Nebraska Lottery Audience in United States

Nebraska Lottery logo

Nebraska Lottery has an estimated audience of 519,626 people in United States. 53.1% are female, 46.9% are male, average age 37.2. Top regions: Nebraska, Iowa, Kansas. Top brand affinities: Missouri Lottery, New York Lottery, Michigan Lottery, Indiana Hoosiers football, Arizona Lottery.

The average Nebraska Lottery fan in United States is 37.2 years old, balanced, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Iowa, Kansas. Top brand affinities include Missouri Lottery, New York Lottery, Michigan Lottery, with strongest over-indexing on Missouri Lottery (227.42× the country average). Demographically, the Nebraska Lottery audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Lottery

Demographics of Nebraska Lottery fans

Demographic split for Nebraska Lottery audience in United States
MetricValue
Female53.1%
Male46.9%
Average age37.2
Estimated audience size519,626

Audience persona

The typical Nebraska Lottery fan in United States is balanced, around 37.2 years old, with strong Travelling tendencies and a notable affinity for Missouri Lottery.

Top regions in United States

Top regions ranked by reach for Nebraska Lottery in United States
RegionReachAffinity
Nebraska124,32047.71×
Iowa4,4341.04×
Kansas1,5960.39×
Colorado1,1830.14×
Texas8120.02×
Missouri7310.09×
Illinois7060.04×
South Dakota5940.49×
Florida5380.02×
Wyoming3410.44×
Oklahoma2790.05×
Ohio2780.02×
Minnesota2740.04×
California2640×
North Carolina2580.02×
Arizona2360.02×
Virginia2160.02×
Michigan1880.01×
New York1730.01×
Wisconsin1730.02×
Nevada1700.03×
Georgia1630.01×
South Carolina1370.02×
New Mexico1180.05×
Tennessee1060.01×
New Jersey950.01×
Utah940.02×
Alabama880.01×
Louisiana810.01×
Kentucky710.01×
Pennsylvania660×
Indiana650.01×
Mississippi600.01×
Arkansas590.01×
Washington530.01×
North Dakota440.04×
Maryland400×
Hawaii330.01×
Connecticut300.01×
Alaska280.03×
Oregon280×
Massachusetts280×
Montana260.02×
Idaho210.01×
West Virginia210.01×
New Hampshire170.01×
Rhode Island170.01×
Maine170.01×
Vermont160.02×
Delaware150.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nebraska Lottery audience
BrandAffinityCategory
Missouri Lottery227.42×Games
New York Lottery120.38×Games
Michigan Lottery67.62×Games
Indiana Hoosiers football50.12×Sports
Arizona Lottery107.29×Games
Florida Lottery42.21×Games
Pennsylvania Lottery79.62×Games
California State Lottery56.38×Games
Alison Sweeney96.1×Movies & TV
Powerball14.19×Games
The Hartford71.19×Business & Career
Nebraska Wesleyan University377.56×Business & Career
Bankers Life Fieldhouse227.98×Sports
American Chemical Society100.63×Business & Career
Esri155.57×Technology & Electronics
University of Nebraska at Kearney207.31×Business & Career
Shaun the Sheep88.98×Movies & TV
Holiday World & Splashin' Safari103.91×Travel & Leisure
Friendly's48.48×Food & Beverages
Northwest Missouri State University165.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nebraska Lottery audience
TraitClusterScore
TravellingTHRILL1.68
LGBTQ+ IdentityOPEN1.62
Quality AwarenessPREMIUM1.6
Price SensitivityPREMIUM1.53
Risk AppetiteTHRILL1.32
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Nebraska Lottery
CountryShare
United States94.7%
India3.9%
China0.3%

See Nebraska Lottery audiences in other countries

More Lottery audiences in United States

Frequently asked questions

How many fans does Nebraska Lottery have in United States?

Nebraska Lottery has an estimated audience of 519,626 people in United States, concentrated in Nebraska and Iowa.

What is the gender split and age of Nebraska Lottery fans?

53.1% of Nebraska Lottery fans are female, 46.9% are male, with an average age of 37.2 years.

Which brands do Nebraska Lottery fans like most?

Nebraska Lottery fans show strongest brand affinity for Missouri Lottery (227.42×), New York Lottery (120.38×), and Michigan Lottery (67.62×) over the country average.

Where do Nebraska Lottery fans live in United States?

Nebraska Lottery fans in United States are most concentrated in Nebraska (reach 124,320), Iowa (reach 4,434), and Kansas (reach 1,596). These three regions account for the largest share of the active audience.

What other brands do Nebraska Lottery fans also like?

Beyond Nebraska Lottery itself, the audience over-indexes on New York Lottery (120.38×), Michigan Lottery (67.62×), Indiana Hoosiers football (50.12×), and Arizona Lottery (107.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nebraska Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.