Rascasse Audience Intelligence

Water purification Audience in United States

A data profile of the people who buy, follow and care about Water purification in United States — modelled from more than twelve digital signal sources. Water purification has an estimated audience of 4,277,734 people in United States.

#4154among Topic in United States#497in Food & Beverages

The average Water purification fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Water treatment, Water filter, Drinking water, with strongest over-indexing on Water treatment (12.53× the country average).

Demographically, the Water purification audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water purification fan in United States is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Water treatment.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water purification profile in United States.

Audience size
4.3M
in United States
Gender
47.0%♀
53.0% male
Age
42.9
average years
Country rank
#7603
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water purification fans

47.0% are female, 53.0% are male, average age 42.9.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Water purification audience in United States
MetricValue
Female47.0%
Male53.0%
Average age42.9
Estimated audience size4,277,734
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Water purification audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Water purification audience comes from United States.

Worldwide audience distribution share by country for Water purification
CountryShare
United States17.4%
India6.4%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water purification audience in United States is strongest.

Fig. 05

Top regions by affinity

Water purification fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K1.47×
02South Carolina~90K1.45×
03Oklahoma~60K1.25×
04Utah~50K1.21×
05California~600K1.18×
06Tennessee~100K1.18×
07Oregon~60K1.16×
08Ohio~200K1.14×
09New Hampshire~20K1.14×
10North Carolina~100K1.09×
11Arizona~100K1.09×
12Idaho~20K1.09×
13New Mexico~20K1.07×
14Colorado~70K1.04×
15Alaska~10K1.04×
16Nevada~40K1.03×
17Vermont~8K1.03×
18Texas~400K1.02×
19Florida~300K1.02×
20North Dakota~9K1.02×
21Washington~90K1.01×
22Kentucky~50K1.01×
23West Virginia~20K1.01×
24South Dakota~10K1.01×
25Georgia~100K0.99×
26Montana~10K0.98×
27Missouri~70K0.97×
28Kansas~30K0.97×
29Hawaii~20K0.97×
30Delaware~10K0.96×
31Virginia~100K0.95×
32Arkansas~30K0.95×
33Maine~10K0.95×
34Illinois~100K0.94×
35Nebraska~20K0.94×
36Maryland~70K0.93×
37Rhode Island~10K0.93×
38Washington, District of Columbia~10K0.93×
39Pennsylvania~100K0.92×
40Alabama~50K0.92×
41Louisiana~50K0.92×
42Mississippi~30K0.92×
43New Jersey~100K0.91×
44Indiana~70K0.91×
45Minnesota~60K0.90×
46Iowa~30K0.90×
47Wisconsin~60K0.89×
48New York~200K0.84×
49Massachusetts~70K0.82×
50Connecticut~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Water purification, United States
0.81×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water purification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water purification audience
#·InterestCategoryAffinity×
01Water treatmentHome & Garden12.53×
02Water filterFood & Beverages10.15×
03Water qualityHome & Garden9.97×
04Air purifierHome & Garden6.73×
05Water supplyPolitics & Society6.12×
06Drinking waterFood & Beverages4.05×
07Solar powerHome & Garden3.56×
08Mitch McConnellPolitics & Society2.25×
09Melania TrumpPolitics & Society2.11×
10BathroomHome & Garden2.09×
11Home repairHome & Garden2.03×
12CostcoShopping1.93×
13RenovationHome & Garden1.88×
14United States Postal ServiceBusiness & Career1.82×
15PlantHome & Garden1.73×
16Best BuyShopping1.70×
17Whole Foods MarketShopping1.69×
18GardenHome & Garden1.64×
19CNNMovies & TV1.58×
20Donald TrumpPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water purification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water purification audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.86×
SustainabilityBALANCE1.76×
DIY MentalityTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water purification audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
TraditionCONSERVATISM1.08×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water purification have in United States?

Water purification has an estimated audience of 4,277,734 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Water purification fans?

47.0% of Water purification fans are female, 53.0% are male, with an average age of 42.9 years.

03

Which brands do Water purification fans like most?

Water purification fans show strongest brand affinity for Water treatment (12.53×), Water filter (10.15×), and Drinking water (4.05×) over the country average.

04

Where do Water purification fans live in United States?

Water purification fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Water purification fans also like?

Beyond Water purification itself, the audience over-indexes on Water filter (10.15×), Drinking water (4.05×), Mitch McConnell (2.25×), and Water quality (9.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Water purification audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water purification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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