Rascasse Audience Intelligence

Jason's Deli Target Market in United States

A data profile of the people who buy, follow and care about Jason's Deli in United States — modelled from more than twelve digital signal sources. Jason's Deli has an estimated audience of 5,122,564 people in United States.

#678among Brand in United States#447in Food & Beverages

The average Jason's Deli fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, North Carolina.

Top brand affinities include McAlister's Deli, Jersey Mike's Subs, Panda Express, with strongest over-indexing on McAlister's Deli (71.26× the country average).

Demographically, the Jason's Deli audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jason's Deli fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for McAlister's Deli.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jason's Deli profile in United States.

Audience size
5.1M
in United States
Gender
55.8%♀
44.2% male
Age
42.2
average years
Country rank
#6548
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jason's Deli

55.8% are female, 44.2% are male, average age 42.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Jason's Deli audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.2
Estimated audience size5,122,564
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Jason's Deli audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

98.8%

of the worldwide Jason's Deli audience comes from United States.

Worldwide audience distribution share by country for Jason's Deli
CountryShare
United States98.8%
Japan0.2%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jason's Deli audience in United States is strongest.

Fig. 05

Top regions by affinity

Jason's Deli customers by region in United States
#RegionReachAffinity×
01Texas~3M6.90×
02Kansas~200K4.22×
03New Mexico~90K3.61×
04Louisiana~200K3.54×
05Tennessee~300K2.88×
06North Carolina~400K2.50×
07Oklahoma~100K2.43×
08Georgia~400K2.36×
09Alabama~100K2.06×
10Nevada~90K1.89×
11Arkansas~80K1.87×
12Colorado~100K1.78×
13Nebraska~40K1.73×
14Virginia~200K1.29×
15Mississippi~50K1.28×
16Florida~400K1.25×
17Arizona~100K1.21×
18Missouri~90K1.12×
19South Carolina~80K1.08×
20Kentucky~60K0.98×
21Illinois~100K0.88×
22Iowa~30K0.81×
23Vermont~6K0.74×
24Alaska~8K0.71×
25Ohio~90K0.61×
26Rhode Island~10K0.60×
27North Dakota~6K0.57×
28Delaware~8K0.56×
29Hawaii~10K0.55×
30New Hampshire~10K0.55×
31Montana~7K0.53×
32South Dakota~6K0.52×
33Maine~8K0.46×
34Idaho~10K0.45×
35Maryland~40K0.41×
36West Virginia~9K0.41×
37Wisconsin~30K0.40×
38Indiana~30K0.33×
39Connecticut~20K0.30×
40Washington, District of Columbia~4K0.28×
41Oregon~20K0.27×
42Utah~10K0.22×
43New York~60K0.20×
44Massachusetts~20K0.19×
45Pennsylvania~30K0.18×
46Minnesota~10K0.17×
47New Jersey~20K0.16×
48Washington~20K0.16×
49Michigan~20K0.14×
50California~40K0.07×
Fig. 06

Affinity by region

Affinity by region — Jason's Deli, United States
0.07×1.00×6.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jason's Deli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jason's Deli audience
#·InterestCategoryAffinity×
01McAlister's DeliFood & Beverages71.26×
02Shoney'sFood & Beverages58.83×
03Salad barFood & Beverages39.38×
04Schlotzsky'sFood & Beverages30.10×
05Corner Bakery CafeFood & Beverages27.37×
06Diet CokeFood & Beverages22.57×
07Jersey Mike's SubsFood & Beverages20.34×
08Jimmy John'sFood & Beverages13.34×
09Panda ExpressFood & Beverages9.23×
10WhataburgerFood & Beverages7.27×
11Jack in the BoxFood & Beverages6.71×
12Five GuysFood & Beverages5.45×
13Panera BreadFood & Beverages4.35×
14Little CaesarsFood & Beverages3.95×
15Chipotle Mexican GrillFood & Beverages3.78×
16WingstopFood & Beverages3.67×
17Chick-fil-AFood & Beverages3.40×
18RecipesFood & Beverages2.34×
19WalmartShopping2.30×
20CookingFood & Beverages1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jason's Deli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jason's Deli audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.10×
IndulgenceJOY2.01×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jason's Deli audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Design AffinityPREMIUM0.78×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jason's Deli's target market in United States?

Jason's Deli's target market in United States covers an estimated 5,122,564 people, concentrated in Texas and Florida.

02

What is the gender split and age of Jason's Deli customers?

55.8% of the Jason's Deli audience are female, 44.2% are male, with an average age of 42.2 years.

03

Which brands do Jason's Deli fans like most?

Jason's Deli fans show strongest brand affinity for McAlister's Deli (71.26×), Jersey Mike's Subs (20.34×), and Panda Express (9.23×) over the country average.

04

Where do Jason's Deli fans live in United States?

Jason's Deli fans in United States are most concentrated in Texas (reach ~3M), Florida (reach ~400K), and North Carolina (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Jason's Deli fans also like?

Beyond Jason's Deli itself, the audience over-indexes on Jersey Mike's Subs (20.34×), Panda Express (9.23×), Jimmy John's (13.34×), and Schlotzsky's (30.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Jason's Deli audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason's Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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