TMZ Audience in Germany
TMZ has an estimated audience of 221,492 people in Germany. 60.8% are female, 39.2% are male, average age 31.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Health And Beauty, Harry Potter, Anthropologie, Diaper bag, Aldi.
The average TMZ fan in Germany is 31.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Health And Beauty, Harry Potter, Anthropologie, with strongest over-indexing on Health And Beauty (5.06× the country average). Demographically, the TMZ audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website
Demographics of TMZ fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 31.3 |
| Estimated audience size | 221,492 |
Audience persona
The typical TMZ fan in Germany is more female, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Health And Beauty.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 71,180 | 1.46× |
| Nordrhein-Westfalen | 69,761 | 1.05× |
| Baden-Württemberg | 46,123 | 1.12× |
| Hessen | 28,984 | 1.26× |
| Berlin | 25,617 | 1.89× |
| Rheinland-Pfalz | 21,936 | 1.44× |
| Niedersachsen | 20,427 | 0.69× |
| Schleswig-Holstein | 9,741 | 0.9× |
| Sachsen | 8,662 | 0.58× |
| Hamburg | 7,935 | 1.16× |
| Brandenburg | 7,016 | 0.75× |
| Sachsen-Anhalt | 6,386 | 0.81× |
| Mecklenburg-Vorpommern | 5,524 | 0.95× |
| Thüringen | 4,087 | 0.53× |
| Saarland | 2,223 | 0.6× |
| Bremen | 2,090 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health And Beauty | 5.06× | Beauty & Wellness |
| Harry Potter | 1.94× | Movies & TV |
| Anthropologie | 8.49× | Shopping |
| Diaper bag | 5.25× | Kids & Family |
| Aldi | 2.11× | Shopping |
| Banana Republic | 9.8× | Fashion & Accessoires |
| Euphoria | 2.14× | Movies & TV |
| Handmade Crafts | 4.29× | Kids & Family |
| BTS | 6.58× | Music & Radio |
| American Eagle Outfitters | 9.54× | Fashion & Accessoires |
| Baby powder | 4.63× | Kids & Family |
| Healthy food | 3.41× | Health |
| Free People | 8.84× | Fashion & Accessoires |
| Cosmetics | 1.71× | Beauty & Wellness |
| Lidl | 1.65× | Shopping |
| Poshmark | 19.01× | Shopping |
| Etsy | 2.59× | Fashion & Accessoires |
| Deichmann | 1.92× | Shopping |
| Infant clothing | 2.96× | Kids & Family |
| Vegetable Gardening | 4.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.05 |
| Convenience Orientation | PREMIUM | 1.73 |
| Individualism | JOY | 1.62 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Social Media Usage | JOY | 1.4 |
| Quality Awareness | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.3% |
| Canada | 9.3% |
| United Kingdom | 1.7% |
See TMZ audiences in other countries
More Humor website audiences in Germany
- BUNTE.de (4,802,358)
- Der Postillon (2,924,170)
- 9GAG (1,244,670)
- Bored Panda (767,539)
- okcupid (338,548)
Frequently asked questions
How many fans does TMZ have in Germany?
TMZ has an estimated audience of 221,492 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of TMZ fans?
60.8% of TMZ fans are female, 39.2% are male, with an average age of 31.3 years.
Which brands do TMZ fans like most?
TMZ fans show strongest brand affinity for Health And Beauty (5.06×), Harry Potter (1.94×), and Anthropologie (8.49×) over the country average.
Where do TMZ fans live in Germany?
TMZ fans in Germany are most concentrated in Bayern (reach 71,180), Nordrhein-Westfalen (reach 69,761), and Baden-Württemberg (reach 46,123). These three regions account for the largest share of the active audience.
What other brands do TMZ fans also like?
Beyond TMZ itself, the audience over-indexes on Harry Potter (1.94×), Anthropologie (8.49×), Diaper bag (5.25×), and Aldi (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TMZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.