Breaking news Audience in United States

Breaking news logo

Breaking news has an estimated audience of 73,625,267 people in United States. 52.1% are female, 47.9% are male, average age 44.1. Top regions: California, Florida, Texas. Top brand affinities: Local news, Google News, Speech recognition, LabCorp, Freight transport.

The average Breaking news fan in United States is 44.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Local news, Google News, Speech recognition, with strongest over-indexing on Local news (6.5× the country average). Demographically, the Breaking news audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic · Subtype: Video game

Demographics of Breaking news fans

Demographic split for Breaking news audience in United States
MetricValue
Female52.1%
Male47.9%
Average age44.1
Estimated audience size73,625,267

Audience persona

The typical Breaking news fan in United States is balanced, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for Local news.

Top regions in United States

Top regions ranked by reach for Breaking news in United States
RegionReachAffinity
California7,075,3130.87×
Florida5,127,7931.03×
Texas4,136,8410.65×
New York3,797,9460.92×
Pennsylvania2,617,2111.06×
Ohio2,421,6561.07×
Illinois2,183,4760.89×
North Carolina2,023,9190.91×
Michigan1,961,7851.02×
Virginia1,838,0551.02×
Washington1,837,5751.24×
New Jersey1,726,9270.92×
Arizona1,710,7461.14×
Massachusetts1,662,1041.15×
Tennessee1,491,4221.01×
Georgia1,487,1690.66×
Colorado1,304,6671.12×
Oregon1,296,9621.54×
Indiana1,283,4940.95×
Minnesota1,178,9481.12×
Wisconsin1,153,4501.04×
Missouri1,098,1800.93×
Maryland1,081,9390.85×
South Carolina987,4640.89×
Alabama839,9800.82×
Oklahoma822,5481.01×
Connecticut793,7151.07×
Kentucky777,9680.84×
Nevada710,2101×
Louisiana558,1200.59×
Kansas546,7650.94×
Arkansas528,8440.87×
New Mexico523,1641.42×
Iowa479,6630.79×
Idaho470,3211.27×
Utah461,0140.7×
Maine447,3551.7×
Mississippi404,3850.67×
New Hampshire342,0551.18×
West Virginia340,5210.99×
Nebraska309,5430.84×
Montana306,3601.5×
Hawaii282,6670.89×
Rhode Island266,7241.14×
Delaware195,5110.96×
Vermont185,6351.44×
Alaska151,9300.96×
Washington, District of Columbia148,4510.67×
Wyoming133,0141.22×
North Dakota124,6420.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Breaking news audience
BrandAffinityCategory
Local news6.5×News
Google News2.61×News
Speech recognition6.79×Technology & Electronics
LabCorp2.29×Health
Freight transport1.53×Cars & Mobility
Savannah Guthrie1.83×Movies & TV
Credit Karma1.91×Business & Career
Medicare (United States)2.14×Health
Old age1.79×Politics & Society
Jayne Mansfield3.59×Fashion & Accessoires
Life insurance1.57×Business & Career
Home Alone (franchise)3.36×Movies & TV
Homo sapiens1.54×Kids & Family
Retirement1.72×Business & Career
Ana de Armas1.83×Movies & TV
Google Images2.95×Internet & Social Media
Bob Evans (musician)2.63×Music & Radio
Paris2.04×Travel & Leisure
Slot machine1.8×Games
Exxon2.09×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Breaking news audience
TraitClusterScore
ExtroversionTHRILL1.11
Price SensitivityPREMIUM0.99
Need for SecurityCONSERVATISM0.98
Family OrientationCONSERVATISM0.94
Quality AwarenessPREMIUM0.92
Social Media UsageJOY0.91

Worldwide distribution

Worldwide audience distribution share by country for Breaking news
CountryShare
United States29.5%
India7.6%
United Kingdom5.8%

See Breaking news audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Breaking news have in United States?

Breaking news has an estimated audience of 73,625,267 people in United States, concentrated in California and Florida.

What is the gender split and age of Breaking news fans?

52.1% of Breaking news fans are female, 47.9% are male, with an average age of 44.1 years.

Which brands do Breaking news fans like most?

Breaking news fans show strongest brand affinity for Local news (6.5×), Google News (2.61×), and Speech recognition (6.79×) over the country average.

Where do Breaking news fans live in United States?

Breaking news fans in United States are most concentrated in California (reach 7,075,313), Florida (reach 5,127,793), and Texas (reach 4,136,841). These three regions account for the largest share of the active audience.

What other brands do Breaking news fans also like?

Beyond Breaking news itself, the audience over-indexes on Google News (2.61×), Speech recognition (6.79×), LabCorp (2.29×), and Freight transport (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.