Jason's Deli Audience in United States

Jason's Deli has an estimated audience of 4,997,783 people in United States. 55.8% are female, 44.2% are male, average age 42.2. Top brand affinities: McAlister's Deli, Google Maps, Capital One, Circle K, Indeed.com.

Top brand affinities include McAlister's Deli, Google Maps, Capital One, with strongest over-indexing on McAlister's Deli (80.15× the country average). Demographically, the Jason's Deli audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Career Orientation.

Category: Food & Beverages · Type: Brand

Demographics of Jason's Deli fans

Demographic split for Jason's Deli audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.2
Estimated audience size4,997,783

Audience persona

The typical Jason's Deli fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for McAlister's Deli.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jason's Deli audience
BrandAffinityCategory
McAlister's Deli80.15×Food & Beverages
Google Maps10.96×Internet & Social Media
Capital One10.76×Business & Career
Circle K18.1×Shopping
Indeed.com10.05×Business & Career
Schlotzsky's41.94×Food & Beverages
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Panda Express8.83×Food & Beverages
AccuWeather11.23×Home & Garden
Beetlejuice8.31×Movies & TV
Enterprise Rent-A-Car10.3×Cars & Mobility
DeviantArt11.55×Internet & Social Media
Jollibee16.64×Food & Beverages
Google News8.91×News
Nicole Kidman13.62×Movies & TV
Microblogging12.67×Technology & Electronics
OpenTable17.31×Food & Beverages
Singer-songwriter5.51×Music & Radio
Diane Keaton8.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jason's Deli audience
TraitClusterScore
IndulgenceJOY1.55
Career OrientationPOWER1.48
Family OrientationCONSERVATISM1.46
Pet OwnershipJOY1.38
Convenience OrientationPREMIUM1.31
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Jason's Deli
CountryShare
United States98.7%
Japan0.2%
United Kingdom0.1%

See Jason's Deli audiences in other countries

More Food & Beverages audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason's Deli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.