Winnipeg Jets Audience in Canada
Winnipeg Jets has an estimated audience of 6,082,441 people in Canada. 36.6% are female, 63.4% are male, average age 38.6. Top regions: Manitoba, Ontario, Alberta. Top brand affinities: Ice Hockey World Championships, Edmonton Oilers, Toronto Maple Leafs, Sidney Crosby, Connor McDavid.
The average Winnipeg Jets fan in Canada is 38.6 years old, more male, and lives primarily in Manitoba. The audience is concentrated in Manitoba, Ontario, Alberta. Top brand affinities include Ice Hockey World Championships, Edmonton Oilers, Toronto Maple Leafs, with strongest over-indexing on Ice Hockey World Championships (4.07× the country average). Demographically, the Winnipeg Jets audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Winnipeg Jets fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 38.6 |
| Estimated audience size | 6,082,441 |
Audience persona
The typical Winnipeg Jets fan in Canada is more male, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Manitoba | 1,125,000 | 8.44× |
| Ontario | 407,292 | 0.16× |
| Alberta | 240,829 | 0.32× |
| British Columbia | 211,574 | 0.23× |
| Quebec | 86,439 | 0.06× |
| Saskatchewan | 76,728 | 0.4× |
| Nova Scotia | 24,370 | 0.13× |
| New Brunswick | 15,845 | 0.11× |
| Newfoundland and Labrador | 12,883 | 0.14× |
| Prince Edward Island | 5,194 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 4.07× | Sports |
| Edmonton Oilers | 4.32× | Sports |
| Toronto Maple Leafs | 2.62× | Sports |
| Sidney Crosby | 5.21× | Sports |
| Connor McDavid | 5.49× | Sports |
| Brad Marchand | 6.3× | Sports |
| Calgary Flames | 5.18× | Sports |
| Toronto Blue Jays | 2.01× | Sports |
| Florida Panthers | 6.25× | Sports |
| Montreal Canadiens | 2.65× | Sports |
| Tampa Bay Lightning | 6.65× | Sports |
| Detroit Red Wings | 5.99× | Sports |
| San Jose Sharks | 6.84× | Sports |
| Colorado Avalanche | 6.66× | Sports |
| NHL | 2.17× | Sports |
| Vancouver Canucks | 3.57× | Sports |
| Pittsburgh Penguins | 5.94× | Sports |
| Dallas Stars | 6.82× | Sports |
| Buffalo Sabres | 6.74× | Sports |
| NHL (video game series) | 3.04× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.48 |
| Spirituality | BALANCE | 1.14 |
| Convenience Orientation | PREMIUM | 0.95 |
| Social Media Usage | JOY | 0.93 |
| Urban Lifestyle | OPEN | 0.9 |
| Travelling | THRILL | 0.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 62.8% |
| United States | 23.1% |
| China | 1.5% |
See Winnipeg Jets audiences in other countries
More Ice hockey audiences in Canada
- Tim Horton (116,860,783)
- Ice Hockey World Championships (44,393,400)
- Toronto Maple Leafs (14,874,919)
- NHL (13,873,666)
- Edmonton Oilers (11,739,383)
Frequently asked questions
How many fans does Winnipeg Jets have in Canada?
Winnipeg Jets has an estimated audience of 6,082,441 people in Canada, concentrated in Manitoba and Ontario.
What is the gender split and age of Winnipeg Jets fans?
36.6% of Winnipeg Jets fans are female, 63.4% are male, with an average age of 38.6 years.
Which brands do Winnipeg Jets fans like most?
Winnipeg Jets fans show strongest brand affinity for Ice Hockey World Championships (4.07×), Edmonton Oilers (4.32×), and Toronto Maple Leafs (2.62×) over the country average.
Where do Winnipeg Jets fans live in Canada?
Winnipeg Jets fans in Canada are most concentrated in Manitoba (reach 1,125,000), Ontario (reach 407,292), and Alberta (reach 240,829). These three regions account for the largest share of the active audience.
What other brands do Winnipeg Jets fans also like?
Beyond Winnipeg Jets itself, the audience over-indexes on Edmonton Oilers (4.32×), Toronto Maple Leafs (2.62×), Sidney Crosby (5.21×), and Connor McDavid (5.49×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Winnipeg Jets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.