A data profile of the people who buy, follow and care about Ticketmaster in Canada — modelled from more than twelve digital signal sources. Ticketmaster has an estimated audience of 5,108,485 people in Canada.
The average Ticketmaster fan in Canada is 39.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include StubHub, Ice Hockey World Championships, FIFA World Cup 2026, with strongest over-indexing on StubHub (20.08× the country average).
Demographically, the Ticketmaster audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Ticketmaster fan in Canada is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for StubHub.
The key figures that characterise the Ticketmaster profile in Canada.
50.3% are female, 49.7% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.8 |
| Estimated audience size | 5,108,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Ticketmaster audience comes from Canada.
| Country | Share |
|---|---|
| United States | 32.2% |
| United Kingdom | 9.9% |
| France | 8.5% |
Where the Ticketmaster audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.67× | |
| 02 | British Columbia | ~1M | 1.44× | |
| 03 | Alberta | ~800K | 1.29× | |
| 04 | Manitoba | ~200K | 1.19× | |
| 05 | Quebec | ~1M | 1.00× | |
| 06 | Saskatchewan | ~100K | 0.96× | |
| 07 | Nova Scotia | ~100K | 0.65× | |
| 08 | Newfoundland and Labrador | ~30K | 0.46× | |
| 09 | Prince Edward Island | ~9K | 0.39× |
The strongest cross-interests of the Ticketmaster audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | StubHub | Travel & Leisure | 20.08× | ||
| 02 | Eventbrite | Travel & Leisure | 5.48× | ||
| 03 | Beverly Hills, California | Travel & Leisure | 5.05× | ||
| 04 | Face to Face (punk band) | Music & Radio | 3.82× | ||
| 05 | Ottawa Senators | Sports | 2.38× | ||
| 06 | tsn | Sports | 2.19× | ||
| 07 | YouTube Music | Internet & Social Media | 2.11× | ||
| 08 | Toronto Maple Leafs | Sports | 1.97× | ||
| 09 | Toronto Blue Jays | Sports | 1.93× | ||
| 10 | Porter Airlines | Travel & Leisure | 1.93× | ||
| 11 | Rogers Stadium | Sports | 1.87× | ||
| 12 | Rogers Centre | Sports | 1.79× | ||
| 13 | Pizza Pizza | Food & Beverages | 1.68× | ||
| 14 | Ice Hockey World Championships | Sports | 1.67× | ||
| 15 | Boston Pizza | Food & Beverages | 1.63× | ||
| 16 | Sportsnet | Sports | 1.61× | ||
| 17 | FIFA World Cup 2026 | Sports | 1.57× | ||
| 18 | Social networking service | Technology & Electronics | 1.53× | ||
| 19 | Scotiabank | Business & Career | 1.51× | ||
| 20 | Meme | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.53× | |
| Social Media Usage | JOY | 1.43× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.84× | |
| Individualism | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.98× |
Ticketmaster's target market in Canada covers an estimated 5,108,485 people, concentrated in Ontario and Quebec.
50.3% of the Ticketmaster audience are female, 49.7% are male, with an average age of 39.8 years.
Ticketmaster fans show strongest brand affinity for StubHub (20.08×), Ice Hockey World Championships (1.67×), and FIFA World Cup 2026 (1.57×) over the country average.
Ticketmaster fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~1M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ticketmaster itself, the audience over-indexes on Ice Hockey World Championships (1.67×), FIFA World Cup 2026 (1.57×), Toronto Blue Jays (1.93×), and Eventbrite (5.48×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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