Jason's Deli Audience in United States

Jason's Deli logo

Jason's Deli has an estimated audience of 4,997,783 people in United States. 55.8% are female, 44.2% are male, average age 42.2. Top brand affinities: Historic site, Goop, Grinch, Mathcore, Governor of Michigan.

Top brand affinities include Historic site, Goop, Grinch, with strongest over-indexing on Historic site (8.2× the country average). Demographically, the Jason's Deli audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Career Orientation.

Category: Food & Beverages · Type: Brand

Demographics of Jason's Deli fans

Demographic split for Jason's Deli audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.2
Estimated audience size4,997,783

Audience persona

The typical Jason's Deli fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Historic site.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jason's Deli audience
BrandAffinityCategory
Historic site8.2×Arts & Culture
Goop10.14×Internet & Social Media
Grinch6.64×Movies & TV
Mathcore12.61×Music & Radio
Governor of Michigan11.63×Politics & Society
Vocal harmony7.01×Music & Radio
Hibachi11.07×Food & Beverages
Wok9.1×Food & Beverages
Mothercare4.45×Kids & Family
Grace Slick11.91×Music & Radio
Google Home7.4×Technology & Electronics
headspace10.46×Health
Regional styles of Mexican music3.03×Music & Radio
Fairy godmother7.89×Literature
Israel2.15×Travel & Leisure
Elsword16.54×Games
Cherish (group)10.57×Music & Radio
La Jolla8.66×Travel & Leisure
No Escape (1994 film)10.62×Movies & TV
Guitarist (magazine)10.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jason's Deli audience
TraitClusterScore
IndulgenceJOY1.55
Career OrientationPOWER1.48
Family OrientationCONSERVATISM1.46
Pet OwnershipJOY1.38
Convenience OrientationPREMIUM1.31
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Jason's Deli
CountryShare
United States98.7%
Japan0.2%
United Kingdom0.1%

See Jason's Deli audiences in other countries

More Food & Beverages audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason's Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.