Water purification Audience in United States

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Water purification has an estimated audience of 4,277,734 people in United States. 47.0% are female, 53.0% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Water treatment, Water filter, Drinking water, Fox News Channel, Water quality.

The average Water purification fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Water treatment, Water filter, Drinking water, with strongest over-indexing on Water treatment (12.53× the country average). Demographically, the Water purification audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Water purification fans

Demographic split for Water purification audience in United States
MetricValue
Female47.0%
Male53.0%
Average age42.9
Estimated audience size4,277,734

Audience persona

The typical Water purification fan in United States is balanced, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Water treatment.

Top regions in United States

Top regions ranked by reach for Water purification in United States
RegionReachAffinity
California444,5810.95×
Texas366,7631×
Florida316,5661.09×
New York204,8990.86×
Illinois153,0861.07×
North Carolina144,7111.12×
Michigan142,1871.27×
Pennsylvania139,8990.97×
Ohio131,8441×
Georgia125,5150.95×
South Carolina125,3481.95×
Tennessee107,4941.25×
Arizona97,3751.11×
Washington95,0171.11×
Virginia85,4340.82×
Colorado79,3271.18×
Oklahoma77,1091.62×
Missouri75,0231.09×
New Jersey71,3490.66×
Indiana66,9970.86×
Massachusetts64,5140.77×
Maryland63,9000.87×
Wisconsin57,5960.89×
Utah56,3381.47×
Kentucky54,7641.02×
Minnesota53,7470.88×
Louisiana47,9990.87×
Alabama47,7080.8×
Oregon42,3580.86×
Nevada36,2590.88×
Arkansas30,8890.88×
Kansas30,0010.89×
Mississippi26,5350.75×
Iowa25,8320.73×
Idaho25,8091.2×
New Hampshire25,5181.51×
Connecticut23,7330.55×
West Virginia21,1501.06×
Nebraska18,2840.85×
New Mexico17,5820.82×
Hawaii14,6590.8×
Maine12,0130.78×
Montana11,8281×
Washington, District of Columbia11,6580.91×
South Dakota11,0261.12×
Delaware10,2260.87×
Alaska9,7991.07×
Rhode Island9,6160.71×
North Dakota8,8411.01×
Vermont8,2761.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water purification audience
BrandAffinityCategory
Water treatment12.53×Home & Garden
Water filter10.15×Food & Beverages
Drinking water4.05×Food & Beverages
Fox News Channel1.71×Movies & TV
Water quality9.97×Home & Garden
Air purifier6.73×Home & Garden
Costco1.93×Shopping
Lowe's1.81×Shopping
Solar power3.56×Home & Garden
CNN1.58×Movies & TV
United States Postal Service1.82×Business & Career
Garden1.64×Home & Garden
Water supply6.12×Politics & Society
Bathroom2.09×Home & Garden
Renovation1.88×Home & Garden
Whole Foods Market1.69×Shopping
Plant1.73×Home & Garden
Home repair2.03×Home & Garden
Best Buy1.7×Shopping
Therapy1.59×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water purification audience
TraitClusterScore
SustainabilityBALANCE1.76
Convenience OrientationPREMIUM1.61
Early Adopter MentalityPOWER1.6
Family OrientationCONSERVATISM1.55
Need for SecurityCONSERVATISM1.47
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Water purification
CountryShare
United States17.4%
India6.4%
Japan6.1%

See Water purification audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Water purification have in United States?

Water purification has an estimated audience of 4,277,734 people in United States, concentrated in California and Texas.

What is the gender split and age of Water purification fans?

47.0% of Water purification fans are female, 53.0% are male, with an average age of 42.9 years.

Which brands do Water purification fans like most?

Water purification fans show strongest brand affinity for Water treatment (12.53×), Water filter (10.15×), and Drinking water (4.05×) over the country average.

Where do Water purification fans live in United States?

Water purification fans in United States are most concentrated in California (reach 444,581), Texas (reach 366,763), and Florida (reach 316,566). These three regions account for the largest share of the active audience.

What other brands do Water purification fans also like?

Beyond Water purification itself, the audience over-indexes on Water filter (10.15×), Drinking water (4.05×), Fox News Channel (1.71×), and Water quality (9.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water purification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.