Jason's Deli Audience in United States

Jason's Deli has an estimated audience of 4,997,783 people in United States. 55.8% are female, 44.2% are male, average age 42.2. Top brand affinities: Historic site, Goop, Grinch, Mathcore, Governor of Michigan.
Top brand affinities include Historic site, Goop, Grinch, with strongest over-indexing on Historic site (8.2× the country average). Demographically, the Jason's Deli audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Career Orientation.
Category: Food & Beverages · Type: Brand
Demographics of Jason's Deli fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 42.2 |
| Estimated audience size | 4,997,783 |
Audience persona
The typical Jason's Deli fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 8.2× | Arts & Culture |
| Goop | 10.14× | Internet & Social Media |
| Grinch | 6.64× | Movies & TV |
| Mathcore | 12.61× | Music & Radio |
| Governor of Michigan | 11.63× | Politics & Society |
| Vocal harmony | 7.01× | Music & Radio |
| Hibachi | 11.07× | Food & Beverages |
| Wok | 9.1× | Food & Beverages |
| Mothercare | 4.45× | Kids & Family |
| Grace Slick | 11.91× | Music & Radio |
| Google Home | 7.4× | Technology & Electronics |
| headspace | 10.46× | Health |
| Regional styles of Mexican music | 3.03× | Music & Radio |
| Fairy godmother | 7.89× | Literature |
| Israel | 2.15× | Travel & Leisure |
| Elsword | 16.54× | Games |
| Cherish (group) | 10.57× | Music & Radio |
| La Jolla | 8.66× | Travel & Leisure |
| No Escape (1994 film) | 10.62× | Movies & TV |
| Guitarist (magazine) | 10.56× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Career Orientation | POWER | 1.48 |
| Family Orientation | CONSERVATISM | 1.46 |
| Pet Ownership | JOY | 1.38 |
| Convenience Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.7% |
| Japan | 0.2% |
| United Kingdom | 0.1% |
See Jason's Deli audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jason's Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.