Aquafina Audience in United States

Aquafina logo

Aquafina has an estimated audience of 434,336 people in United States. 48.0% are female, 52.0% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: The Specials, Dasani, Bottled water, shawshank redemption, Voss.

The average Aquafina fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Specials, Dasani, Bottled water, with strongest over-indexing on The Specials (183.56× the country average). Demographically, the Aquafina audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

Demographics of Aquafina fans

Demographic split for Aquafina audience in United States
MetricValue
Female48.0%
Male52.0%
Average age36.3
Estimated audience size434,336

Audience persona

The typical Aquafina fan in United States is balanced, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Specials.

Top regions in United States

Top regions ranked by reach for Aquafina in United States
RegionReachAffinity
California66,1991.39×
Texas42,5571.14×
Florida33,9221.15×
New York25,3221.04×
Illinois15,6521.08×
Pennsylvania13,8340.95×
Georgia13,8211.03×
North Carolina13,7011.05×
Ohio12,2580.92×
Arizona11,4541.29×
Michigan11,1900.99×
Washington10,5961.22×
Virginia10,4580.99×
New Jersey10,3810.94×
Maryland8,3501.12×
Massachusetts8,2220.96×
Tennessee7,9950.92×
Indiana7,6340.96×
Colorado7,6161.11×
Missouri6,9981×
Minnesota6,1660.99×
South Carolina6,1520.94×
Wisconsin5,9770.91×
Oregon5,8641.18×
Alabama5,7900.95×
Nevada5,5651.32×
Utah5,1641.33×
Oklahoma5,0451.05×
Louisiana4,8330.86×
Kentucky4,7040.86×
Connecticut4,1090.94×
Kansas3,3960.99×
Iowa3,3030.92×
Arkansas3,2480.91×
Hawaii2,9891.6×
Mississippi2,9470.82×
Idaho2,3881.1×
New Mexico2,2351.03×
Nebraska1,9700.9×
West Virginia1,4600.72×
New Hampshire1,3880.81×
Alaska1,1961.29×
Maine1,1750.76×
Rhode Island1,1690.85×
Washington, District of Columbia1,1450.88×
Montana1,1050.92×
Delaware1,0210.85×
South Dakota7810.78×
North Dakota6780.76×
Vermont5570.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aquafina audience
BrandAffinityCategory
The Specials183.56×Music & Radio
Dasani102.87×Food & Beverages
Bottled water21.54×Food & Beverages
shawshank redemption25.67×Movies & TV
Voss63.12×Food & Beverages
Fresh water8.41×Food & Beverages
Water bottle12.95×Food & Beverages
Soul Water23.87×Food & Beverages
Purified water28.14×Food & Beverages
Volvic (mineral water)99.97×Food & Beverages
Olivia Munn13.58×Movies & TV
Water purification13.61×Food & Beverages
Mineral water7.71×Food & Beverages
Drinking water5.47×Food & Beverages
Nestlé Waters86.02×Travel & Leisure
Water filter11.38×Food & Beverages
Nestlé Pure Life57.33×Food & Beverages
Grand Indonesia Shopping Town44.9×Shopping
Fiji Water19.76×Food & Beverages
Evian27.68×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aquafina audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.67
Convenience OrientationPREMIUM2.38
Risk AppetiteTHRILL2.29
Luxury OrientationPREMIUM1.99
Price SensitivityPREMIUM1.46
Social Media UsageJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Aquafina
CountryShare
United States37.0%
Vietnam10.4%
United Kingdom4.3%

See Aquafina audiences in other countries

More Mineral water audiences in United States

Frequently asked questions

How many fans does Aquafina have in United States?

Aquafina has an estimated audience of 434,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Aquafina fans?

48.0% of Aquafina fans are female, 52.0% are male, with an average age of 36.3 years.

Which brands do Aquafina fans like most?

Aquafina fans show strongest brand affinity for The Specials (183.56×), Dasani (102.87×), and Bottled water (21.54×) over the country average.

Where do Aquafina fans live in United States?

Aquafina fans in United States are most concentrated in California (reach 66,199), Texas (reach 42,557), and Florida (reach 33,922). These three regions account for the largest share of the active audience.

What other brands do Aquafina fans also like?

Beyond Aquafina itself, the audience over-indexes on Dasani (102.87×), Bottled water (21.54×), shawshank redemption (25.67×), and Voss (63.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aquafina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.