Rascasse Audience Intelligence

Aquafina Target Market in United States

A data profile of the people who buy, follow and care about Aquafina in United States — modelled from more than twelve digital signal sources. Aquafina has an estimated audience of 420,170 people in United States.

#9among Mineral water in United States#4198among Brand in United States#2141in Food & Beverages

The average Aquafina fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Specials, Dasani, Bottled water, with strongest over-indexing on The Specials (183.56× the country average).

Demographically, the Aquafina audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aquafina fan in United States is balanced, around 36.3 years old, with strong Mindfulness tendencies and a notable affinity for The Specials.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aquafina profile in United States.

Audience size
420K
in United States
Gender
48.0%♀
52.0% male
Age
36.3
average years
Country rank
#40494
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aquafina

48.0% are female, 52.0% are male, average age 36.3.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Aquafina audience in United States
MetricValue
Female48.0%
Male52.0%
Average age36.3
Estimated audience size420,170
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Aquafina audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Aquafina audience comes from United States.

Worldwide audience distribution share by country for Aquafina
CountryShare
United States35.9%
Vietnam10.4%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aquafina audience in United States is strongest.

Fig. 05

Top regions by affinity

Aquafina customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.52×
02California~60K1.32×
03Nevada~5K1.27×
04Utah~5K1.25×
05Alaska~1K1.19×
06Arizona~10K1.18×
07Washington~10K1.16×
08Oregon~6K1.13×
09Texas~40K1.10×
10Florida~30K1.10×
11North Carolina~10K1.08×
12Maryland~8K1.07×
13Illinois~20K1.06×
14Idaho~2K1.06×
15Colorado~7K1.04×
16Georgia~10K1.03×
17New Mexico~2K1.03×
18Oklahoma~5K1.02×
19New York~20K1.01×
20Minnesota~6K1.00×
21Indiana~8K0.99×
22Virginia~10K0.98×
23Massachusetts~8K0.98×
24Missouri~7K0.98×
25Kansas~3K0.98×
26Michigan~10K0.97×
27Alabama~6K0.97×
28Nebraska~2K0.97×
29South Carolina~6K0.96×
30Pennsylvania~10K0.95×
31Connecticut~4K0.95×
32Delaware~1K0.94×
33South Dakota<1K0.94×
34Louisiana~5K0.93×
35Kentucky~5K0.93×
36Iowa~3K0.93×
37Arkansas~3K0.93×
38Montana~1K0.93×
39New Jersey~10K0.92×
40Tennessee~8K0.92×
41Wisconsin~6K0.91×
42Rhode Island~1K0.91×
43Washington, District of Columbia~1K0.90×
44North Dakota<1K0.90×
45Mississippi~3K0.89×
46Ohio~10K0.88×
47Vermont<1K0.88×
48New Hampshire~1K0.86×
49Maine~1K0.85×
50West Virginia~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Aquafina, United States
0.84×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aquafina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aquafina audience
#·InterestCategoryAffinity×
01The SpecialsMusic & Radio183.56×
02DasaniFood & Beverages102.87×
03Volvic (mineral water)Food & Beverages99.97×
04Nestlé WatersTravel & Leisure86.02×
05VossFood & Beverages63.12×
06Nestlé Pure LifeFood & Beverages57.33×
07Grand Indonesia Shopping TownShopping44.90×
08NOISYMusic & Radio31.48×
09Purified waterFood & Beverages28.14×
10shawshank redemptionMovies & TV25.67×
11Soul WaterFood & Beverages23.87×
12Bottled waterFood & Beverages21.54×
13Fiji WaterFood & Beverages19.76×
14Water purificationFood & Beverages13.61×
15Olivia MunnMovies & TV13.58×
16Water bottleFood & Beverages12.95×
17Water filterFood & Beverages11.38×
18Fresh waterFood & Beverages8.41×
19Mineral waterFood & Beverages7.71×
20Drinking waterFood & Beverages5.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aquafina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aquafina audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.06×
Healthy LifestyleBALANCE1.04×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aquafina audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
Quality AwarenessPREMIUM0.79×
Community OrientationOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aquafina's target market in United States?

Aquafina's target market in United States covers an estimated 420,170 people, concentrated in California and Texas.

02

What is the gender split and age of Aquafina customers?

48.0% of the Aquafina audience are female, 52.0% are male, with an average age of 36.3 years.

03

Which brands do Aquafina fans like most?

Aquafina fans show strongest brand affinity for The Specials (183.56×), Dasani (102.87×), and Bottled water (21.54×) over the country average.

04

Where do Aquafina fans live in United States?

Aquafina fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Aquafina fans also like?

Beyond Aquafina itself, the audience over-indexes on Dasani (102.87×), Bottled water (21.54×), shawshank redemption (25.67×), and Voss (63.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mineral water audiences in United States

See Aquafina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquafina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →