Sportsnet Audience in Canada
Sportsnet has an estimated audience of 10,720,249 people in Canada. 30.2% are female, 69.8% are male, average age 42.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Toronto Blue Jays, Ice Hockey World Championships, Edmonton Oilers, Rogers Centre, Toronto Maple Leafs.
The average Sportsnet fan in Canada is 42.1 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Toronto Blue Jays, Ice Hockey World Championships, Edmonton Oilers, with strongest over-indexing on Toronto Blue Jays (4.08× the country average). Demographically, the Sportsnet audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Movie / TV Show / Series
Demographics of Sportsnet fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 42.1 |
| Estimated audience size | 10,720,249 |
Audience persona
The typical Sportsnet fan in Canada is more male, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Toronto Blue Jays.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,272,370 | 1.17× |
| British Columbia | 1,681,318 | 1.05× |
| Alberta | 1,620,630 | 1.22× |
| Quebec | 533,447 | 0.21× |
| Nova Scotia | 367,662 | 1.15× |
| Saskatchewan | 299,728 | 0.88× |
| Manitoba | 278,397 | 0.69× |
| New Brunswick | 263,789 | 1.07× |
| Newfoundland and Labrador | 258,293 | 1.58× |
| Prince Edward Island | 51,068 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toronto Blue Jays | 4.08× | Sports |
| Ice Hockey World Championships | 2.26× | Sports |
| Edmonton Oilers | 2.38× | Sports |
| Rogers Centre | 3.6× | Sports |
| Toronto Maple Leafs | 1.82× | Sports |
| NHL | 1.86× | Sports |
| tsn | 3.82× | Sports |
| NHL (video game series) | 2.69× | Games |
| Connor McDavid | 3.43× | Sports |
| Winnipeg Jets | 2.47× | Sports |
| Premier League | 3.41× | Sports |
| Vladimir Guerrero Jr. | 3.62× | Sports |
| MLB | 2.22× | Sports |
| Brad Marchand | 3.72× | Sports |
| Sidney Crosby | 2.86× | Sports |
| Montreal Canadiens | 1.69× | Sports |
| NBA | 1.73× | Sports |
| George Springer | 3.62× | Sports |
| Boston Bruins | 3.54× | Sports |
| Vancouver Canucks | 2.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.17 |
| Career Orientation | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.12 |
| Urban Lifestyle | OPEN | 1.0 |
| Early Adopter Mentality | POWER | 0.97 |
| Design Affinity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 85.4% |
| United States | 7.6% |
| Australia | 0.7% |
See Sportsnet audiences in other countries
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Frequently asked questions
How many fans does Sportsnet have in Canada?
Sportsnet has an estimated audience of 10,720,249 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Sportsnet fans?
30.2% of Sportsnet fans are female, 69.8% are male, with an average age of 42.1 years.
Which brands do Sportsnet fans like most?
Sportsnet fans show strongest brand affinity for Toronto Blue Jays (4.08×), Ice Hockey World Championships (2.26×), and Edmonton Oilers (2.38×) over the country average.
Where do Sportsnet fans live in Canada?
Sportsnet fans in Canada are most concentrated in Ontario (reach 5,272,370), British Columbia (reach 1,681,318), and Alberta (reach 1,620,630). These three regions account for the largest share of the active audience.
What other brands do Sportsnet fans also like?
Beyond Sportsnet itself, the audience over-indexes on Ice Hockey World Championships (2.26×), Edmonton Oilers (2.38×), Rogers Centre (3.6×), and Toronto Maple Leafs (1.82×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sportsnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.