The Philadelphia Inquirer Audience in United States

The Philadelphia Inquirer logo

The Philadelphia Inquirer has an estimated audience of 1,029,131 people in United States. 49.5% are female, 50.5% are male, average age 44.2. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Google Wallet, Alaska, Google Analytics, WGN-TV, Necktie.

The average The Philadelphia Inquirer fan in United States is 44.2 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Google Wallet, Alaska, Google Analytics, with strongest over-indexing on Google Wallet (18.31× the country average). Demographically, the The Philadelphia Inquirer audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Philadelphia Inquirer fans

Demographic split for The Philadelphia Inquirer audience in United States
MetricValue
Female49.5%
Male50.5%
Average age44.2
Estimated audience size1,029,131

Audience persona

The typical The Philadelphia Inquirer fan in United States is balanced, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for The Philadelphia Inquirer in United States
RegionReachAffinity
Pennsylvania497,18614.35×
New Jersey116,2434.44×
New York55,2510.96×
Florida46,1390.66×
California42,9220.38×
Texas28,6490.32×
Virginia20,9870.84×
Maryland16,7370.95×
North Carolina13,9400.45×
Illinois12,9880.38×
Georgia12,6010.4×
Massachusetts12,3100.61×
Delaware11,7074.12×
Ohio9,4900.3×
Colorado9,4370.58×
Michigan8,3970.31×
Oregon8,1110.69×
Washington, District of Columbia7,7142.49×
Washington7,6610.37×
Arizona7,3730.35×
Tennessee7,0620.34×
South Carolina6,4270.42×
Kentucky5,7440.45×
Maine5,3891.46×
Missouri5,1460.31×
Connecticut5,1290.5×
Indiana5,1240.27×
Wisconsin4,3500.28×
Louisiana3,9820.3×
Oklahoma3,8910.34×
Minnesota3,8870.26×
Rhode Island3,5951.1×
Alabama3,0890.21×
Mississippi2,9860.35×
Arkansas2,8730.34×
Utah2,7410.3×
West Virginia2,6700.56×
Kansas2,6560.33×
Nevada2,6290.26×
Iowa2,5210.3×
Alaska2,4601.12×
New Mexico2,3080.45×
Idaho2,2760.44×
Hawaii2,1740.49×
Montana2,1440.75×
South Dakota2,1160.89×
North Dakota2,0610.97×
New Hampshire2,0310.5×
Wyoming1,9941.31×
Nebraska1,9890.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Philadelphia Inquirer audience
BrandAffinityCategory
Google Wallet18.31×Technology & Electronics
Alaska1.7×Travel & Leisure
Google Analytics2.05×Internet & Social Media
WGN-TV2.05×Movies & TV
Necktie1.76×Fashion & Accessoires
Business English1.85×Business & Career
Atkins diet1.68×Health
Enfamil1.95×Kids & Family
Graham Greene (actor)1.66×
henry louis gates jr7.7×Movies & TV
Colorado River1.67×Travel & Leisure
Consequence (rapper)1.51×Music & Radio
Al Ahly SC1.91×Sports
Brookside3.08×Movies & TV
Mariel Hemingway1.7×Fashion & Accessoires
Golden Gate5.47×Games
Celtic punk1.7×Music & Radio
Ironmongery1.58×Home & Garden
Rajasthan2.09×Travel & Leisure
Otto Graham2.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Philadelphia Inquirer audience
TraitClusterScore
IndulgenceJOY1.64
Quality AwarenessPREMIUM1.4
Early Adopter MentalityPOWER1.34
Design AffinityPREMIUM1.33
SustainabilityBALANCE1.32
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for The Philadelphia Inquirer
CountryShare
United States98.3%
China0.7%
India0.1%

See The Philadelphia Inquirer audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Philadelphia Inquirer have in United States?

The Philadelphia Inquirer has an estimated audience of 1,029,131 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of The Philadelphia Inquirer fans?

49.5% of The Philadelphia Inquirer fans are female, 50.5% are male, with an average age of 44.2 years.

Which brands do The Philadelphia Inquirer fans like most?

The Philadelphia Inquirer fans show strongest brand affinity for Google Wallet (18.31×), Alaska (1.7×), and Google Analytics (2.05×) over the country average.

Where do The Philadelphia Inquirer fans live in United States?

The Philadelphia Inquirer fans in United States are most concentrated in Pennsylvania (reach 497,186), New Jersey (reach 116,243), and New York (reach 55,251). These three regions account for the largest share of the active audience.

What other brands do The Philadelphia Inquirer fans also like?

Beyond The Philadelphia Inquirer itself, the audience over-indexes on Alaska (1.7×), Google Analytics (2.05×), WGN-TV (2.05×), and Necktie (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Philadelphia Inquirer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.