San Francisco Giants Audience in United States

San Francisco Giants logo

San Francisco Giants has an estimated audience of 8,449,101 people in United States. 36.4% are female, 63.6% are male, average age 37.3. Top regions: California, New York, Texas. Top brand affinities: Casey, Animal Liberation Orchestra, Burt Ward, San Jose Sharks, Buster Posey.

The average San Francisco Giants fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Casey, Animal Liberation Orchestra, Burt Ward, with strongest over-indexing on Casey (5.08× the country average). Demographically, the San Francisco Giants audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of San Francisco Giants fans

Demographic split for San Francisco Giants audience in United States
MetricValue
Female36.4%
Male63.6%
Average age37.3
Estimated audience size8,449,101

Audience persona

The typical San Francisco Giants fan in United States is more male, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for San Francisco Giants in United States
RegionReachAffinity
California6,336,8266.83×
New York400,7270.85×
Texas388,0660.53×
Arizona363,9962.11×
Nevada328,7884.02×
Florida315,2840.55×
Oregon262,8192.71×
Illinois218,5920.78×
Pennsylvania207,1000.73×
New Jersey189,4210.88×
Washington170,1261×
Ohio168,7230.65×
Massachusetts155,7500.94×
Wisconsin135,6931.07×
North Carolina129,9010.51×
Georgia125,5430.48×
Michigan120,8190.55×
Tennessee116,8350.69×
Colorado107,0560.8×
Virginia101,2590.49×
Indiana96,8400.63×
Idaho91,2352.15×
Hawaii88,8062.45×
Utah80,6111.07×
Missouri78,9530.58×
Connecticut67,1640.79×
Maryland63,9160.44×
Alabama63,5310.54×
Iowa63,3050.91×
Kentucky61,0090.58×
South Carolina60,5730.48×
Louisiana51,7640.48×
New Mexico50,1331.18×
Minnesota46,2280.38×
Kansas44,2330.66×
Oklahoma41,5480.44×
Montana36,5891.56×
Mississippi34,0570.49×
Arkansas31,1760.45×
Nebraska25,2520.6×
Maine25,0140.83×
New Hampshire22,1090.66×
Rhode Island21,8700.81×
West Virginia15,3480.39×
Alaska14,7820.82×
Delaware14,0600.6×
Washington, District of Columbia12,7650.5×
South Dakota11,6980.6×
Wyoming10,1880.81×
Vermont8,5060.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Francisco Giants audience
BrandAffinityCategory
Casey5.08×Music & Radio
Animal Liberation Orchestra4.13×Music & Radio
Burt Ward34.17×Movies & TV
San Jose Sharks12.37×Sports
Buster Posey29.29×Sports
Rock music1.73×Music & Radio
Los Angeles Chargers8.65×Sports
Draft horse14×Pets & Animals
Andrew McCutchen17.14×Sports
Gentle Giants Draft Horse Rescue46.22×Pets & Animals
Hiroshima Toyo Carp27.78×Sports
Sleep Token6.1×Music & Radio
Friends1.52×Movies & TV
Philadelphia Phillies4.8×Sports
New York Giants3.76×Sports
Mike Tomlin6.61×Sports
Texas A&M Aggies baseball16.76×Sports
Barry Bonds10.74×Sports
Mississippi State Bulldogs baseball16.07×Sports
New York Mets3.92×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Francisco Giants audience
TraitClusterScore
Early Adopter MentalityPOWER1.45
Risk AppetiteTHRILL1.25
Sports ActivityPOWER1.2
TraditionCONSERVATISM1.17
Community OrientationOPEN1.14
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for San Francisco Giants
CountryShare
United States73.1%
Japan8.1%
Canada2.4%

See San Francisco Giants audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does San Francisco Giants have in United States?

San Francisco Giants has an estimated audience of 8,449,101 people in United States, concentrated in California and New York.

What is the gender split and age of San Francisco Giants fans?

36.4% of San Francisco Giants fans are female, 63.6% are male, with an average age of 37.3 years.

Which brands do San Francisco Giants fans like most?

San Francisco Giants fans show strongest brand affinity for Casey (5.08×), Animal Liberation Orchestra (4.13×), and Burt Ward (34.17×) over the country average.

Where do San Francisco Giants fans live in United States?

San Francisco Giants fans in United States are most concentrated in California (reach 6,336,826), New York (reach 400,727), and Texas (reach 388,066). These three regions account for the largest share of the active audience.

What other brands do San Francisco Giants fans also like?

Beyond San Francisco Giants itself, the audience over-indexes on Animal Liberation Orchestra (4.13×), Burt Ward (34.17×), San Jose Sharks (12.37×), and Buster Posey (29.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.