Toronto Sun Audience in Canada
Toronto Sun has an estimated audience of 4,689,226 people in Canada. 44.0% are female, 56.0% are male, average age 45.3. Top regions: Ontario, Alberta, British Columbia. Top brand affinities: Ice Hockey World Championships, Toronto Blue Jays, Sustainable energy, LinkedIn, Donald Trump.
The average Toronto Sun fan in Canada is 45.3 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Alberta, British Columbia. Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Sustainable energy, with strongest over-indexing on Ice Hockey World Championships (2.04× the country average). Demographically, the Toronto Sun audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Toronto Sun fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 45.3 |
| Estimated audience size | 4,689,226 |
Audience persona
The typical Toronto Sun fan in Canada is more male, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,516,920 | 4.07× |
| Alberta | 466,570 | 0.81× |
| British Columbia | 358,712 | 0.51× |
| Quebec | 218,694 | 0.19× |
| Nova Scotia | 118,917 | 0.85× |
| Manitoba | 111,214 | 0.63× |
| Saskatchewan | 107,253 | 0.72× |
| Newfoundland and Labrador | 68,000 | 0.95× |
| New Brunswick | 62,558 | 0.58× |
| Prince Edward Island | 16,741 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 2.04× | Sports |
| Toronto Blue Jays | 2.32× | Sports |
| Sustainable energy | 5.03× | Home & Garden |
| 2.57× | Internet & Social Media | |
| Donald Trump | 1.79× | Politics & Society |
| CNN | 1.87× | Movies & TV |
| Toronto Maple Leafs | 1.53× | Sports |
| Sidney Crosby | 2.93× | Sports |
| Connor McDavid | 2.89× | Sports |
| Sportsnet | 1.6× | Sports |
| Scotiabank | 1.94× | Business & Career |
| TD Canada Trust | 1.96× | Business & Career |
| Online newspaper | 2.33× | News |
| Renewable energy | 2.96× | Business & Career |
| TMZ | 2.01× | Internet & Social Media |
| Winnipeg Jets | 1.82× | Sports |
| 1.87× | Internet & Social Media | |
| Toronto-Dominion Bank | 1.71× | Business & Career |
| Tesla Motors | 2.52× | Cars & Mobility |
| Breaking news | 1.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.17 |
| Family Orientation | CONSERVATISM | 1.74 |
| Individualism | JOY | 1.59 |
| Career Orientation | POWER | 1.58 |
| Convenience Orientation | PREMIUM | 1.56 |
| Tradition | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 89.2% |
| United States | 5.9% |
| China | 0.7% |
See Toronto Sun audiences in other countries
More Newspaper audiences in Canada
- National Post (4,091,893)
- Daily Mail (3,177,030)
- Toronto Star (2,953,697)
- Le Journal de Montréal (2,298,301)
- The Globe and Mail (2,235,259)
Frequently asked questions
How many fans does Toronto Sun have in Canada?
Toronto Sun has an estimated audience of 4,689,226 people in Canada, concentrated in Ontario and Alberta.
What is the gender split and age of Toronto Sun fans?
44.0% of Toronto Sun fans are female, 56.0% are male, with an average age of 45.3 years.
Which brands do Toronto Sun fans like most?
Toronto Sun fans show strongest brand affinity for Ice Hockey World Championships (2.04×), Toronto Blue Jays (2.32×), and Sustainable energy (5.03×) over the country average.
Where do Toronto Sun fans live in Canada?
Toronto Sun fans in Canada are most concentrated in Ontario (reach 3,516,920), Alberta (reach 466,570), and British Columbia (reach 358,712). These three regions account for the largest share of the active audience.
What other brands do Toronto Sun fans also like?
Beyond Toronto Sun itself, the audience over-indexes on Toronto Blue Jays (2.32×), Sustainable energy (5.03×), LinkedIn (2.57×), and Donald Trump (1.79×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Toronto Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.