TMZ Audience in Germany
A data profile of the people who buy, follow and care about TMZ in Germany — modelled from more than twelve digital signal sources. TMZ has an estimated audience of 307,982 people in Germany.
The average TMZ fan in Germany is 31.3 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Health And Beauty, Harry Potter, Anthropologie, with strongest over-indexing on Health And Beauty (5.06× the country average).
Demographically, the TMZ audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical TMZ fan in Germany is more female, around 31.3 years old, with strong Design Affinity tendencies and a notable affinity for Health And Beauty.
At a glance
The key figures that characterise the TMZ profile in Germany.
Search interest · 12-month trend
Audience demographics of TMZ
60.8% are female, 39.2% are male, average age 31.3.
Gender split
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 31.3 |
| Estimated audience size | 307,982 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 7% |
Worldwide distribution
of the worldwide TMZ audience comes from Germany.
| Country | Share |
|---|---|
| United States | 79.8% |
| Canada | 9.4% |
| United Kingdom | 1.7% |
Geography
Where the TMZ audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.82× | |
| 02 | Rheinland-Pfalz | ~20K | 1.48× | |
| 03 | Bayern | ~70K | 1.36× | |
| 04 | Hessen | ~30K | 1.23× | |
| 05 | Hamburg | ~8K | 1.15× | |
| 06 | Baden-Württemberg | ~40K | 1.06× | |
| 07 | Nordrhein-Westfalen | ~70K | 1.00× | |
| 08 | Mecklenburg-Vorpommern | ~6K | 0.96× | |
| 09 | Schleswig-Holstein | ~10K | 0.94× | |
| 10 | Sachsen-Anhalt | ~7K | 0.88× | |
| 11 | Bremen | ~2K | 0.84× | |
| 12 | Brandenburg | ~7K | 0.78× | |
| 13 | Niedersachsen | ~20K | 0.77× | |
| 14 | Sachsen | ~10K | 0.68× | |
| 15 | Saarland | ~2K | 0.66× | |
| 16 | Thüringen | ~5K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the TMZ audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poshmark | Shopping | 19.01× | ||
| 02 | Banana Republic | Fashion & Accessoires | 9.80× | ||
| 03 | American Eagle Outfitters | Fashion & Accessoires | 9.54× | ||
| 04 | Free People | Fashion & Accessoires | 8.84× | ||
| 05 | Anthropologie | Shopping | 8.49× | ||
| 06 | BTS | Music & Radio | 6.58× | ||
| 07 | Diaper bag | Kids & Family | 5.25× | ||
| 08 | Health And Beauty | Beauty & Wellness | 5.06× | ||
| 09 | Baby powder | Kids & Family | 4.63× | ||
| 10 | Vegetable Gardening | Food & Beverages | 4.52× | ||
| 11 | Handmade Crafts | Kids & Family | 4.29× | ||
| 12 | Healthy food | Health | 3.41× | ||
| 13 | Infant clothing | Kids & Family | 2.96× | ||
| 14 | Etsy | Fashion & Accessoires | 2.59× | ||
| 15 | Health & wellness | Health | 2.12× | ||
| 16 | Aldi | Shopping | 2.11× | ||
| 17 | Harry Potter | Movies & TV | 1.94× | ||
| 18 | Deichmann | Shopping | 1.92× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.71× | ||
| 20 | Lidl | Shopping | 1.65× |
Personality of the TMZ audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Creativity | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.41× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Need for Security | CONSERVATISM | 0.45× |
Frequently asked questions
How many fans does TMZ have in Germany?
TMZ has an estimated audience of 307,982 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of TMZ fans?
60.8% of TMZ fans are female, 39.2% are male, with an average age of 31.3 years.
Which brands do TMZ fans like most?
TMZ fans show strongest brand affinity for Health And Beauty (5.06×), Harry Potter (1.94×), and Anthropologie (8.49×) over the country average.
Where do TMZ fans live in Germany?
TMZ fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do TMZ fans also like?
Beyond TMZ itself, the audience over-indexes on Harry Potter (1.94×), Anthropologie (8.49×), BTS (6.58×), and Diaper bag (5.25×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See TMZ audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for TMZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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