A data profile of the people who buy, follow and care about Sportsnet in Canada — modelled from more than twelve digital signal sources. Sportsnet has an estimated audience of 11,170,897 people in Canada.
The average Sportsnet fan in Canada is 42.1 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Toronto Blue Jays, Ice Hockey World Championships, Rogers Centre, with strongest over-indexing on Toronto Blue Jays (4.08× the country average).
Demographically, the Sportsnet audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Sportsnet fan in Canada is more male, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Toronto Blue Jays.
The key figures that characterise the Sportsnet profile in Canada.
30.2% are female, 69.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 42.1 |
| Estimated audience size | 11,170,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Sportsnet audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 85.8% |
| United States | 7.4% |
| Australia | 0.6% |
Where the Sportsnet audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~300K | 1.58× | |
| 02 | Alberta | ~1.5M | 1.22× | |
| 03 | Ontario | ~5.5M | 1.17× | |
| 04 | Nova Scotia | ~400K | 1.15× | |
| 05 | New Brunswick | ~300K | 1.07× | |
| 06 | British Columbia | ~1.5M | 1.05× | |
| 07 | Prince Edward Island | ~50K | 0.97× | |
| 08 | Saskatchewan | ~300K | 0.88× | |
| 09 | Manitoba | ~300K | 0.69× | |
| 10 | Quebec | ~500K | 0.21× |
The strongest cross-interests of the Sportsnet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toronto Blue Jays | Sports | 4.08× | ||
| 02 | tsn | Sports | 3.82× | ||
| 03 | Vladimir Guerrero Jr. | Sports | 3.62× | ||
| 04 | George Springer | Sports | 3.62× | ||
| 05 | Rogers Centre | Sports | 3.60× | ||
| 06 | Boston Bruins | Sports | 3.54× | ||
| 07 | Connor McDavid | Sports | 3.43× | ||
| 08 | Premier League | Sports | 3.41× | ||
| 09 | Sidney Crosby | Sports | 2.86× | ||
| 10 | NHL (video game series) | Games | 2.69× | ||
| 11 | Edmonton Oilers | Sports | 2.38× | ||
| 12 | Vancouver Canucks | Sports | 2.32× | ||
| 13 | Ice Hockey World Championships | Sports | 2.26× | ||
| 14 | MLB | Sports | 2.22× | ||
| 15 | Ultimate Fighting Championship | Sports | 2.05× | ||
| 16 | NHL | Sports | 1.86× | ||
| 17 | Toronto Maple Leafs | Sports | 1.82× | ||
| 18 | NBA | Sports | 1.73× | ||
| 19 | FIFA World Cup | Sports | 1.72× | ||
| 20 | Montreal Canadiens | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.17× | |
| Career Orientation | POWER | 1.12× | |
| Family Orientation | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Individualism | JOY | 0.59× | |
| Convenience Orientation | PREMIUM | 0.78× |
Sportsnet has an estimated audience of 11,170,897 people in Canada, concentrated in Ontario and British Columbia.
30.2% of Sportsnet fans are female, 69.8% are male, with an average age of 42.1 years.
Sportsnet fans show strongest brand affinity for Toronto Blue Jays (4.08×), Ice Hockey World Championships (2.26×), and Rogers Centre (3.6×) over the country average.
Sportsnet fans in Canada are most concentrated in Ontario (reach ~5.5M), British Columbia (reach ~1.5M), and Alberta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Sportsnet itself, the audience over-indexes on Ice Hockey World Championships (2.26×), Rogers Centre (3.6×), tsn (3.82×), and NHL (1.86×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Sportsnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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