TMZ Audience in United States

TMZ logo

TMZ has an estimated audience of 49,088,618 people in United States. 66.0% are female, 34.0% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Food, Outdoor recreation, Televisions, Comedy movies, Rock music.

The average TMZ fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food, Outdoor recreation, Televisions, with strongest over-indexing on Food (1.55× the country average). Demographically, the TMZ audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of TMZ fans

Demographic split for TMZ audience in United States
MetricValue
Female66.0%
Male34.0%
Average age38.9
Estimated audience size49,088,618

Audience persona

The typical TMZ fan in United States is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for TMZ in United States
RegionReachAffinity
California9,222,1781.71×
Texas4,258,8101.01×
Florida3,566,8961.07×
New York2,689,6920.98×
Illinois1,942,6811.19×
Pennsylvania1,846,7871.12×
Ohio1,648,0341.09×
Georgia1,641,3311.09×
Michigan1,613,7081.26×
North Carolina1,573,3681.07×
Arizona1,442,7201.44×
New Jersey1,417,9451.14×
Virginia1,231,5141.03×
Maryland1,085,7761.29×
Massachusetts1,084,2581.12×
Washington1,058,4201.07×
Tennessee1,056,7911.07×
Indiana911,6771.02×
Minnesota892,9961.27×
Missouri867,6251.1×
Colorado860,3651.11×
South Carolina766,0231.04×
Nevada750,4901.58×
Wisconsin745,7091.01×
Oregon626,6031.11×
Louisiana602,6980.95×
Alabama580,3630.85×
Connecticut560,7011.14×
Kentucky549,6110.89×
Oklahoma540,0000.99×
Iowa380,7160.94×
Kansas345,7770.89×
Arkansas329,6040.81×
Mississippi319,4850.79×
New Mexico300,4661.22×
Utah274,4860.62×
Rhode Island203,0081.3×
Nebraska198,9320.81×
Idaho189,2100.77×
New Hampshire186,6040.96×
Hawaii174,4020.83×
West Virginia170,2490.74×
Delaware143,4281.06×
Maine137,6750.78×
Washington, District of Columbia135,6880.92×
Montana85,1540.63×
South Dakota75,9160.67×
North Dakota71,4980.71×
Vermont56,4210.65×
Alaska53,3930.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TMZ audience
BrandAffinityCategory
Food1.55×Food & Beverages
Outdoor recreation1.52×Sports
Televisions1.71×Technology & Electronics
Comedy movies1.68×Movies & TV
Rock music1.65×Music & Radio
Beverages1.53×Food & Beverages
Rhianna (singer)5.08×Music & Radio
NBC1.74×Movies & TV
Hip hop music1.69×Music & Radio
Pop music1.68×Music & Radio
Malcolm-Jamal Warner3.67×Movies & TV
Friendship1.76×Kids & Family
Music of Nigeria6.15×Music & Radio
Philosophy1.6×Business & Career
Friends1.54×Movies & TV
Popular music1.63×Music & Radio
Adventure1.65×Travel & Leisure
Hobby Lobby1.71×Home & Garden
E! News3.08×Movies & TV
Dollar General1.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TMZ audience
TraitClusterScore
ExtroversionTHRILL1.49
IndulgenceJOY1.14
Early Adopter MentalityPOWER1.1
Convenience OrientationPREMIUM1.1
Social Media UsageJOY1.08
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for TMZ
CountryShare
United States80.3%
Canada9.3%
United Kingdom1.7%

See TMZ audiences in other countries

More Humor website audiences in United States

Frequently asked questions

How many fans does TMZ have in United States?

TMZ has an estimated audience of 49,088,618 people in United States, concentrated in California and Texas.

What is the gender split and age of TMZ fans?

66.0% of TMZ fans are female, 34.0% are male, with an average age of 38.9 years.

Which brands do TMZ fans like most?

TMZ fans show strongest brand affinity for Food (1.55×), Outdoor recreation (1.52×), and Televisions (1.71×) over the country average.

Where do TMZ fans live in United States?

TMZ fans in United States are most concentrated in California (reach 9,222,178), Texas (reach 4,258,810), and Florida (reach 3,566,896). These three regions account for the largest share of the active audience.

What other brands do TMZ fans also like?

Beyond TMZ itself, the audience over-indexes on Outdoor recreation (1.52×), Televisions (1.71×), Comedy movies (1.68×), and Rock music (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TMZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.