Rascasse Audience Intelligence

Water supply Audience in United States

A data profile of the people who buy, follow and care about Water supply in United States — modelled from more than twelve digital signal sources. Water supply has an estimated audience of 5,068,416 people in United States.

#3767among Topic in United States#423in Politics & Society

The average Water supply fan in United States is 46.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Water pollution, Hard water, Solar energy, with strongest over-indexing on Water pollution (23.77× the country average).

Demographically, the Water supply audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Water supply fan in United States is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Water pollution.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water supply profile in United States.

Audience size
5.1M
in United States
Gender
45.5%♀
54.5% male
Age
46.3
average years
Country rank
#6626
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water supply fans

45.5% are female, 54.5% are male, average age 46.3.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Water supply audience in United States
MetricValue
Female45.5%
Male54.5%
Average age46.3
Estimated audience size5,068,416
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Water supply audience in United States
Age bracketShare%
16-197%
20-2914%
30-3918%
40-4922%
50+40%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Water supply audience comes from United States.

Worldwide audience distribution share by country for Water supply
CountryShare
United States21.9%
India6.9%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water supply audience in United States is strongest.

Fig. 05

Top regions by affinity

Water supply fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K4.88×
02Idaho~40K1.61×
03Wyoming~10K1.58×
04New Mexico~40K1.53×
05Montana~20K1.44×
06Texas~600K1.36×
07Arkansas~50K1.29×
08Oregon~70K1.24×
09Oklahoma~70K1.22×
10Alaska~10K1.22×
11Missouri~100K1.18×
12Utah~50K1.15×
13Rhode Island~20K1.13×
14Washington~100K1.11×
15Arizona~100K1.06×
16South Dakota~10K1.02×
17Colorado~80K1.00×
18North Dakota~10K1.00×
19Kansas~40K0.98×
20West Virginia~20K0.98×
21Nevada~50K0.97×
22Mississippi~40K0.97×
23Louisiana~60K0.95×
24Maine~20K0.92×
25South Carolina~70K0.91×
26Iowa~40K0.91×
27Tennessee~90K0.89×
28Delaware~10K0.89×
29Virginia~100K0.86×
30Nebraska~20K0.86×
31New Hampshire~20K0.86×
32Washington, District of Columbia~10K0.85×
33Wisconsin~60K0.83×
34California~500K0.82×
35Pennsylvania~100K0.82×
36Indiana~70K0.80×
37Alabama~60K0.80×
38Michigan~100K0.75×
39Kentucky~50K0.75×
40Connecticut~40K0.74×
41Illinois~100K0.73×
42North Carolina~100K0.72×
43Ohio~100K0.71×
44Florida~200K0.69×
45New Jersey~90K0.69×
46Maryland~60K0.68×
47Minnesota~50K0.68×
48Georgia~100K0.67×
49New York~200K0.63×
50Massachusetts~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Water supply, United States
0.61×1.00×4.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water supply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water supply audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society23.77×
02Hard waterHome & Garden20.26×
03Water purificationFood & Beverages6.12×
04Single-family detached homeHome & Garden4.70×
05Home automationTechnology & Electronics3.92×
06Mineral waterFood & Beverages3.60×
07Solar energyHome & Garden3.27×
08Renewable energyBusiness & Career3.11×
09InnovationBusiness & Career2.71×
10FedExBusiness & Career2.61×
11Hardware storeHome & Garden2.47×
12Mortgage loansBusiness & Career2.39×
13PlumbingHome & Garden2.16×
14PharmacyBusiness & Career2.02×
15Nonprofit organizationPolitics & Society1.71×
16PinterestInternet & Social Media1.65×
17BarbecueFood & Beverages1.63×
18FurnitureHome & Garden1.56×
19AirbnbTravel & Leisure1.55×
20United States Postal ServiceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water supply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water supply audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.86×
Convenience OrientationPREMIUM1.89×
Need for SecurityCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water supply audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
CreativityOPEN0.83×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water supply have in United States?

Water supply has an estimated audience of 5,068,416 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Water supply fans?

45.5% of Water supply fans are female, 54.5% are male, with an average age of 46.3 years.

03

Which brands do Water supply fans like most?

Water supply fans show strongest brand affinity for Water pollution (23.77×), Hard water (20.26×), and Solar energy (3.27×) over the country average.

04

Where do Water supply fans live in United States?

Water supply fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Water supply fans also like?

Beyond Water supply itself, the audience over-indexes on Hard water (20.26×), Solar energy (3.27×), Mortgage loans (2.39×), and Home automation (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Water supply audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Water supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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