Der Postillon Audience in Germany
Der Postillon has an estimated audience of 2,924,169 people in Germany. 39.2% are female, 60.8% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sportschau, Transfermarkt, Der Tagesspiegel, ZDF, Christian Ulmen.
The average Der Postillon fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sportschau, Transfermarkt, Der Tagesspiegel, with strongest over-indexing on Sportschau (1.82× the country average). Demographically, the Der Postillon audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website
Demographics of Der Postillon fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 37.0 |
| Estimated audience size | 2,924,169 |
Audience persona
The typical Der Postillon fan in Germany is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Sportschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 811,144 | 1.27× |
| Bayern | 641,729 | 1.37× |
| Baden-Württemberg | 346,314 | 0.87× |
| Niedersachsen | 326,058 | 1.15× |
| Hessen | 300,603 | 1.35× |
| Rheinland-Pfalz | 156,375 | 1.07× |
| Sachsen | 150,692 | 1.05× |
| Berlin | 125,207 | 0.96× |
| Schleswig-Holstein | 97,631 | 0.93× |
| Hamburg | 75,982 | 1.15× |
| Thüringen | 72,824 | 0.98× |
| Brandenburg | 64,136 | 0.71× |
| Sachsen-Anhalt | 58,811 | 0.78× |
| Saarland | 36,027 | 1× |
| Mecklenburg-Vorpommern | 32,781 | 0.59× |
| Bremen | 19,889 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sportschau | 1.82× | Sports |
| Transfermarkt | 1.73× | Sports |
| Der Tagesspiegel | 2.23× | News |
| ZDF | 1.62× | Movies & TV |
| Christian Ulmen | 2.17× | Movies & TV |
| FOCUS Online | 1.56× | News |
| Lisa Eckhart | 2.71× | Movies & TV |
| Friends | 1.58× | Movies & TV |
| NachDenkSeiten | 3.84× | Politics & Society |
| Wirtz | 1.81× | Music & Radio |
| Collien Ulmen-Fernandes | 1.89× | Movies & TV |
| Markus Lanz | 1.72× | Movies & TV |
| Cover version | 1.77× | Music & Radio |
| Finch | 1.72× | Music & Radio |
| Dynamo Dresden | 1.57× | Sports |
| Sport Bild | 1.61× | Sports |
| Tichys Einblick | 2.16× | Politics & Society |
| Friedrich Merz | 1.71× | Politics & Society |
| Kicker | 1.8× | Sports |
| Mission: Impossible | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.45 |
| Pet Ownership | JOY | 1.28 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Community Orientation | OPEN | 1.2 |
| Tradition | CONSERVATISM | 1.17 |
| Mindfulness | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.0% |
| Austria | 3.8% |
| Switzerland | 2.7% |
See Der Postillon audiences in other countries
More Humor website audiences in Germany
- BUNTE.de (4,802,358)
- 9GAG (1,244,670)
- Bored Panda (767,539)
- okcupid (338,548)
- TMZ (302,995)
Frequently asked questions
How many fans does Der Postillon have in Germany?
Der Postillon has an estimated audience of 2,924,169 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Der Postillon fans?
39.2% of Der Postillon fans are female, 60.8% are male, with an average age of 37.0 years.
Which brands do Der Postillon fans like most?
Der Postillon fans show strongest brand affinity for Sportschau (1.82×), Transfermarkt (1.73×), and Der Tagesspiegel (2.23×) over the country average.
Where do Der Postillon fans live in Germany?
Der Postillon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 811,144), Bayern (reach 641,729), and Baden-Württemberg (reach 346,314). These three regions account for the largest share of the active audience.
What other brands do Der Postillon fans also like?
Beyond Der Postillon itself, the audience over-indexes on Transfermarkt (1.73×), Der Tagesspiegel (2.23×), ZDF (1.62×), and Christian Ulmen (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Der Postillon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.