A data profile of the people who buy, follow and care about Toronto Sun in Canada — modelled from more than twelve digital signal sources. Toronto Sun has an estimated audience of 4,602,641 people in Canada.
The average Toronto Sun fan in Canada is 45.3 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Sustainable energy, with strongest over-indexing on Ice Hockey World Championships (2.04× the country average).
Demographically, the Toronto Sun audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Toronto Sun fan in Canada is more male, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Toronto Sun profile in Canada.
44.0% are female, 56.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 45.3 |
| Estimated audience size | 4,602,641 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Toronto Sun audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 89.2% |
| United States | 5.8% |
| China | 0.7% |
Where the Toronto Sun audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 4.07× | |
| 02 | Newfoundland and Labrador | ~70K | 0.95× | |
| 03 | Nova Scotia | ~100K | 0.85× | |
| 04 | Alberta | ~500K | 0.81× | |
| 05 | Prince Edward Island | ~20K | 0.73× | |
| 06 | Saskatchewan | ~100K | 0.72× | |
| 07 | Manitoba | ~100K | 0.63× | |
| 08 | New Brunswick | ~60K | 0.58× | |
| 09 | British Columbia | ~400K | 0.51× | |
| 10 | Quebec | ~200K | 0.19× |
The strongest cross-interests of the Toronto Sun audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 5.03× | ||
| 02 | Renewable energy | Business & Career | 2.96× | ||
| 03 | Sidney Crosby | Sports | 2.93× | ||
| 04 | Connor McDavid | Sports | 2.89× | ||
| 05 | Boston Bruins | Sports | 2.73× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.52× | ||
| 07 | Online newspaper | News | 2.33× | ||
| 08 | Toronto Blue Jays | Sports | 2.32× | ||
| 09 | Ice Hockey World Championships | Sports | 2.04× | ||
| 10 | TMZ | Internet & Social Media | 2.01× | ||
| 11 | TD Canada Trust | Business & Career | 1.96× | ||
| 12 | Scotiabank | Business & Career | 1.94× | ||
| 13 | CNN | Movies & TV | 1.87× | ||
| 14 | Internet & Social Media | 1.87× | |||
| 15 | Donald Trump | Politics & Society | 1.79× | ||
| 16 | Toronto-Dominion Bank | Business & Career | 1.71× | ||
| 17 | Breaking news | Movies & TV | 1.70× | ||
| 18 | Sportsnet | Sports | 1.60× | ||
| 19 | Mortgage loans | Business & Career | 1.60× | ||
| 20 | Toronto Maple Leafs | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.17× | |
| Family Orientation | CONSERVATISM | 1.74× | |
| Individualism | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× |
Toronto Sun has an estimated audience of 4,602,641 people in Canada, concentrated in Ontario and Alberta.
44.0% of Toronto Sun fans are female, 56.0% are male, with an average age of 45.3 years.
Toronto Sun fans show strongest brand affinity for Ice Hockey World Championships (2.04×), Toronto Blue Jays (2.32×), and Sustainable energy (5.03×) over the country average.
Toronto Sun fans in Canada are most concentrated in Ontario (reach ~3.5M), Alberta (reach ~500K), and British Columbia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Toronto Sun itself, the audience over-indexes on Toronto Blue Jays (2.32×), Sustainable energy (5.03×), CNN (1.87×), and Sidney Crosby (2.93×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Toronto Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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