Rascasse Audience Intelligence

Shoney's Target Market in United States

A data profile of the people who buy, follow and care about Shoney's in United States — modelled from more than twelve digital signal sources. Shoney's has an estimated audience of 702,574 people in United States.

#3074among Brand in United States#1649in Food & Beverages

The average Shoney's fan in United States is 39.7 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, South Carolina, Georgia.

Top brand affinities include Jason's Deli, Waffle House, Cook Out (restaurant), with strongest over-indexing on Jason's Deli (58.83× the country average).

Demographically, the Shoney's audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shoney's fan in United States is more female, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Jason's Deli.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shoney's profile in United States.

Audience size
703K
in United States
Gender
61.3%♀
38.7% male
Age
39.7
average years
Country rank
#29841
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shoney's

61.3% are female, 38.7% are male, average age 39.7.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Shoney's audience in United States
MetricValue
Female61.3%
Male38.7%
Average age39.7
Estimated audience size702,574
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Shoney's audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

91.0%

of the worldwide Shoney's audience comes from United States.

Worldwide audience distribution share by country for Shoney's
CountryShare
United States91.0%
China1.2%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shoney's audience in United States is strongest.

Fig. 05

Top regions by affinity

Shoney's customers by region in United States
#RegionReachAffinity×
01West Virginia~40K11.13×
02Tennessee~100K9.99×
03South Carolina~60K5.23×
04Kentucky~30K3.66×
05Alabama~30K3.37×
06Louisiana~20K1.76×
07Georgia~40K1.71×
08Virginia~20K1.35×
09Missouri~20K1.32×
10North Carolina~20K1.13×
11Mississippi~7K1.13×
12Oklahoma~9K1.12×
13Alaska~1K0.77×
14North Dakota~1K0.74×
15South Dakota~1K0.72×
16Vermont<1K0.71×
17Arkansas~4K0.70×
18Montana~1K0.70×
19Hawaii~2K0.67×
20Rhode Island~1K0.62×
21Indiana~8K0.61×
22Idaho~2K0.60×
23New Hampshire~2K0.60×
24Maine~2K0.58×
25Delaware~1K0.58×
26New Mexico~2K0.50×
27Nebraska~2K0.49×
28Washington, District of Columbia~1K0.49×
29Kansas~3K0.47×
30Florida~20K0.46×
31Ohio~10K0.44×
32Utah~3K0.41×
33Iowa~2K0.41×
34Connecticut~3K0.39×
35Nevada~3K0.38×
36Oregon~3K0.36×
37Maryland~4K0.34×
38Wisconsin~4K0.32×
39Minnesota~3K0.31×
40Colorado~3K0.30×
41Pennsylvania~7K0.29×
42Michigan~5K0.28×
43Arizona~4K0.28×
44Massachusetts~4K0.28×
45Texas~20K0.27×
46Illinois~7K0.27×
47Washington~4K0.27×
48New Jersey~4K0.24×
49New York~8K0.19×
50California~10K0.14×
Fig. 06

Affinity by region

Affinity by region — Shoney's, United States
0.14×1.00×11.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shoney's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shoney's audience
#·InterestCategoryAffinity×
01Krystal (restaurant)Food & Beverages77.09×
02Jason's DeliFood & Beverages58.83×
03Johnny RocketsFood & Beverages57.16×
04Cook Out (restaurant)Food & Beverages52.34×
05Friendly'sFood & Beverages50.27×
06Cheddar's Casual CaféFood & Beverages46.30×
07Captain D'sFood & Beverages36.64×
08Fazoli'sFood & Beverages35.91×
09Long John Silver'sFood & Beverages31.20×
10Waffle HouseFood & Beverages28.62×
11Golden CorralFood & Beverages23.22×
12Pollo CamperoFood & Beverages20.00×
13Denny'sFood & Beverages19.32×
14Steak 'n ShakeFood & Beverages17.79×
15Hardee'sFood & Beverages11.63×
16Zaxby'sFood & Beverages10.85×
17Raising Cane's Chicken FingersFood & Beverages9.83×
18Culver'sFood & Beverages9.20×
19IHOPFood & Beverages6.99×
20WhataburgerFood & Beverages6.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shoney's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shoney's audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.89×
Community OrientationOPEN1.58×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shoney's audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Early Adopter MentalityPOWER0.99×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shoney's's target market in United States?

Shoney's's target market in United States covers an estimated 702,574 people, concentrated in Tennessee and South Carolina.

02

What is the gender split and age of Shoney's customers?

61.3% of the Shoney's audience are female, 38.7% are male, with an average age of 39.7 years.

03

Which brands do Shoney's fans like most?

Shoney's fans show strongest brand affinity for Jason's Deli (58.83×), Waffle House (28.62×), and Cook Out (restaurant) (52.34×) over the country average.

04

Where do Shoney's fans live in United States?

Shoney's fans in United States are most concentrated in Tennessee (reach ~100K), South Carolina (reach ~60K), and Georgia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shoney's fans also like?

Beyond Shoney's itself, the audience over-indexes on Waffle House (28.62×), Cook Out (restaurant) (52.34×), Cheddar's Casual Café (46.3×), and Krystal (restaurant) (77.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Shoney's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shoney's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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