The Hartford Audience in United States

The Hartford logo

The Hartford has an estimated audience of 1,869,114 people in United States. 54.0% are female, 46.0% are male, average age 44.7. Top regions: New York, California, Texas. Top brand affinities: Capital One, Hiscox, FlightAware, Indeed.com, Google Maps.

The average The Hartford fan in United States is 44.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Capital One, Hiscox, FlightAware, with strongest over-indexing on Capital One (14.35× the country average). Demographically, the The Hartford audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of The Hartford fans

Demographic split for The Hartford audience in United States
MetricValue
Female54.0%
Male46.0%
Average age44.7
Estimated audience size1,869,114

Audience persona

The typical The Hartford fan in United States is balanced, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for The Hartford in United States
RegionReachAffinity
New York158,4041.52×
California150,2720.73×
Texas137,2880.85×
Florida108,6720.86×
Connecticut93,1034.97×
Illinois63,5751.02×
North Carolina62,8311.12×
Georgia62,3221.08×
Pennsylvania55,4260.88×
New Jersey53,6531.13×
Ohio50,1700.87×
Michigan45,7670.94×
South Carolina43,8081.56×
Virginia42,5780.94×
Massachusetts42,4921.15×
Wisconsin40,1041.43×
Maryland36,6281.14×
Indiana36,1171.06×
Arizona35,3740.93×
Tennessee33,6700.9×
Colorado32,5521.1×
Missouri28,6180.95×
Washington28,1730.75×
Kentucky25,3971.08×
Alabama23,3720.9×
Oregon21,5001×
Minnesota21,0900.79×
Louisiana16,6880.69×
Nevada16,0920.89×
Utah15,7920.94×
Iowa12,5270.81×
Oklahoma12,3420.59×
Kansas12,2110.83×
Mississippi12,0360.78×
Arkansas11,4730.75×
Idaho7,9940.85×
New Hampshire7,6601.04×
West Virginia7,3350.84×
Delaware7,1411.38×
Rhode Island6,7521.13×
Maine6,4540.96×
New Mexico5,9100.63×
Nebraska5,4990.59×
Vermont5,0341.53×
Montana4,0500.78×
Washington, District of Columbia3,7440.67×
Hawaii3,6550.45×
Alaska2,9430.74×
South Dakota2,1120.49×
Wyoming1,6330.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hartford audience
BrandAffinityCategory
Capital One14.35×Business & Career
Hiscox157.9×Business & Career
FlightAware24.33×Travel & Leisure
Indeed.com8.94×Business & Career
Google Maps7.83×Internet & Social Media
Rebecca Ferguson29.14×Movies & TV
Nebraska Lottery83.04×Games
Nina Dobrev24.14×Movies & TV
New York Lottery20×Games
Elizabeth Olsen21.35×Movies & TV
Lavazza45.36×Food & Beverages
Google News9.09×News
Enterprise Rent-A-Car8.25×Cars & Mobility
Staples (Canada)7.07×Business & Career
MetLife24.4×Business & Career
Chase (bank)6.49×Business & Career
The Smiths20.19×Music & Radio
Alexander Skarsgård14.26×Movies & TV
DuckDuckGo10×Internet & Social Media
Apple Store8.64×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hartford audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Career OrientationPOWER1.56
PatriotismCONSERVATISM1.38
Luxury OrientationPREMIUM1.31
Price SensitivityPREMIUM1.3
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for The Hartford
CountryShare
United States95.0%
United Kingdom1.3%
India1.2%

See The Hartford audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does The Hartford have in United States?

The Hartford has an estimated audience of 1,869,114 people in United States, concentrated in New York and California.

What is the gender split and age of The Hartford fans?

54.0% of The Hartford fans are female, 46.0% are male, with an average age of 44.7 years.

Which brands do The Hartford fans like most?

The Hartford fans show strongest brand affinity for Capital One (14.35×), Hiscox (157.9×), and FlightAware (24.33×) over the country average.

Where do The Hartford fans live in United States?

The Hartford fans in United States are most concentrated in New York (reach 158,404), California (reach 150,272), and Texas (reach 137,288). These three regions account for the largest share of the active audience.

What other brands do The Hartford fans also like?

Beyond The Hartford itself, the audience over-indexes on Hiscox (157.9×), FlightAware (24.33×), Indeed.com (8.94×), and Google Maps (7.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hartford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.