A data profile of the people who buy, follow and care about Winnipeg Jets in Canada — modelled from more than twelve digital signal sources. Winnipeg Jets has an estimated audience of 3,949,134 people in Canada.
The average Winnipeg Jets fan in Canada is 38.6 years old, more male, and lives primarily in Manitoba.
The audience is concentrated in Manitoba, Ontario, Alberta.
Top brand affinities include Ice Hockey World Championships, Edmonton Oilers, Buffalo Sabres, with strongest over-indexing on Ice Hockey World Championships (4.07× the country average).
Demographically, the Winnipeg Jets audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Winnipeg Jets fan in Canada is more male, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Winnipeg Jets profile in Canada.
36.6% are female, 63.4% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 38.6 |
| Estimated audience size | 3,949,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Winnipeg Jets audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 56.6% |
| United States | 24.5% |
| China | 2.0% |
Where the Winnipeg Jets audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~1M | 8.44× | |
| 02 | Saskatchewan | ~80K | 0.40× | |
| 03 | Alberta | ~200K | 0.32× | |
| 04 | British Columbia | ~200K | 0.23× | |
| 05 | Prince Edward Island | ~5K | 0.17× | |
| 06 | Ontario | ~400K | 0.16× | |
| 07 | Newfoundland and Labrador | ~10K | 0.14× | |
| 08 | Nova Scotia | ~20K | 0.13× | |
| 09 | New Brunswick | ~20K | 0.11× | |
| 10 | Quebec | ~90K | 0.06× |
The strongest cross-interests of the Winnipeg Jets audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buffalo Sabres | Sports | 6.74× | ||
| 02 | Colorado Avalanche | Sports | 6.66× | ||
| 03 | Tampa Bay Lightning | Sports | 6.65× | ||
| 04 | Carolina Hurricanes | Sports | 6.56× | ||
| 05 | Detroit Red Wings | Sports | 5.99× | ||
| 06 | Vegas Golden Knights | Sports | 5.95× | ||
| 07 | Pittsburgh Penguins | Sports | 5.94× | ||
| 08 | Connor McDavid | Sports | 5.49× | ||
| 09 | Sidney Crosby | Sports | 5.21× | ||
| 10 | Calgary Flames | Sports | 5.18× | ||
| 11 | Edmonton Oilers | Sports | 4.32× | ||
| 12 | Ottawa Senators | Sports | 4.25× | ||
| 13 | Ice Hockey World Championships | Sports | 4.07× | ||
| 14 | Vancouver Canucks | Sports | 3.57× | ||
| 15 | NHL (video game series) | Games | 3.04× | ||
| 16 | Montreal Canadiens | Sports | 2.65× | ||
| 17 | Toronto Maple Leafs | Sports | 2.62× | ||
| 18 | Sportsnet | Sports | 2.26× | ||
| 19 | NHL | Sports | 2.17× | ||
| 20 | Toronto Blue Jays | Sports | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.48× | |
| Spirituality | BALANCE | 1.14× | |
| Convenience Orientation | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.52× | |
| Family Orientation | CONSERVATISM | 0.61× | |
| Individualism | JOY | 0.63× |
Winnipeg Jets has an estimated audience of 3,949,134 people in Canada, concentrated in Manitoba and Ontario.
36.6% of Winnipeg Jets fans are female, 63.4% are male, with an average age of 38.6 years.
Winnipeg Jets fans show strongest brand affinity for Ice Hockey World Championships (4.07×), Edmonton Oilers (4.32×), and Buffalo Sabres (6.74×) over the country average.
Winnipeg Jets fans in Canada are most concentrated in Manitoba (reach ~1M), Ontario (reach ~400K), and Alberta (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Winnipeg Jets itself, the audience over-indexes on Edmonton Oilers (4.32×), Buffalo Sabres (6.74×), Sidney Crosby (5.21×), and Toronto Blue Jays (2.01×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Winnipeg Jets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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