Ticketmaster Audience in Canada
Ticketmaster has an estimated audience of 4,913,743 people in Canada. 50.3% are female, 49.7% are male, average age 39.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: StubHub, Ice Hockey World Championships, Toronto Blue Jays, Toronto Maple Leafs, Sportsnet.
The average Ticketmaster fan in Canada is 39.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include StubHub, Ice Hockey World Championships, Toronto Blue Jays, with strongest over-indexing on StubHub (20.08× the country average). Demographically, the Ticketmaster audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Ticket website
Demographics of Ticketmaster fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.8 |
| Estimated audience size | 4,913,743 |
Audience persona
The typical Ticketmaster fan in Canada is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for StubHub.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,440,578 | 1.67× |
| Quebec | 1,175,040 | 1.0× |
| British Columbia | 1,059,402 | 1.44× |
| Alberta | 781,415 | 1.29× |
| Manitoba | 219,136 | 1.19× |
| Saskatchewan | 149,400 | 0.96× |
| Nova Scotia | 95,794 | 0.65× |
| Newfoundland and Labrador | 34,212 | 0.46× |
| Prince Edward Island | 9,422 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| StubHub | 20.08× | Travel & Leisure |
| Ice Hockey World Championships | 1.67× | Sports |
| Toronto Blue Jays | 1.93× | Sports |
| Toronto Maple Leafs | 1.97× | Sports |
| Sportsnet | 1.61× | Sports |
| Eventbrite | 5.48× | Travel & Leisure |
| Winnipeg Jets | 1.72× | Sports |
| Ottawa Senators | 2.38× | Sports |
| Pizza Pizza | 1.68× | Food & Beverages |
| Boston Pizza | 1.63× | Food & Beverages |
| Social networking service | 1.53× | Technology & Electronics |
| Porter Airlines | 1.93× | Travel & Leisure |
| Scotiabank | 1.51× | Business & Career |
| YouTube Music | 2.11× | Internet & Social Media |
| tsn | 2.19× | Sports |
| Meme | 1.5× | Internet & Social Media |
| Beverly Hills, California | 5.05× | Travel & Leisure |
| Dave Batista | 5.15× | Movies & TV |
| Rogers Centre | 1.79× | Sports |
| Rogers Stadium | 1.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.53 |
| Social Media Usage | JOY | 1.43 |
| Design Affinity | PREMIUM | 1.4 |
| Family Orientation | CONSERVATISM | 1.31 |
| Career Orientation | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 10.3% |
| France | 7.9% |
See Ticketmaster audiences in other countries
More Ticket website audiences in Canada
- Eventbrite (881,344)
- GameTime (290,665)
- Viagogo (62,382)
- Weezevent (16,342)
- Ticketek (8,647)
Frequently asked questions
How many fans does Ticketmaster have in Canada?
Ticketmaster has an estimated audience of 4,913,743 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Ticketmaster fans?
50.3% of Ticketmaster fans are female, 49.7% are male, with an average age of 39.8 years.
Which brands do Ticketmaster fans like most?
Ticketmaster fans show strongest brand affinity for StubHub (20.08×), Ice Hockey World Championships (1.67×), and Toronto Blue Jays (1.93×) over the country average.
Where do Ticketmaster fans live in Canada?
Ticketmaster fans in Canada are most concentrated in Ontario (reach 3,440,578), Quebec (reach 1,175,040), and British Columbia (reach 1,059,402). These three regions account for the largest share of the active audience.
What other brands do Ticketmaster fans also like?
Beyond Ticketmaster itself, the audience over-indexes on Ice Hockey World Championships (1.67×), Toronto Blue Jays (1.93×), Toronto Maple Leafs (1.97×), and Sportsnet (1.61×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.