Rascasse Audience Intelligence

The Philadelphia Inquirer Audience in United States

A data profile of the people who buy, follow and care about The Philadelphia Inquirer in United States — modelled from more than twelve digital signal sources. The Philadelphia Inquirer has an estimated audience of 1,027,827 people in United States.

#59among Newspaper in United States#714among Website / Newspaper / Magazine in United States#164in News

The average The Philadelphia Inquirer fan in United States is 44.2 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, California.

Top brand affinities include Philadelphia Phillies, Philadelphia Flyers, FedEx, with strongest over-indexing on Philadelphia Phillies (22.51× the country average).

Demographically, the The Philadelphia Inquirer audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Philadelphia Inquirer fan in United States is balanced, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Philadelphia Phillies.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Philadelphia Inquirer profile in United States.

Audience size
1M
in United States
Gender
49.5%♀
50.5% male
Age
44.2
average years
Country rank
#23244
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Philadelphia Inquirer

49.5% are female, 50.5% are male, average age 44.2.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for The Philadelphia Inquirer audience in United States
MetricValue
Female49.5%
Male50.5%
Average age44.2
Estimated audience size1,027,827
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the The Philadelphia Inquirer audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4927%
50+30%
Fig. 04

Worldwide distribution

98.3%

of the worldwide The Philadelphia Inquirer audience comes from United States.

Worldwide audience distribution share by country for The Philadelphia Inquirer
CountryShare
United States98.3%
China0.7%
India0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Philadelphia Inquirer audience in United States is strongest.

Fig. 05

Top regions by affinity

The Philadelphia Inquirer fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K18.01×
02Delaware~10K4.82×
03New Jersey~100K3.89×
04Washington, District of Columbia~6K1.84×
05Maine~4K1.07×
06Vermont~2K1.02×
07Alaska~2K0.99×
08Rhode Island~3K0.98×
09North Dakota~2K0.98×
10South Dakota~2K0.96×
11Montana~3K0.93×
12West Virginia~4K0.90×
13Hawaii~4K0.89×
14New Hampshire~4K0.89×
15Idaho~5K0.88×
16Maryland~20K0.87×
17Mississippi~7K0.87×
18New Mexico~4K0.87×
19Nebraska~4K0.87×
20Arkansas~7K0.85×
21Iowa~7K0.84×
22Utah~8K0.83×
23Kansas~7K0.83×
24New York~50K0.82×
25Oklahoma~9K0.82×
26Alabama~10K0.81×
27Louisiana~10K0.81×
28Kentucky~10K0.81×
29Oregon~10K0.81×
30Nevada~8K0.81×
31Virginia~20K0.80×
32Connecticut~8K0.78×
33Missouri~10K0.76×
34Wisconsin~10K0.76×
35Colorado~10K0.74×
36South Carolina~10K0.74×
37Minnesota~10K0.74×
38Massachusetts~10K0.73×
39Indiana~10K0.73×
40Tennessee~10K0.71×
41Arizona~10K0.67×
42Washington~10K0.67×
43Florida~40K0.63×
44Michigan~20K0.63×
45North Carolina~20K0.62×
46Georgia~20K0.61×
47Ohio~20K0.60×
48Illinois~20K0.58×
49Texas~40K0.44×
50California~50K0.42×
Fig. 06

Affinity by region

Affinity by region — The Philadelphia Inquirer, United States
0.42×1.00×18.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Philadelphia Inquirer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Philadelphia Inquirer audience
#·InterestCategoryAffinity×
01Philadelphia FlyersSports23.02×
02Philadelphia PhilliesSports22.51×
03Philadelphia 76ersSports6.41×
04Sustainable energyHome & Garden6.18×
05QVCMovies & TV5.60×
06Renewable energyBusiness & Career5.05×
07Philadelphia EaglesSports5.00×
08FedExBusiness & Career4.97×
09Weather forecastingHome & Garden4.46×
10First class travelTravel & Leisure3.76×
11Mortgage loansBusiness & Career3.16×
12Vehicle insuranceCars & Mobility2.75×
13Discount storesShopping2.67×
14Trader Joe'sShopping2.42×
15McDonald'sFood & Beverages2.26×
16AirbnbTravel & Leisure2.19×
17Shopping mallsShopping2.16×
18TMZInternet & Social Media2.13×
19PinterestInternet & Social Media2.06×
20RedditInternet & Social Media1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Philadelphia Inquirer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Philadelphia Inquirer audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.73×
Quality AwarenessPREMIUM2.60×
Convenience OrientationPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Philadelphia Inquirer audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.64×
ExtroversionTHRILL0.66×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Philadelphia Inquirer have in United States?

The Philadelphia Inquirer has an estimated audience of 1,027,827 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of The Philadelphia Inquirer fans?

49.5% of The Philadelphia Inquirer fans are female, 50.5% are male, with an average age of 44.2 years.

03

Which brands do The Philadelphia Inquirer fans like most?

The Philadelphia Inquirer fans show strongest brand affinity for Philadelphia Phillies (22.51×), Philadelphia Flyers (23.02×), and FedEx (4.97×) over the country average.

04

Where do The Philadelphia Inquirer fans live in United States?

The Philadelphia Inquirer fans in United States are most concentrated in Pennsylvania (reach ~600K), New Jersey (reach ~100K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Philadelphia Inquirer fans also like?

Beyond The Philadelphia Inquirer itself, the audience over-indexes on Philadelphia Flyers (23.02×), FedEx (4.97×), Sustainable energy (6.18×), and Renewable energy (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Philadelphia Inquirer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Philadelphia Inquirer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →