Rascasse Audience Intelligence

Hard water Audience in United States

A data profile of the people who buy, follow and care about Hard water in United States — modelled from more than twelve digital signal sources. Hard water has an estimated audience of 1,779,155 people in United States.

#6722among Topic in United States#854in Home & Garden

The average Hard water fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Purified water, Water softening, Water treatment, with strongest over-indexing on Purified water (49.96× the country average).

Demographically, the Hard water audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hard water fan in United States is balanced, around 42.7 years old, with strong DIY Mentality tendencies and a notable affinity for Purified water.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard water profile in United States.

Audience size
1.8M
in United States
Gender
48.9%♀
51.1% male
Age
42.7
average years
Country rank
#15603
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard water fans

48.9% are female, 51.1% are male, average age 42.7.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Hard water audience in United States
MetricValue
Female48.9%
Male51.1%
Average age42.7
Estimated audience size1,779,155
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Hard water audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Hard water audience comes from United States.

Worldwide audience distribution share by country for Hard water
CountryShare
United States30.9%
United Kingdom7.6%
Taiwan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard water audience in United States is strongest.

Fig. 05

Top regions by affinity

Hard water fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~50K3.33×
02Illinois~80K1.38×
03Maine~7K1.16×
04Connecticut~20K1.14×
05Massachusetts~40K1.12×
06Maryland~30K1.10×
07Vermont~3K1.08×
08North Carolina~60K1.07×
09Pennsylvania~60K1.06×
10New Hampshire~7K1.06×
11Washington~40K1.05×
12Georgia~60K1.04×
13Virginia~50K1.04×
14South Carolina~30K1.04×
15Alabama~30K1.03×
16New Jersey~50K1.02×
17Rhode Island~6K1.02×
18Alaska~4K1.02×
19California~200K1.00×
20Oklahoma~20K1.00×
21New York~100K0.99×
22Tennessee~30K0.98×
23Kentucky~20K0.98×
24Hawaii~7K0.98×
25Washington, District of Columbia~5K0.98×
26Mississippi~10K0.97×
27Utah~20K0.95×
28West Virginia~8K0.95×
29Delaware~5K0.95×
30Minnesota~20K0.92×
31Texas~100K0.91×
32Louisiana~20K0.91×
33Oregon~20K0.91×
34Idaho~8K0.91×
35South Dakota~4K0.91×
36Indiana~30K0.90×
37Nevada~20K0.90×
38Kansas~10K0.90×
39Missouri~30K0.89×
40Wisconsin~20K0.89×
41Montana~4K0.89×
42North Dakota~3K0.89×
43Michigan~40K0.88×
44Florida~100K0.87×
45New Mexico~8K0.87×
46Ohio~50K0.85×
47Iowa~10K0.85×
48Nebraska~7K0.84×
49Colorado~20K0.83×
50Arizona~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Hard water, United States
0.82×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hard water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hard water audience
#·InterestCategoryAffinity×
01Purified waterFood & Beverages49.96×
02Water softeningHome & Garden47.99×
03Reverse osmosisHome & Garden36.82×
04Water treatmentHome & Garden29.14×
05Water wellHome & Garden22.44×
06Water supplyPolitics & Society20.26×
07CigaretteFood & Beverages8.40×
08Drinking waterFood & Beverages6.77×
09Haul truckCars & Mobility4.73×
10Food industryFood & Beverages4.05×
11PlumbingHome & Garden3.53×
12O'Reilly Auto PartsCars & Mobility3.36×
13AutoZoneCars & Mobility2.74×
14FishPets & Animals2.71×
15WheelCars & Mobility2.68×
16MachineBusiness & Career2.35×
17WaterFood & Beverages2.28×
18AgricultureBusiness & Career2.15×
19Breaking newsMovies & TV1.99×
20Donald TrumpPolitics & Society1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hard water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hard water audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.49×
Need for SecurityCONSERVATISM1.46×
SpiritualityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hard water audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.77×
IndulgenceJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hard water have in United States?

Hard water has an estimated audience of 1,779,155 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hard water fans?

48.9% of Hard water fans are female, 51.1% are male, with an average age of 42.7 years.

03

Which brands do Hard water fans like most?

Hard water fans show strongest brand affinity for Purified water (49.96×), Water softening (47.99×), and Water treatment (29.14×) over the country average.

04

Where do Hard water fans live in United States?

Hard water fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hard water fans also like?

Beyond Hard water itself, the audience over-indexes on Water softening (47.99×), Water treatment (29.14×), Water supply (20.26×), and Drinking water (6.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hard water audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hard water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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