Rascasse Audience Intelligence

TMZ Audience in United States

A data profile of the people who buy, follow and care about TMZ in United States — modelled from more than twelve digital signal sources. TMZ has an estimated audience of 48,815,002 people in United States.

#1among Humor website in United States#14among Website / Newspaper / Magazine in United States#17in Internet & Social Media

The average TMZ fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food, Outdoor recreation, Televisions, with strongest over-indexing on Food (1.55× the country average).

Demographically, the TMZ audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TMZ fan in United States is more female, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Food.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TMZ profile in United States.

Audience size
48.8M
in United States
Gender
66.0%♀
34.0% male
Age
38.9
average years
Country rank
#415
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TMZ

66.0% are female, 34.0% are male, average age 38.9.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for TMZ audience in United States
MetricValue
Female66.0%
Male34.0%
Average age38.9
Estimated audience size48,815,002
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the TMZ audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

79.8%

of the worldwide TMZ audience comes from United States.

Worldwide audience distribution share by country for TMZ
CountryShare
United States79.8%
Canada9.4%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TMZ audience in United States is strongest.

Fig. 05

Top regions by affinity

TMZ fans by region: top regions in United States
#RegionReachAffinity×
01California~8.5M1.61×
02Nevada~700K1.55×
03Arizona~1.5M1.42×
04Rhode Island~200K1.38×
05Maryland~1M1.26×
06Minnesota~900K1.25×
07Michigan~1.5M1.23×
08New Mexico~300K1.23×
09Connecticut~600K1.17×
10Illinois~2M1.15×
11Ohio~1.5M1.11×
12Massachusetts~1M1.10×
13Delaware~100K1.10×
14New Jersey~1.5M1.09×
15Colorado~800K1.09×
16Oregon~600K1.09×
17Pennsylvania~2M1.08×
18Tennessee~1M1.08×
19Missouri~900K1.08×
20Florida~3.5M1.07×
21Georgia~1.5M1.04×
22New Hampshire~200K1.04×
23Washington~1M1.03×
24North Carolina~1.5M1.02×
25Wisconsin~800K1.02×
26South Carolina~800K1.02×
27Virginia~1M1.00×
28Indiana~900K0.98×
29Oklahoma~500K0.98×
30Texas~4M0.95×
31New York~2.5M0.95×
32Iowa~400K0.94×
33Louisiana~600K0.93×
34Washington, District of Columbia~100K0.92×
35Kansas~300K0.90×
36Kentucky~500K0.88×
37Alabama~600K0.85×
38Mississippi~300K0.84×
39Nebraska~200K0.84×
40West Virginia~200K0.84×
41Hawaii~200K0.83×
42Maine~100K0.83×
43Idaho~200K0.82×
44Arkansas~300K0.81×
45North Dakota~70K0.73×
46South Dakota~80K0.71×
47Vermont~60K0.70×
48Montana~90K0.67×
49Utah~300K0.60×
50Alaska~60K0.54×
Fig. 06

Affinity by region

Affinity by region — TMZ, United States
0.54×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TMZ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TMZ audience
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio6.15×
02Rhianna (singer)Music & Radio5.08×
03Malcolm-Jamal WarnerMovies & TV3.67×
04E! NewsMovies & TV3.08×
05FriendshipKids & Family1.76×
06NBCMovies & TV1.74×
07TelevisionsTechnology & Electronics1.71×
08Hobby LobbyHome & Garden1.71×
09Hip hop musicMusic & Radio1.69×
10Dollar GeneralShopping1.69×
11Comedy moviesMovies & TV1.68×
12Pop musicMusic & Radio1.68×
13Rock musicMusic & Radio1.65×
14AdventureTravel & Leisure1.65×
15Popular musicMusic & Radio1.63×
16PhilosophyBusiness & Career1.60×
17FoodFood & Beverages1.55×
18BeveragesFood & Beverages1.53×
19Outdoor recreationSports1.52×
20Target CorporationShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TMZ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TMZ audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.33×
Convenience OrientationPREMIUM1.26×
Family OrientationCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TMZ audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Risk AppetiteTHRILL0.86×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TMZ have in United States?

TMZ has an estimated audience of 48,815,002 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TMZ fans?

66.0% of TMZ fans are female, 34.0% are male, with an average age of 38.9 years.

03

Which brands do TMZ fans like most?

TMZ fans show strongest brand affinity for Food (1.55×), Outdoor recreation (1.52×), and Televisions (1.71×) over the country average.

04

Where do TMZ fans live in United States?

TMZ fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~4M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do TMZ fans also like?

Beyond TMZ itself, the audience over-indexes on Outdoor recreation (1.52×), Televisions (1.71×), Comedy movies (1.68×), and Rock music (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Humor website audiences in United States

See TMZ audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TMZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →