smartwater Audience in United States

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smartwater has an estimated audience of 560,247 people in United States. 45.7% are female, 54.3% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: CorePower Yoga, AAA (band), Stanley Tucci, Aquafina, Dasani.

The average smartwater fan in United States is 30.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CorePower Yoga, AAA (band), Stanley Tucci, with strongest over-indexing on CorePower Yoga (56.71× the country average). Demographically, the smartwater audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of smartwater fans

Demographic split for smartwater audience in United States
MetricValue
Female45.7%
Male54.3%
Average age30.2
Estimated audience size560,247

Audience persona

The typical smartwater fan in United States is balanced, around 30.2 years old, with strong Convenience Orientation tendencies and a notable affinity for CorePower Yoga.

Top regions in United States

Top regions ranked by reach for smartwater in United States
RegionReachAffinity
California76,5511.24×
Texas52,2981.09×
Florida48,0001.27×
New York39,8231.27×
Georgia22,2981.29×
Pennsylvania21,7951.16×
Illinois21,6571.16×
New Jersey18,7171.31×
North Carolina17,8011.06×
Ohio16,2290.94×
Michigan15,0701.03×
Virginia14,1741.04×
Massachusetts13,7921.25×
Tennessee11,9501.06×
Arizona11,9211.04×
Washington10,6660.95×
Maryland10,4121.08×
Alabama9,8941.26×
Indiana9,7440.95×
South Carolina9,2581.1×
Louisiana8,7261.21×
Missouri8,6050.95×
Colorado7,8560.89×
Minnesota7,1690.89×
Connecticut7,0731.26×
Wisconsin7,0670.84×
Kentucky6,7550.96×
Nevada6,0891.12×
Oklahoma5,5080.89×
Oregon5,3400.83×
Mississippi5,3101.15×
Utah4,5470.91×
Arkansas4,1740.9×
Iowa3,9020.85×
Kansas3,8160.86×
Hawaii2,5191.05×
New Mexico2,4090.86×
Nebraska2,3790.85×
New Hampshire2,2761.03×
West Virginia2,2710.87×
Idaho2,1340.76×
Rhode Island1,9341.08×
Maine1,8690.93×
Washington, District of Columbia1,5790.94×
Delaware1,5240.99×
Montana1,2590.81×
South Dakota9690.75×
North Dakota8990.78×
Alaska8620.72×
Vermont8520.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for smartwater audience
BrandAffinityCategory
CorePower Yoga56.71×Sports
AAA (band)15.17×Music & Radio
Stanley Tucci37.13×Movies & TV
Aquafina67.72×Food & Beverages
Dasani61.83×Food & Beverages
Bottled water14.14×Food & Beverages
Nestlé Pure Life81.85×Food & Beverages
Dave's Killer Bread34.58×Food & Beverages
Mineral water7.77×Food & Beverages
Drinking water5.13×Food & Beverages
Almond milk12.21×Food & Beverages
Diet Coke17.34×Food & Beverages
Voss36.66×Food & Beverages
Hy-Vee8.48×Shopping
Soul Water15.22×Food & Beverages
LiSA (Japanese musician, born 1987)12.4×Music & Radio
Scooby-Doo3.2×Movies & TV
Michael Irvin12.56×Sports
Tomohisa Yamashita52.06×Movies & TV
San Pellegrino15×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by smartwater audience
TraitClusterScore
Convenience OrientationPREMIUM2.35
Family OrientationCONSERVATISM2.07
Luxury OrientationPREMIUM1.53
Social Media UsageJOY1.44
ExtroversionTHRILL1.41
LGBTQ+ IdentityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for smartwater
CountryShare
United States56.1%
United Kingdom6.5%
Canada6.2%

See smartwater audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does smartwater have in United States?

smartwater has an estimated audience of 560,247 people in United States, concentrated in California and Texas.

What is the gender split and age of smartwater fans?

45.7% of smartwater fans are female, 54.3% are male, with an average age of 30.2 years.

Which brands do smartwater fans like most?

smartwater fans show strongest brand affinity for CorePower Yoga (56.71×), AAA (band) (15.17×), and Stanley Tucci (37.13×) over the country average.

Where do smartwater fans live in United States?

smartwater fans in United States are most concentrated in California (reach 76,551), Texas (reach 52,298), and Florida (reach 48,000). These three regions account for the largest share of the active audience.

What other brands do smartwater fans also like?

Beyond smartwater itself, the audience over-indexes on AAA (band) (15.17×), Stanley Tucci (37.13×), Aquafina (67.72×), and Dasani (61.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for smartwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.