A data profile of the people who buy, follow and care about Breaking news in Canada — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 5,788,451 people in Canada.
The average Breaking news fan in Canada is 43.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include News broadcasting, Mobile app, Home equity, with strongest over-indexing on News broadcasting (2.19× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Breaking news fan in Canada is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for News broadcasting.
The key figures that characterise the Breaking news profile in Canada.
49.0% are female, 51.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 43.3 |
| Estimated audience size | 5,788,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Breaking news audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
Where the Breaking news audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.48× | |
| 02 | Nova Scotia | ~200K | 1.37× | |
| 03 | Ontario | ~3M | 1.26× | |
| 04 | Alberta | ~900K | 1.26× | |
| 05 | Saskatchewan | ~200K | 1.11× | |
| 06 | New Brunswick | ~100K | 1.06× | |
| 07 | Prince Edward Island | ~30K | 0.88× | |
| 08 | Manitoba | ~200K | 0.70× | |
| 09 | Newfoundland and Labrador | ~50K | 0.57× | |
| 10 | Quebec | ~500K | 0.33× |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast journalism | Movies & TV | 3.28× | ||
| 02 | Home equity | Home & Garden | 3.02× | ||
| 03 | News broadcasting | Business & Career | 2.19× | ||
| 04 | Home insurance | Business & Career | 2.04× | ||
| 05 | Western Union | Business & Career | 1.90× | ||
| 06 | Ontario Lottery and Gaming Corporation | Games | 1.87× | ||
| 07 | Dollar Tree | Shopping | 1.87× | ||
| 08 | Melania Trump | Politics & Society | 1.86× | ||
| 09 | National Post | News | 1.79× | ||
| 10 | Used car | Cars & Mobility | 1.70× | ||
| 11 | Toronto Sun | News | 1.70× | ||
| 12 | FreshCo | Shopping | 1.68× | ||
| 13 | Local news | News | 1.66× | ||
| 14 | Bank of Montreal | Business & Career | 1.59× | ||
| 15 | PlayNow.com | Games | 1.57× | ||
| 16 | The Weather Network | Movies & TV | 1.57× | ||
| 17 | Petro-Canada | Cars & Mobility | 1.56× | ||
| 18 | Mobile app | Technology & Electronics | 1.53× | ||
| 19 | Home Hardware | Home & Garden | 1.51× | ||
| 20 | Online newspaper | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Urban Lifestyle | OPEN | 1.44× | |
| Travelling | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Spirituality | BALANCE | 0.61× | |
| Individualism | JOY | 0.84× |
Breaking news has an estimated audience of 5,788,451 people in Canada, concentrated in Ontario and British Columbia.
49.0% of Breaking news fans are female, 51.0% are male, with an average age of 43.3 years.
Breaking news fans show strongest brand affinity for News broadcasting (2.19×), Mobile app (1.53×), and Home equity (3.02×) over the country average.
Breaking news fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1.5M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Breaking news itself, the audience over-indexes on Mobile app (1.53×), Home equity (3.02×), Home Hardware (1.51×), and Petro-Canada (1.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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