A data profile of the people who buy, follow and care about tsn in Canada — modelled from more than twelve digital signal sources. tsn has an estimated audience of 3,431,877 people in Canada.
The average tsn fan in Canada is 38.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Ice Hockey World Championships, Toronto Blue Jays, Sportsnet, with strongest over-indexing on Ice Hockey World Championships (3.85× the country average).
Demographically, the tsn audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical tsn fan in Canada is more male, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the tsn profile in Canada.
24.3% are female, 75.7% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 38.0 |
| Estimated audience size | 3,431,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide tsn audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 62.1% |
| United States | 17.7% |
| China | 5.7% |
Where the tsn audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~80K | 1.58× | |
| 02 | Manitoba | ~200K | 1.23× | |
| 03 | Saskatchewan | ~100K | 1.18× | |
| 04 | Nova Scotia | ~100K | 1.16× | |
| 05 | New Brunswick | ~80K | 1.00× | |
| 06 | Ontario | ~1.5M | 0.93× | |
| 07 | Alberta | ~400K | 0.92× | |
| 08 | Prince Edward Island | ~20K | 0.90× | |
| 09 | British Columbia | ~400K | 0.77× | |
| 10 | Quebec | ~300K | 0.33× |
The strongest cross-interests of the tsn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegas Golden Knights | Sports | 4.63× | ||
| 02 | Boston Bruins | Sports | 4.59× | ||
| 03 | Detroit Red Wings | Sports | 4.44× | ||
| 04 | Chicago Blackhawks | Sports | 4.43× | ||
| 05 | New York Rangers | Sports | 4.43× | ||
| 06 | Ice Hockey World Championships | Sports | 3.85× | ||
| 07 | Sportsnet | Sports | 3.82× | ||
| 08 | Connor McDavid | Sports | 3.78× | ||
| 09 | Sidney Crosby | Sports | 3.56× | ||
| 10 | CBS Sports | Movies & TV | 3.56× | ||
| 11 | Pittsburgh Penguins | Sports | 3.40× | ||
| 12 | Colorado Avalanche | Sports | 3.29× | ||
| 13 | Toronto Blue Jays | Sports | 3.05× | ||
| 14 | Winnipeg Jets | Sports | 2.90× | ||
| 15 | Edmonton Oilers | Sports | 2.49× | ||
| 16 | Toronto Maple Leafs | Sports | 2.31× | ||
| 17 | PGA Tour | Sports | 2.31× | ||
| 18 | Ticketmaster | Travel & Leisure | 2.19× | ||
| 19 | NHL | Sports | 1.66× | ||
| 20 | Tim Horton | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.20× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Need for Security | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Mindfulness | BALANCE | 0.52× | |
| Creativity | OPEN | 0.65× |
tsn has an estimated audience of 3,431,877 people in Canada, concentrated in Ontario and British Columbia.
24.3% of tsn fans are female, 75.7% are male, with an average age of 38.0 years.
tsn fans show strongest brand affinity for Ice Hockey World Championships (3.85×), Toronto Blue Jays (3.05×), and Sportsnet (3.82×) over the country average.
tsn fans in Canada are most concentrated in Ontario (reach ~1.5M), British Columbia (reach ~400K), and Alberta (reach ~400K). These three regions account for the largest share of the active audience.
Beyond tsn itself, the audience over-indexes on Toronto Blue Jays (3.05×), Sportsnet (3.82×), Tim Horton (1.5×), and Toronto Maple Leafs (2.31×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for tsn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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