Philadelphia Flyers Audience in United States

Philadelphia Flyers logo

Philadelphia Flyers has an estimated audience of 3,181,093 people in United States. 33.6% are female, 66.4% are male, average age 36.6. Top regions: Pennsylvania, New Jersey, Florida. Top brand affinities: Philadelphia Phillies, Wawa Inc., Let's Go Flyers !, Philadelphia (magazine), Connor McDavid.

The average Philadelphia Flyers fan in United States is 36.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, Florida. Top brand affinities include Philadelphia Phillies, Wawa Inc., Let's Go Flyers !, with strongest over-indexing on Philadelphia Phillies (27.08× the country average). Demographically, the Philadelphia Flyers audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Philadelphia Flyers fans

Demographic split for Philadelphia Flyers audience in United States
MetricValue
Female33.6%
Male66.4%
Average age36.6
Estimated audience size3,181,093

Audience persona

The typical Philadelphia Flyers fan in United States is more male, around 36.6 years old, with strong Tradition tendencies and a notable affinity for Philadelphia Phillies.

Top regions in United States

Top regions ranked by reach for Philadelphia Flyers in United States
RegionReachAffinity
Pennsylvania1,125,57210.51×
New Jersey394,0624.87×
Florida198,7310.92×
New York184,4461.04×
Michigan109,4671.32×
California91,8840.26×
Maryland78,2861.43×
Virginia75,0800.97×
North Carolina73,0210.76×
Texas68,5390.25×
Delaware68,2737.78×
Ohio62,6000.64×
Massachusetts44,6290.71×
Illinois43,2970.41×
South Carolina40,4770.85×
Georgia37,1360.38×
Arizona34,1090.53×
Tennessee32,3620.51×
Connecticut30,2260.95×
Colorado26,3840.53×
Washington22,9750.36×
Minnesota22,3930.49×
Indiana21,7320.37×
Alabama21,5270.48×
Nevada20,5390.67×
Missouri16,5410.32×
Wisconsin14,0600.29×
Iowa12,9450.49×
Oregon10,8960.3×
Kentucky10,8060.27×
West Virginia10,5920.72×
Mississippi10,5060.4×
Louisiana10,4290.25×
Utah10,3440.36×
Washington, District of Columbia9,5030.99×
New Hampshire9,2860.74×
Idaho9,0080.56×
Vermont8,0971.45×
Maine8,0210.7×
Montana7,0180.8×
Oklahoma6,7430.19×
Hawaii6,4920.47×
Rhode Island6,3720.63×
Kansas5,8780.23×
Arkansas5,3890.21×
New Mexico5,2240.33×
Nebraska4,5060.28×
North Dakota3,5350.54×
South Dakota3,2220.44×
Alaska2,9230.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia Flyers audience
BrandAffinityCategory
Philadelphia Phillies27.08×Sports
Wawa Inc.12.4×Shopping
Let's Go Flyers !114.58×
Philadelphia (magazine)23.36×News
Connor McDavid34.24×Sports
Calgary Flames29.17×Sports
Philadelphia Eagles6.03×Sports
Chase Utley52.08×Sports
NHL (video game series)12.12×Games
USA Hockey12.15×Sports
Stanley Cup playoffs12.41×Sports
Florida Panthers10.29×Sports
The Philadelphia Inquirer23.02×News
Ice hockey4.31×Sports
Philadelphia County, Pennsylvania23.7×Travel & Leisure
Zach Ertz21.03×Sports
Bryce Harper11.75×Sports
Bernie Parent35.2×Sports
Dallas Stars8.13×Sports
Winnipeg Jets14.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia Flyers audience
TraitClusterScore
TraditionCONSERVATISM1.27
Risk AppetiteTHRILL1.26
PatriotismCONSERVATISM1.18
Sports ActivityPOWER1.14
ExtroversionTHRILL1.07
Early Adopter MentalityPOWER1.07

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia Flyers
CountryShare
United States65.0%
Canada17.1%
United Kingdom2.0%

See Philadelphia Flyers audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Philadelphia Flyers have in United States?

Philadelphia Flyers has an estimated audience of 3,181,093 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Philadelphia Flyers fans?

33.6% of Philadelphia Flyers fans are female, 66.4% are male, with an average age of 36.6 years.

Which brands do Philadelphia Flyers fans like most?

Philadelphia Flyers fans show strongest brand affinity for Philadelphia Phillies (27.08×), Wawa Inc. (12.4×), and Let's Go Flyers ! (114.58×) over the country average.

Where do Philadelphia Flyers fans live in United States?

Philadelphia Flyers fans in United States are most concentrated in Pennsylvania (reach 1,125,572), New Jersey (reach 394,062), and Florida (reach 198,731). These three regions account for the largest share of the active audience.

What other brands do Philadelphia Flyers fans also like?

Beyond Philadelphia Flyers itself, the audience over-indexes on Wawa Inc. (12.4×), Let's Go Flyers ! (114.58×), Philadelphia (magazine) (23.36×), and Connor McDavid (34.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Flyers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.