Rascasse Audience Intelligence

San Francisco Giants Audience in United States

A data profile of the people who buy, follow and care about San Francisco Giants in United States — modelled from more than twelve digital signal sources. San Francisco Giants has an estimated audience of 7,823,466 people in United States.

#26among Baseball in United States#96among Team in United States#368in Sports

The average San Francisco Giants fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Casey, Animal Liberation Orchestra, Burt Ward, with strongest over-indexing on Casey (5.08× the country average).

Demographically, the San Francisco Giants audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Francisco Giants fan in United States is more male, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for Casey.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Francisco Giants profile in United States.

Audience size
7.8M
in United States
Gender
36.4%♀
63.6% male
Age
37.3
average years
Country rank
#4531
Team in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Francisco Giants fans

36.4% are female, 63.6% are male, average age 37.3.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for San Francisco Giants audience in United States
MetricValue
Female36.4%
Male63.6%
Average age37.3
Estimated audience size7,823,466
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the San Francisco Giants audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

70.7%

of the worldwide San Francisco Giants audience comes from United States.

Worldwide audience distribution share by country for San Francisco Giants
CountryShare
United States70.7%
Japan8.5%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Francisco Giants audience in United States is strongest.

Fig. 05

Top regions by affinity

San Francisco Giants fans by region: top regions in United States
#RegionReachAffinity×
01California~5.5M5.92×
02Nevada~300K3.77×
03Oregon~200K2.48×
04Hawaii~80K2.32×
05Idaho~90K2.16×
06Arizona~300K1.84×
07Montana~40K1.53×
08Wisconsin~100K1.17×
09New Mexico~50K1.17×
10Tennessee~200K1.10×
11Utah~80K1.06×
12Wyoming~10K0.96×
13Washington~200K0.93×
14Alaska~20K0.92×
15New Jersey~200K0.91×
16Colorado~100K0.87×
17Maine~30K0.86×
18Pennsylvania~200K0.83×
19Rhode Island~20K0.83×
20Massachusetts~100K0.82×
21Connecticut~70K0.82×
22Iowa~60K0.82×
23New York~400K0.80×
24Kansas~50K0.79×
25Illinois~200K0.78×
26Delaware~20K0.73×
27Indiana~100K0.68×
28Ohio~200K0.66×
29Nebraska~30K0.65×
30South Dakota~10K0.65×
31Vermont~10K0.65×
32Kentucky~70K0.64×
33Mississippi~40K0.64×
34Missouri~90K0.63×
35Alabama~70K0.62×
36New Hampshire~20K0.62×
37Florida~400K0.61×
38Maryland~80K0.55×
39Arkansas~40K0.55×
40Washington, District of Columbia~10K0.55×
41South Carolina~70K0.54×
42Louisiana~60K0.54×
43Georgia~100K0.53×
44Virginia~100K0.53×
45North Carolina~100K0.52×
46Texas~400K0.50×
47Michigan~100K0.48×
48Oklahoma~50K0.48×
49West Virginia~20K0.48×
50Minnesota~50K0.40×
Fig. 06

Affinity by region

Affinity by region — San Francisco Giants, United States
0.40×1.00×5.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Francisco Giants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Francisco Giants audience
#·InterestCategoryAffinity×
01Gentle Giants Draft Horse RescuePets & Animals46.22×
02Burt WardMovies & TV34.17×
03Buster PoseySports29.29×
04Hiroshima Toyo CarpSports27.78×
05Hunter PenceSports27.37×
06Andrew McCutchenSports17.14×
07Texas A&M Aggies baseballSports16.76×
08Mississippi State Bulldogs baseballSports16.07×
09Draft horsePets & Animals14.00×
10San Jose SharksSports12.37×
11Barry BondsSports10.74×
12Los Angeles ChargersSports8.65×
13Mike TomlinSports6.61×
14CaseyMusic & Radio5.08×
15Philadelphia PhilliesSports4.80×
16Animal Liberation OrchestraMusic & Radio4.13×
17New York GiantsSports3.76×
18Lindsey GrahamPolitics & Society1.89×
19Rock musicMusic & Radio1.73×
20Mitch McConnellPolitics & Society1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Francisco Giants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Francisco Giants audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
PatriotismCONSERVATISM1.26×
Pet OwnershipJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Francisco Giants audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
SustainabilityBALANCE0.91×
IndulgenceJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Francisco Giants have in United States?

San Francisco Giants has an estimated audience of 7,823,466 people in United States, concentrated in California and New York.

02

What is the gender split and age of San Francisco Giants fans?

36.4% of San Francisco Giants fans are female, 63.6% are male, with an average age of 37.3 years.

03

Which brands do San Francisco Giants fans like most?

San Francisco Giants fans show strongest brand affinity for Casey (5.08×), Animal Liberation Orchestra (4.13×), and Burt Ward (34.17×) over the country average.

04

Where do San Francisco Giants fans live in United States?

San Francisco Giants fans in United States are most concentrated in California (reach ~5.5M), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do San Francisco Giants fans also like?

Beyond San Francisco Giants itself, the audience over-indexes on Animal Liberation Orchestra (4.13×), Burt Ward (34.17×), San Jose Sharks (12.37×), and Buster Posey (29.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in United States

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See San Francisco Giants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco Giants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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