05

Top regions by affinity

Nebraska Lottery customers by region in United States
#RegionReachAffinity×
01Nebraska~100K47.48×
02Iowa~4K1.02×
03Vermont<1K0.86×
04New Hampshire~2K0.82×
05West Virginia~2K0.81×
06Maine~2K0.81×
07Rhode Island~1K0.81×
08Delaware~1K0.81×
09Idaho~2K0.80×
10Alaska<1K0.73×
11Montana~1K0.72×
12South Dakota<1K0.71×
13Massachusetts~7K0.70×
14Oregon~4K0.70×
15Hawaii~2K0.69×
16Mississippi~3K0.65×
17Washington, District of Columbia~1K0.65×
18North Dakota<1K0.63×
19Maryland~5K0.61×
20Arkansas~2K0.58×
21Kentucky~4K0.57×
22Indiana~5K0.56×
23Louisiana~4K0.53×
24Connecticut~3K0.52×
25Washington~5K0.48×
26Alabama~3K0.47×
27Utah~2K0.47×
28Kansas~2K0.44×
29New Mexico~1K0.41×
30South Carolina~3K0.37×
31Pennsylvania~6K0.36×
32New Jersey~5K0.36×
33Tennessee~4K0.36×
34Georgia~6K0.35×
35Nevada~2K0.32×
36Michigan~4K0.29×
37Virginia~4K0.29×
38Wisconsin~2K0.28×
39Arizona~3K0.26×
40Oklahoma~1K0.25×
41New York~7K0.24×
42Ohio~4K0.24×
43California~10K0.23×
44North Carolina~4K0.23×
45Minnesota~1K0.20×
46Colorado~1K0.18×
47Missouri~1K0.17×
48Florida~5K0.14×
49Illinois~2K0.12×
50Texas~4K0.10×
Fig. 06

Affinity by region

Affinity by region — Nebraska Lottery, United States
0.10×1.00×47.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nebraska Lottery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nebraska Lottery audience
#·InterestCategoryAffinity×
01Nebraska Wesleyan UniversityBusiness & Career377.56×
02Bankers Life FieldhouseSports227.98×
03Missouri LotteryGames227.42×
04University of Nebraska at KearneyBusiness & Career207.31×
05Scott DixonSports201.26×
06EsriTechnology & Electronics155.57×
07New York LotteryGames120.38×
08Arizona LotteryGames107.29×
09Holiday World & Splashin' SafariTravel & Leisure103.91×
10American Chemical SocietyBusiness & Career100.63×
11The LotteryLiterature99.35×
12Alison SweeneyMovies & TV96.10×
13Shaun the SheepMovies & TV88.98×
14Pennsylvania LotteryGames79.62×
15The HartfordBusiness & Career71.19×
16Michigan LotteryGames67.62×
17California State LotteryGames56.38×
18Indiana Hoosiers footballSports50.12×
19Florida LotteryGames42.21×
20PowerballGames14.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nebraska Lottery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nebraska Lottery audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.90×
Healthy LifestyleBALANCE1.76×
TraditionCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nebraska Lottery audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
SustainabilityBALANCE0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nebraska Lottery's target market in United States?

Nebraska Lottery's target market in United States covers an estimated 532,273 people, concentrated in Nebraska and California.

02

What is the gender split and age of Nebraska Lottery customers?

53.1% of the Nebraska Lottery audience are female, 46.9% are male, with an average age of 37.2 years.

03

Which brands do Nebraska Lottery fans like most?

Nebraska Lottery fans show strongest brand affinity for Missouri Lottery (227.42×), New York Lottery (120.38×), and Michigan Lottery (67.62×) over the country average.

04

Where do Nebraska Lottery fans live in United States?

Nebraska Lottery fans in United States are most concentrated in Nebraska (reach ~100K), California (reach ~10K), and Massachusetts (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Nebraska Lottery fans also like?

Beyond Nebraska Lottery itself, the audience over-indexes on New York Lottery (120.38×), Michigan Lottery (67.62×), Indiana Hoosiers football (50.12×), and Arizona Lottery (107.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lottery audiences in United States

See Nebraska Lottery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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