Shoney's Audience in United States

Shoney's logo

Shoney's has an estimated audience of 719,954 people in United States. 61.3% are female, 38.7% are male, average age 39.7. Top regions: Tennessee, South Carolina, Georgia. Top brand affinities: Jason's Deli, Waffle House, Cook Out (restaurant), Krystal (restaurant), Golden Corral.

The average Shoney's fan in United States is 39.7 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, South Carolina, Georgia. Top brand affinities include Jason's Deli, Waffle House, Cook Out (restaurant), with strongest over-indexing on Jason's Deli (58.83× the country average). Demographically, the Shoney's audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Shoney's fans

Demographic split for Shoney's audience in United States
MetricValue
Female61.3%
Male38.7%
Average age39.7
Estimated audience size719,954

Audience persona

The typical Shoney's fan in United States is more female, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Jason's Deli.

Top regions in United States

Top regions ranked by reach for Shoney's in United States
RegionReachAffinity
Tennessee146,55610.15×
South Carolina62,2025.74×
Georgia38,7331.75×
West Virginia35,78810.67×
Alabama34,0763.39×
Kentucky33,1553.67×
North Carolina26,8061.24×
Virginia23,7771.36×
Florida23,3130.48×
Louisiana17,6261.9×
Texas17,5430.28×
Missouri15,2471.31×
Ohio9,8860.45×
Oklahoma8,2331.03×
California7,7810.1×
Indiana7,2280.55×
Pennsylvania6,2450.26×
Mississippi6,2191.05×
New York5,5740.14×
Illinois5,5490.23×
Michigan3,9830.21×
Arkansas3,7160.63×
Maryland3,3710.27×
Colorado2,3120.2×
New Jersey2,2800.12×
Arizona2,2490.15×
Wisconsin2,1410.2×
Kansas1,8940.33×
Washington1,6640.12×
Massachusetts1,5460.11×
Minnesota1,3890.13×
Iowa1,1910.2×
Oregon1,0400.13×
Nevada1,0360.15×
Connecticut9060.13×
Utah7800.12×
Nebraska6350.18×
New Mexico6210.17×
Washington, District of Columbia5600.26×
Idaho3530.1×
Maine3500.14×
Delaware3490.18×
New Hampshire3190.11×
Rhode Island3080.13×
Hawaii2620.08×
Montana2070.1×
Vermont1900.15×
South Dakota1890.11×
Alaska1790.12×
North Dakota1580.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoney's audience
BrandAffinityCategory
Jason's Deli58.83×Food & Beverages
Waffle House28.62×Food & Beverages
Cook Out (restaurant)52.34×Food & Beverages
Krystal (restaurant)77.09×Food & Beverages
Golden Corral23.22×Food & Beverages
Friendly's50.27×Food & Beverages
Long John Silver's31.2×Food & Beverages
Johnny Rockets57.16×Food & Beverages
Pollo Campero20×Food & Beverages
Steak 'n Shake17.79×Food & Beverages
IHOP6.99×Food & Beverages
Zaxby's10.85×Food & Beverages
Whataburger6.61×Food & Beverages
Hardee's11.63×Food & Beverages
Applebee's6.28×Food & Beverages
Dairy Queen5.08×Food & Beverages
The Hartford17.76×Business & Career
LongHorn Steakhouse5.03×Food & Beverages
Dr Pepper12.79×Food & Beverages
Canadian Bacon53.04×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoney's audience
TraitClusterScore
Community OrientationOPEN1.53
ExtroversionTHRILL1.38
Career OrientationPOWER1.38
Family OrientationCONSERVATISM1.37
Convenience OrientationPREMIUM1.37
SpiritualityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Shoney's
CountryShare
United States91.3%
China1.2%
Canada0.8%

See Shoney's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Shoney's have in United States?

Shoney's has an estimated audience of 719,954 people in United States, concentrated in Tennessee and South Carolina.

What is the gender split and age of Shoney's fans?

61.3% of Shoney's fans are female, 38.7% are male, with an average age of 39.7 years.

Which brands do Shoney's fans like most?

Shoney's fans show strongest brand affinity for Jason's Deli (58.83×), Waffle House (28.62×), and Cook Out (restaurant) (52.34×) over the country average.

Where do Shoney's fans live in United States?

Shoney's fans in United States are most concentrated in Tennessee (reach 146,556), South Carolina (reach 62,202), and Georgia (reach 38,733). These three regions account for the largest share of the active audience.

What other brands do Shoney's fans also like?

Beyond Shoney's itself, the audience over-indexes on Waffle House (28.62×), Cook Out (restaurant) (52.34×), Krystal (restaurant) (77.09×), and Golden Corral (23.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoney's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.