Breaking news Audience in Canada
Breaking news has an estimated audience of 5,788,451 people in Canada. 49.0% are female, 51.0% are male, average age 43.3. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: News broadcasting, Mobile app, Home equity, Home Hardware, Petro-Canada.
The average Breaking news fan in Canada is 43.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include News broadcasting, Mobile app, Home equity, with strongest over-indexing on News broadcasting (2.19× the country average). Demographically, the Breaking news audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Video game
Demographics of Breaking news fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 43.3 |
| Estimated audience size | 5,788,451 |
Audience persona
The typical Breaking news fan in Canada is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for News broadcasting.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,065,382 | 1.26× |
| British Columbia | 1,285,062 | 1.48× |
| Alberta | 900,698 | 1.26× |
| Quebec | 450,721 | 0.33× |
| Nova Scotia | 236,827 | 1.37× |
| Saskatchewan | 204,230 | 1.11× |
| Manitoba | 151,565 | 0.7× |
| New Brunswick | 141,484 | 1.06× |
| Newfoundland and Labrador | 50,126 | 0.57× |
| Prince Edward Island | 25,085 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| News broadcasting | 2.19× | Business & Career |
| Mobile app | 1.53× | Technology & Electronics |
| Home equity | 3.02× | Home & Garden |
| Home Hardware | 1.51× | Home & Garden |
| Petro-Canada | 1.56× | Cars & Mobility |
| Melania Trump | 1.86× | Politics & Society |
| PlayNow.com | 1.57× | Games |
| The Weather Network | 1.57× | Movies & TV |
| Used car | 1.7× | Cars & Mobility |
| Toronto Sun | 1.7× | News |
| National Post | 1.79× | News |
| Local news | 1.66× | News |
| Ontario Lottery and Gaming Corporation | 1.87× | Games |
| Dollar Tree | 1.87× | Shopping |
| Broadcast journalism | 3.28× | Movies & TV |
| Online newspaper | 1.51× | News |
| Ali Khamenei | 2.52× | Politics & Society |
| Western Union | 1.9× | Business & Career |
| FreshCo | 1.68× | Shopping |
| Home insurance | 2.04× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.47 |
| Urban Lifestyle | OPEN | 1.44 |
| Travelling | THRILL | 1.38 |
| Need for Security | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 0.99 |
| Design Affinity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
See Breaking news audiences in other countries
More Video game audiences in Canada
- Rings of Saturn (3,486,105)
- Father's Day (2,299,221)
- Housekeeping (2,225,487)
- Crossword (2,105,557)
- World of Warcraft (2,029,888)
Frequently asked questions
How many fans does Breaking news have in Canada?
Breaking news has an estimated audience of 5,788,451 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Breaking news fans?
49.0% of Breaking news fans are female, 51.0% are male, with an average age of 43.3 years.
Which brands do Breaking news fans like most?
Breaking news fans show strongest brand affinity for News broadcasting (2.19×), Mobile app (1.53×), and Home equity (3.02×) over the country average.
Where do Breaking news fans live in Canada?
Breaking news fans in Canada are most concentrated in Ontario (reach 3,065,382), British Columbia (reach 1,285,062), and Alberta (reach 900,698). These three regions account for the largest share of the active audience.
What other brands do Breaking news fans also like?
Beyond Breaking news itself, the audience over-indexes on Mobile app (1.53×), Home equity (3.02×), Home Hardware (1.51×), and Petro-Canada (1.56×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.