Rascasse Audience Intelligence

Der Postillon Audience in Germany

A data profile of the people who buy, follow and care about Der Postillon in Germany — modelled from more than twelve digital signal sources. Der Postillon has an estimated audience of 2,932,705 people in Germany.

#2among Humor website in Germany#74among Website / Newspaper / Magazine in Germany#44in Internet & Social Media

The average Der Postillon fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sportschau, Der Tagesspiegel, ZDF, with strongest over-indexing on Sportschau (1.82× the country average).

Demographically, the Der Postillon audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Der Postillon fan in Germany is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Der Postillon profile in Germany.

Audience size
2.9M
in Germany
Gender
39.2%♀
60.8% male
Age
37.0
average years
Country rank
#2183
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Der Postillon

39.2% are female, 60.8% are male, average age 37.0.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for Der Postillon audience in Germany
MetricValue
Female39.2%
Male60.8%
Average age37.0
Estimated audience size2,932,705
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Der Postillon audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

90.0%

of the worldwide Der Postillon audience comes from Germany.

Worldwide audience distribution share by country for Der Postillon
CountryShare
Germany90.0%
Austria3.8%
Switzerland2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Der Postillon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Der Postillon fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~600K1.34×
02Hessen~300K1.30×
03Nordrhein-Westfalen~800K1.22×
04Niedersachsen~300K1.13×
05Hamburg~70K1.11×
06Baden-Württemberg~400K1.09×
07Rheinland-Pfalz~200K1.08×
08Sachsen~100K1.01×
09Saarland~40K0.99×
10Thüringen~70K0.97×
11Schleswig-Holstein~100K0.95×
12Berlin~100K0.92×
13Bremen~20K0.92×
14Sachsen-Anhalt~60K0.77×
15Brandenburg~70K0.74×
16Mecklenburg-Vorpommern~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Der Postillon, Germany
0.61×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Der Postillon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Der Postillon audience
#·InterestCategoryAffinity×
01APEXMusic & Radio4.41×
02NachDenkSeitenPolitics & Society3.84×
03Konstantin WeckerMusic & Radio3.08×
04Lisa EckhartMovies & TV2.71×
05Torsten SträterMovies & TV2.63×
06Mission: ImpossibleMovies & TV2.45×
07Der TagesspiegelNews2.23×
08Junge FreiheitNews2.18×
09Christian UlmenMovies & TV2.17×
10Tichys EinblickPolitics & Society2.16×
11Julia KlöcknerPolitics & Society2.04×
12Collien Ulmen-FernandesMovies & TV1.89×
13SportschauSports1.82×
14KickerSports1.80×
15Cover versionMusic & Radio1.77×
16TransfermarktSports1.73×
17Markus LanzMovies & TV1.72×
18ZDFMovies & TV1.62×
19Dynamo DresdenSports1.57×
20FOCUS OnlineNews1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Der Postillon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Der Postillon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.12×
Need for SecurityCONSERVATISM1.00×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Der Postillon audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.66×
Quality AwarenessPREMIUM0.71×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Der Postillon have in Germany?

Der Postillon has an estimated audience of 2,932,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Der Postillon fans?

39.2% of Der Postillon fans are female, 60.8% are male, with an average age of 37.0 years.

03

Which brands do Der Postillon fans like most?

Der Postillon fans show strongest brand affinity for Sportschau (1.82×), Der Tagesspiegel (2.23×), and ZDF (1.62×) over the country average.

04

Where do Der Postillon fans live in Germany?

Der Postillon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Der Postillon fans also like?

Beyond Der Postillon itself, the audience over-indexes on Der Tagesspiegel (2.23×), ZDF (1.62×), Transfermarkt (1.73×), and Christian Ulmen (2.17×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Der Postillon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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