Rascasse Audience Intelligence

San Jose Sharks Audience in United States

A data profile of the people who buy, follow and care about San Jose Sharks in United States — modelled from more than twelve digital signal sources. San Jose Sharks has an estimated audience of 3,746,632 people in United States.

#21among Ice hockey in United States#168among Team in United States#747in Sports

The average San Jose Sharks fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Toronto Maple Leafs, Buffalo Sabres, Connor McDavid, with strongest over-indexing on Toronto Maple Leafs (99.21× the country average).

Demographically, the San Jose Sharks audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Jose Sharks fan in United States is more male, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Toronto Maple Leafs.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Jose Sharks profile in United States.

Audience size
3.7M
in United States
Gender
31.8%♀
68.2% male
Age
38.6
average years
Country rank
#8501
Team in United States
Fig. 01

Search interest · 12-month trend

+133%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Jose Sharks fans

31.8% are female, 68.2% are male, average age 38.6.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for San Jose Sharks audience in United States
MetricValue
Female31.8%
Male68.2%
Average age38.6
Estimated audience size3,746,632
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the San Jose Sharks audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

64.4%

of the worldwide San Jose Sharks audience comes from United States.

Worldwide audience distribution share by country for San Jose Sharks
CountryShare
United States64.4%
Canada18.5%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Jose Sharks audience in United States is strongest.

Fig. 05

Top regions by affinity

San Jose Sharks fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M6.81×
02Nevada~100K3.40×
03Oregon~80K2.00×
04Idaho~30K1.82×
05Alaska~10K1.52×
06Washington~90K1.35×
07Montana~10K1.35×
08Utah~40K1.28×
09Hawaii~20K1.27×
10Colorado~70K1.21×
11Massachusetts~80K1.18×
12Rhode Island~10K1.14×
13Arizona~80K1.10×
14North Dakota~7K1.01×
15Minnesota~50K0.99×
16Wyoming~5K0.94×
17New Hampshire~10K0.88×
18New Mexico~10K0.85×
19Washington, District of Columbia~9K0.85×
20South Dakota~7K0.83×
21Tennessee~60K0.82×
22Wisconsin~40K0.81×
23Maine~10K0.81×
24Illinois~90K0.80×
25Connecticut~30K0.80×
26New York~200K0.79×
27Pennsylvania~90K0.79×
28Missouri~40K0.77×
29Michigan~70K0.75×
30Iowa~20K0.74×
31Kansas~20K0.70×
32New Jersey~60K0.69×
33Nebraska~10K0.67×
34Ohio~70K0.63×
35Virginia~50K0.60×
36Arkansas~20K0.60×
37North Carolina~60K0.58×
38Maryland~30K0.57×
39Florida~100K0.55×
40Indiana~30K0.55×
41Delaware~5K0.55×
42Kentucky~20K0.54×
43Texas~200K0.53×
44Alabama~20K0.51×
45Mississippi~10K0.51×
46West Virginia~8K0.51×
47Louisiana~20K0.48×
48South Carolina~20K0.45×
49Oklahoma~20K0.45×
50Georgia~40K0.40×
Fig. 06

Affinity by region

Affinity by region — San Jose Sharks, United States
0.40×1.00×6.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Jose Sharks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Jose Sharks audience
#·InterestCategoryAffinity×
01Toronto Maple LeafsSports99.21×
02Connor McDavidSports96.71×
03Evgeni MalkinSports94.37×
04ccm hockeySports68.65×
05Calgary FlamesSports64.71×
06Buffalo SabresSports50.64×
07Macklin CelebriniSports34.75×
08Winnipeg JetsSports28.91×
09Washington CapitalsSports25.67×
10Ottawa SenatorsSports24.57×
11Florida PanthersSports22.84×
12Montreal CanadiensSports22.69×
13Hurricanes (rugby union)Sports20.00×
14Stanley Cup playoffsSports18.40×
15USA HockeySports15.38×
16Colorado AvalancheSports14.64×
17NHL (video game series)Games14.26×
18Dallas StarsSports14.12×
19M&T BankBusiness & Career13.98×
20San Francisco GiantsSports11.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Jose Sharks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Jose Sharks audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
Sports ActivityPOWER1.17×
PatriotismCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Jose Sharks audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Need for SecurityCONSERVATISM0.75×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Jose Sharks have in United States?

San Jose Sharks has an estimated audience of 3,746,632 people in United States, concentrated in California and Texas.

02

What is the gender split and age of San Jose Sharks fans?

31.8% of San Jose Sharks fans are female, 68.2% are male, with an average age of 38.6 years.

03

Which brands do San Jose Sharks fans like most?

San Jose Sharks fans show strongest brand affinity for Toronto Maple Leafs (99.21×), Buffalo Sabres (50.64×), and Connor McDavid (96.71×) over the country average.

04

Where do San Jose Sharks fans live in United States?

San Jose Sharks fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do San Jose Sharks fans also like?

Beyond San Jose Sharks itself, the audience over-indexes on Buffalo Sabres (50.64×), Connor McDavid (96.71×), Calgary Flames (64.71×), and Evgeni Malkin (94.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

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See San Jose Sharks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Jose Sharks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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