Diet Coke Audience in United States

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Diet Coke has an estimated audience of 1,601,728 people in United States. 58.3% are female, 41.7% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: BODEGA, Jason's Deli, Cola, 5-hour Energy, Diet soda.

The average Diet Coke fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BODEGA, Jason's Deli, Cola, with strongest over-indexing on BODEGA (36.68× the country average). Demographically, the Diet Coke audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Diet Coke fans

Demographic split for Diet Coke audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.2
Estimated audience size1,601,728

Audience persona

The typical Diet Coke fan in United States is more female, around 35.2 years old, with strong Convenience Orientation tendencies and a notable affinity for BODEGA.

Top regions in United States

Top regions ranked by reach for Diet Coke in United States
RegionReachAffinity
California210,1401.19×
Texas156,2391.13×
Florida103,8080.96×
New York93,8141.05×
Illinois68,8101.29×
Ohio53,5951.09×
Georgia52,2811.06×
Pennsylvania51,2320.95×
Michigan46,2281.1×
North Carolina46,0730.96×
New Jersey37,7020.93×
Virginia36,9800.95×
Tennessee35,2401.1×
Indiana34,0901.17×
Massachusetts33,7501.07×
Washington32,7891.02×
Minnesota31,0151.35×
Arizona28,0040.86×
Missouri27,3331.06×
Wisconsin27,2621.13×
Maryland23,8750.87×
South Carolina22,7630.94×
Kentucky22,6631.13×
Alabama22,5601.01×
Louisiana21,4871.04×
Utah20,1431.4×
Colorado19,7130.78×
Oklahoma18,7381.05×
Oregon17,7390.97×
Nevada16,4591.06×
Connecticut15,8300.99×
Iowa14,5411.1×
Kansas13,7311.09×
Mississippi13,6421.03×
Arkansas13,6201.03×
Nebraska8,4811.06×
Idaho7,4880.93×
West Virginia7,0580.95×
Hawaii6,2830.91×
New Hampshire5,9390.94×
New Mexico5,7680.72×
Rhode Island5,0010.98×
Washington, District of Columbia4,9991.04×
Maine4,5030.78×
South Dakota4,1261.11×
North Dakota3,9991.22×
Montana3,4150.77×
Delaware3,1950.72×
Alaska2,1840.64×
Vermont2,0650.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diet Coke audience
BrandAffinityCategory
BODEGA36.68×Music & Radio
Jason's Deli22.57×Food & Beverages
Cola36.68×Food & Beverages
5-hour Energy56.86×Food & Beverages
Diet soda23.55×Food & Beverages
Diet Pepsi85×Food & Beverages
Bai54.32×Politics & Society
Fiji Water28.4×Food & Beverages
Panda Express4.04×Food & Beverages
La Croix31.82×Food & Beverages
Fuze Beverage57.11×Food & Beverages
smartwater30.04×Food & Beverages
Modeling agency5.91×Fashion & Accessoires
Corridor27.21×Music & Radio
WFTS-TV14.27×Movies & TV
Equinox6.3×Politics & Society
U-Haul4.45×Business & Career
YouTube Music3.55×Internet & Social Media
Thomas Edison13.43×Business & Career
Reddit2.39×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diet Coke audience
TraitClusterScore
Convenience OrientationPREMIUM1.82
IndulgenceJOY1.31
ExtroversionTHRILL1.28
Healthy LifestyleBALANCE1.21
Social Media UsageJOY1.21
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Diet Coke
CountryShare
United States29.1%
India21.5%
United Kingdom10.2%

See Diet Coke audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Diet Coke have in United States?

Diet Coke has an estimated audience of 1,601,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Diet Coke fans?

58.3% of Diet Coke fans are female, 41.7% are male, with an average age of 35.2 years.

Which brands do Diet Coke fans like most?

Diet Coke fans show strongest brand affinity for BODEGA (36.68×), Jason's Deli (22.57×), and Cola (36.68×) over the country average.

Where do Diet Coke fans live in United States?

Diet Coke fans in United States are most concentrated in California (reach 210,140), Texas (reach 156,239), and Florida (reach 103,808). These three regions account for the largest share of the active audience.

What other brands do Diet Coke fans also like?

Beyond Diet Coke itself, the audience over-indexes on Jason's Deli (22.57×), Cola (36.68×), 5-hour Energy (56.86×), and Diet soda (23.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diet Coke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.