Rascasse Audience Intelligence

smartwater Target Market in United States

A data profile of the people who buy, follow and care about smartwater in United States — modelled from more than twelve digital signal sources. smartwater has an estimated audience of 558,009 people in United States.

#7among Mineral water in United States#3532among Brand in United States#1841in Food & Beverages

The average smartwater fan in United States is 30.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CorePower Yoga, AAA (band), Stanley Tucci, with strongest over-indexing on CorePower Yoga (56.71× the country average).

Demographically, the smartwater audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical smartwater fan in United States is balanced, around 30.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for CorePower Yoga.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the smartwater profile in United States.

Audience size
558K
in United States
Gender
45.7%♀
54.3% male
Age
30.2
average years
Country rank
#34340
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of smartwater

45.7% are female, 54.3% are male, average age 30.2.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for smartwater audience in United States
MetricValue
Female45.7%
Male54.3%
Average age30.2
Estimated audience size558,009
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the smartwater audience in United States
Age bracketShare%
16-1932%
20-2942%
30-3912%
40-499%
50+4%
Fig. 04

Worldwide distribution

55.5%

of the worldwide smartwater audience comes from United States.

Worldwide audience distribution share by country for smartwater
CountryShare
United States55.5%
United Kingdom6.8%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the smartwater audience in United States is strongest.

Fig. 05

Top regions by affinity

smartwater customers by region in United States
#RegionReachAffinity×
01Georgia~20K1.31×
02Alabama~10K1.23×
03Louisiana~9K1.22×
04Florida~50K1.20×
05New York~40K1.20×
06New Jersey~20K1.18×
07Mississippi~5K1.18×
08Connecticut~7K1.17×
09Massachusetts~10K1.16×
10California~70K1.13×
11Pennsylvania~20K1.11×
12South Carolina~9K1.11×
13Tennessee~10K1.09×
14Texas~50K1.08×
15Virginia~10K1.07×
16Nevada~6K1.07×
17Illinois~20K1.06×
18North Carolina~20K1.06×
19Maryland~10K1.06×
20New Hampshire~2K1.06×
21Delaware~2K1.04×
22Kentucky~7K1.03×
23Indiana~10K1.01×
24Rhode Island~2K1.01×
25Arizona~10K1.00×
26Arkansas~5K0.99×
27Hawaii~2K0.98×
28North Dakota~1K0.98×
29West Virginia~3K0.97×
30Maine~2K0.96×
31Michigan~10K0.95×
32Oklahoma~6K0.95×
33New Mexico~3K0.95×
34Missouri~8K0.94×
35Vermont<1K0.94×
36Nebraska~3K0.93×
37Alaska~1K0.93×
38Washington~10K0.92×
39Kansas~4K0.92×
40South Dakota~1K0.92×
41Ohio~20K0.91×
42Utah~5K0.91×
43Washington, District of Columbia~2K0.91×
44Colorado~8K0.89×
45Idaho~2K0.88×
46Montana~1K0.88×
47Minnesota~7K0.87×
48Oregon~6K0.87×
49Iowa~4K0.86×
50Wisconsin~7K0.85×
Fig. 06

Affinity by region

Affinity by region — smartwater, United States
0.85×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the smartwater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for smartwater audience
#·InterestCategoryAffinity×
01Nestlé Pure LifeFood & Beverages81.85×
02AquafinaFood & Beverages67.72×
03DasaniFood & Beverages61.83×
04CorePower YogaSports56.71×
05Tomohisa YamashitaMovies & TV52.06×
06Stanley TucciMovies & TV37.13×
07VossFood & Beverages36.66×
08Dave's Killer BreadFood & Beverages34.58×
09Diet CokeFood & Beverages17.34×
10Soul WaterFood & Beverages15.22×
11AAA (band)Music & Radio15.17×
12San PellegrinoFood & Beverages15.00×
13Bottled waterFood & Beverages14.14×
14Michael IrvinSports12.56×
15LiSA (Japanese musician, born 1987)Music & Radio12.40×
16Almond milkFood & Beverages12.21×
17Hy-VeeShopping8.48×
18Mineral waterFood & Beverages7.77×
19Drinking waterFood & Beverages5.13×
20SpotifyInternet & Social Media1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the smartwater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by smartwater audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.40×
Social Media UsageJOY1.36×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by smartwater audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
Career OrientationPOWER0.82×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is smartwater's target market in United States?

smartwater's target market in United States covers an estimated 558,009 people, concentrated in California and Texas.

02

What is the gender split and age of smartwater customers?

45.7% of the smartwater audience are female, 54.3% are male, with an average age of 30.2 years.

03

Which brands do smartwater fans like most?

smartwater fans show strongest brand affinity for CorePower Yoga (56.71×), AAA (band) (15.17×), and Stanley Tucci (37.13×) over the country average.

04

Where do smartwater fans live in United States?

smartwater fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do smartwater fans also like?

Beyond smartwater itself, the audience over-indexes on AAA (band) (15.17×), Stanley Tucci (37.13×), Aquafina (67.72×), and Dasani (61.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for smartwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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