Water supply Audience in United States

Water supply logo

Water supply has an estimated audience of 5,068,416 people in United States. 45.5% are female, 54.5% are male, average age 46.3. Top regions: Texas, California, Florida. Top brand affinities: Vocal harmony, Governor of Michigan, Goop, Wok, Hibachi.

The average Water supply fan in United States is 46.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Vocal harmony, Governor of Michigan, Goop, with strongest over-indexing on Vocal harmony (10.91× the country average). Demographically, the Water supply audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Water supply fans

Demographic split for Water supply audience in United States
MetricValue
Female45.5%
Male54.5%
Average age46.3
Estimated audience size5,068,416

Audience persona

The typical Water supply fan in United States is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Water supply in United States
RegionReachAffinity
Texas742,6871.7×
California553,6120.99×
Florida287,7910.84×
New York253,6330.9×
Hawaii193,0448.86×
Virginia172,3071.4×
Illinois143,9230.85×
Pennsylvania123,2600.72×
North Carolina115,2830.76×
New Jersey115,0840.89×
Georgia112,5890.72×
Ohio105,9830.68×
Washington95,8740.94×
Missouri92,3631.13×
Arizona90,9570.88×
Michigan75,6120.57×
Maryland70,4990.81×
Massachusetts62,6410.63×
Colorado60,2240.75×
Tennessee59,1530.58×
Indiana59,1290.64×
Arkansas49,9871.2×
South Carolina47,9620.63×
Wisconsin47,2250.62×
Oregon46,4710.8×
Kentucky44,9030.71×
Oklahoma43,4530.77×
Minnesota42,1930.58×
Connecticut40,7480.8×
Louisiana40,0230.61×
Alabama39,3240.56×
Utah35,6580.79×
Nevada34,6850.71×
Kansas33,3700.84×
Mississippi32,5100.78×
Rhode Island31,2091.93×
New Mexico26,5121.04×
Iowa21,7240.52×
Idaho17,1580.68×
West Virginia16,5160.7×
Washington, District of Columbia14,3380.94×
Nebraska12,4930.49×
Alaska12,3611.14×
Montana11,6740.83×
New Hampshire11,0570.55×
Maine10,6700.59×
South Dakota10,6360.91×
North Dakota10,3560.99×
Wyoming10,0201.33×
Vermont9,6931.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water supply audience
BrandAffinityCategory
Vocal harmony10.91×Music & Radio
Governor of Michigan17.25×Politics & Society
Goop9.94×Internet & Social Media
Wok11.94×Food & Beverages
Hibachi13.84×Food & Beverages
Grinch6.37×Movies & TV
El Paso County, Colorado20.06×Travel & Leisure
Google Home10.07×Technology & Electronics
Cherish (group)16.85×Music & Radio
headspace13.62×Health
Fairy godmother10.19×Literature
Infiniti QX5623.35×Cars & Mobility
Hipster12.78×Politics & Society
Grace Slick11.05×Music & Radio
Israel2.57×Travel & Leisure
TV Fanatic10.83×Movies & TV
Ira Glass17.11×Music & Radio
Kikar HaShabbat15.5×News
Guitarist (magazine)10.21×Music & Radio
La Jolla7.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water supply audience
TraitClusterScore
PatriotismCONSERVATISM2.09
Need for SecurityCONSERVATISM1.69
Career OrientationPOWER1.45
DIY MentalityTHRILL1.43
Convenience OrientationPREMIUM1.43
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Water supply
CountryShare
United States21.9%
India6.9%
United Kingdom5.7%

See Water supply audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Water supply have in United States?

Water supply has an estimated audience of 5,068,416 people in United States, concentrated in Texas and California.

What is the gender split and age of Water supply fans?

45.5% of Water supply fans are female, 54.5% are male, with an average age of 46.3 years.

Which brands do Water supply fans like most?

Water supply fans show strongest brand affinity for Vocal harmony (10.91×), Governor of Michigan (17.25×), and Goop (9.94×) over the country average.

Where do Water supply fans live in United States?

Water supply fans in United States are most concentrated in Texas (reach 742,687), California (reach 553,612), and Florida (reach 287,791). These three regions account for the largest share of the active audience.

What other brands do Water supply fans also like?

Beyond Water supply itself, the audience over-indexes on Governor of Michigan (17.25×), Goop (9.94×), Wok (11.94×), and Hibachi (13.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.