Friendly's Audience in United States

Friendly's logo

Friendly's has an estimated audience of 2,047,411 people in United States. 57.2% are female, 42.8% are male, average age 40.1. Top regions: Massachusetts, New York, Pennsylvania. Top brand affinities: Indiana Hoosiers football, Vax (vacuum), WellCare, Swiss Chalet, Golden Corral.

The average Friendly's fan in United States is 40.1 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, Pennsylvania. Top brand affinities include Indiana Hoosiers football, Vax (vacuum), WellCare, with strongest over-indexing on Indiana Hoosiers football (14.39× the country average). Demographically, the Friendly's audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Friendly's fans

Demographic split for Friendly's audience in United States
MetricValue
Female57.2%
Male42.8%
Average age40.1
Estimated audience size2,047,411

Audience persona

The typical Friendly's fan in United States is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Indiana Hoosiers football.

Top regions in United States

Top regions ranked by reach for Friendly's in United States
RegionReachAffinity
Massachusetts279,0216.92×
New York273,3662.39×
Pennsylvania203,7682.96×
New Jersey170,4233.27×
Connecticut138,0436.72×
Florida104,8900.76×
Maryland80,6222.29×
South Carolina61,8162.01×
California46,6260.21×
Texas40,1030.23×
New Hampshire29,5403.66×
North Carolina28,2170.46×
Virginia27,0100.54×
Ohio26,7690.42×
Delaware24,4344.33×
Georgia21,3000.34×
Rhode Island17,7612.73×
Maine16,6882.28×
Illinois15,3120.22×
Michigan12,9450.24×
Tennessee11,2720.27×
Indiana10,6470.28×
Missouri9,7130.29×
Arizona8,5850.21×
Kentucky7,5420.29×
Washington7,2060.18×
Alabama7,0990.25×
Colorado6,9430.22×
Louisiana6,2000.23×
Wisconsin6,0560.2×
Oklahoma5,9520.26×
Minnesota5,5880.19×
Oregon5,3030.23×
West Virginia4,8270.51×
Nevada4,0750.21×
Mississippi3,9250.23×
Washington, District of Columbia3,8660.63×
Arkansas3,8280.23×
Kansas3,4910.22×
Iowa3,3680.2×
Vermont3,2540.91×
Utah3,2260.18×
Idaho1,9280.19×
Nebraska1,8860.18×
New Mexico1,6710.16×
Montana1,6420.29×
Hawaii1,3800.16×
South Dakota9700.21×
North Dakota6750.16×
Alaska6110.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friendly's audience
BrandAffinityCategory
Indiana Hoosiers football14.39×Sports
Vax (vacuum)99.44×Home & Garden
WellCare39.52×Health
Swiss Chalet128.07×Home & Garden
Golden Corral12.09×Food & Beverages
Save-On-Foods92.32×Food & Beverages
Shoney's42.56×Food & Beverages
NEC42.97×Technology & Electronics
Tropical Smoothie Cafe11.56×Food & Beverages
Dollar General4.4×Shopping
Mall Plaza55.33×Shopping
FlightAware10.5×Travel & Leisure
Home2 Suites by Hilton19.81×Travel & Leisure
Santa Isabel (supermarkets)115.91×Shopping
The Hartford21.83×Business & Career
Alison Sweeney27.3×Movies & TV
Waffle House6.62×Food & Beverages
Johnny Rockets30.42×Food & Beverages
Cold Stone Creamery10.99×Food & Beverages
Best Buy3.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friendly's audience
TraitClusterScore
SustainabilityBALANCE1.95
IndulgenceJOY1.7
Price SensitivityPREMIUM1.49
Design AffinityPREMIUM1.46
Healthy LifestyleBALANCE1.28
Family OrientationCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Friendly's
CountryShare
United States51.3%
Indonesia6.0%
Japan3.0%

See Friendly's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Friendly's have in United States?

Friendly's has an estimated audience of 2,047,411 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of Friendly's fans?

57.2% of Friendly's fans are female, 42.8% are male, with an average age of 40.1 years.

Which brands do Friendly's fans like most?

Friendly's fans show strongest brand affinity for Indiana Hoosiers football (14.39×), Vax (vacuum) (99.44×), and WellCare (39.52×) over the country average.

Where do Friendly's fans live in United States?

Friendly's fans in United States are most concentrated in Massachusetts (reach 279,021), New York (reach 273,366), and Pennsylvania (reach 203,768). These three regions account for the largest share of the active audience.

What other brands do Friendly's fans also like?

Beyond Friendly's itself, the audience over-indexes on Vax (vacuum) (99.44×), WellCare (39.52×), Swiss Chalet (128.07×), and Golden Corral (12.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Friendly's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.