San Jose Sharks Audience in United States

San Jose Sharks logo

San Jose Sharks has an estimated audience of 3,457,177 people in United States. 31.8% are female, 68.2% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Toronto Maple Leafs, Connor McDavid, Buffalo Sabres, Will Smith, Calgary Flames.

The average San Jose Sharks fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Toronto Maple Leafs, Connor McDavid, Buffalo Sabres, with strongest over-indexing on Toronto Maple Leafs (99.21× the country average). Demographically, the San Jose Sharks audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of San Jose Sharks fans

Demographic split for San Jose Sharks audience in United States
MetricValue
Female31.8%
Male68.2%
Average age38.6
Estimated audience size3,457,177

Audience persona

The typical San Jose Sharks fan in United States is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Toronto Maple Leafs.

Top regions in United States

Top regions ranked by reach for San Jose Sharks in United States
RegionReachAffinity
California2,592,8837.61×
Texas168,6750.57×
New York163,5270.85×
Florida142,2910.61×
Nevada127,0753.8×
Illinois99,2970.86×
Pennsylvania91,9150.79×
Washington91,8171.32×
Massachusetts87,6641.29×
Oregon79,7192.01×
Michigan72,5170.8×
Arizona72,2381.02×
Colorado71,2601.31×
Ohio67,3910.63×
North Carolina63,7100.61×
New Jersey62,2430.71×
Tennessee52,4280.76×
Virginia51,9620.62×
Utah42,9301.39×
Missouri41,9400.75×
Minnesota40,8420.82×
Wisconsin40,1910.77×
Georgia39,0810.37×
Maryland32,8460.55×
Indiana32,2790.51×
Idaho28,8941.67×
Connecticut26,5770.77×
Louisiana23,0190.52×
Kentucky20,1930.47×
Hawaii20,0101.35×
South Carolina19,5450.38×
Iowa19,1300.67×
Alabama18,9770.39×
Kansas17,9100.66×
New Mexico17,3541×
Arkansas15,2630.54×
Oklahoma14,7410.38×
Mississippi12,7410.45×
Montana12,1691.27×
New Hampshire11,9200.88×
Rhode Island11,5251.05×
Alaska9,9131.34×
Maine9,3350.75×
Washington, District of Columbia9,2100.89×
Nebraska8,6870.5×
North Dakota6,3810.9×
West Virginia5,6490.35×
South Dakota4,9570.62×
Delaware4,7820.5×
Wyoming4,1250.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Jose Sharks audience
BrandAffinityCategory
Toronto Maple Leafs99.21×Sports
Connor McDavid96.71×Sports
Buffalo Sabres50.64×Sports
Will Smith34.75×Sports
Calgary Flames64.71×Sports
Florida Panthers22.84×Sports
Evgeni Malkin94.37×Sports
Washington Capitals25.67×Sports
Macklin Celebrini34.75×Sports
ccm hockey68.65×Sports
Winnipeg Jets28.91×Sports
M&T Bank13.98×Business & Career
Dallas Stars14.12×Sports
Stanley Cup playoffs18.4×Sports
Hurricanes (rugby union)20×Sports
San Francisco Giants11.95×Sports
Colorado Avalanche14.64×Sports
USA Hockey15.38×Sports
NHL (video game series)14.26×Games
Ottawa Senators24.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Jose Sharks audience
TraitClusterScore
Risk AppetiteTHRILL2.15
Luxury OrientationPREMIUM1.82
Early Adopter MentalityPOWER1.76
ExtroversionTHRILL1.23
Sports ActivityPOWER1.2
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for San Jose Sharks
CountryShare
United States61.0%
Canada22.3%
Germany1.8%

See San Jose Sharks audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does San Jose Sharks have in United States?

San Jose Sharks has an estimated audience of 3,457,177 people in United States, concentrated in California and Texas.

What is the gender split and age of San Jose Sharks fans?

31.8% of San Jose Sharks fans are female, 68.2% are male, with an average age of 38.6 years.

Which brands do San Jose Sharks fans like most?

San Jose Sharks fans show strongest brand affinity for Toronto Maple Leafs (99.21×), Connor McDavid (96.71×), and Buffalo Sabres (50.64×) over the country average.

Where do San Jose Sharks fans live in United States?

San Jose Sharks fans in United States are most concentrated in California (reach 2,592,883), Texas (reach 168,675), and New York (reach 163,527). These three regions account for the largest share of the active audience.

What other brands do San Jose Sharks fans also like?

Beyond San Jose Sharks itself, the audience over-indexes on Connor McDavid (96.71×), Buffalo Sabres (50.64×), Will Smith (34.75×), and Calgary Flames (64.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Jose Sharks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.