Rascasse Audience Intelligence

okcupid Audience in Germany

A data profile of the people who buy, follow and care about okcupid in Germany — modelled from more than twelve digital signal sources. okcupid has an estimated audience of 341,037 people in Germany.

#5among Humor website in Germany#521among Website / Newspaper / Magazine in Germany#202in Internet & Social Media

The average okcupid fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Volkswagen ID.4, Volkswagen ID.3, Tinder, with strongest over-indexing on Volkswagen ID.4 (105.19× the country average).

Demographically, the okcupid audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical okcupid fan in Germany is balanced, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Volkswagen ID.4.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the okcupid profile in Germany.

Audience size
341K
in Germany
Gender
45.2%♀
54.8% male
Age
36.5
average years
Country rank
#15813
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of okcupid

45.2% are female, 54.8% are male, average age 36.5.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for okcupid audience in Germany
MetricValue
Female45.2%
Male54.8%
Average age36.5
Estimated audience size341,037
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the okcupid audience in Germany
Age bracketShare%
16-1923%
20-2924%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

7.5%

of the worldwide okcupid audience comes from Germany.

Worldwide audience distribution share by country for okcupid
CountryShare
United States30.2%
India7.9%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the okcupid audience in Germany is strongest.

Fig. 05

Top regions by affinity

okcupid fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K2.87×
02Sachsen~30K1.65×
03Bremen~5K1.62×
04Hamburg~10K1.41×
05Hessen~30K1.01×
06Brandenburg~10K0.91×
07Nordrhein-Westfalen~60K0.81×
08Niedersachsen~20K0.76×
09Baden-Württemberg~30K0.70×
10Mecklenburg-Vorpommern~4K0.70×
11Bayern~40K0.69×
12Schleswig-Holstein~8K0.68×
13Thüringen~6K0.68×
14Sachsen-Anhalt~6K0.67×
15Rheinland-Pfalz~9K0.54×
16Saarland~2K0.54×
Fig. 06

Affinity by region

Affinity by region — okcupid, Germany
0.54×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the okcupid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for okcupid audience
#·InterestCategoryAffinity×
01Volkswagen ID.3Cars & Mobility123.68×
02Volkswagen ID.4Cars & Mobility105.19×
03Sarah PaulsonMovies & TV20.00×
04DaikinHome & Garden20.00×
05Liam PayneMusic & Radio20.00×
068 Ball PoolSports16.24×
07Online bingoGames16.10×
08FlirtingKids & Family13.05×
09Chat roomInternet & Social Media12.89×
10Better Call SaulMovies & TV11.09×
11ALF (TV series)Movies & TV10.38×
12TinderInternet & Social Media9.57×
13LottolandGames8.73×
14Online dating serviceInternet & Social Media8.19×
15True DetectiveMovies & TV3.26×
16Singer-songwriterMusic & Radio3.15×
17HugendubelShopping2.27×
18Luxury goodsFashion & Accessoires2.05×
19RyanairTravel & Leisure1.98×
20WhatsAppInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the okcupid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by okcupid audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.56×
Early Adopter MentalityPOWER1.45×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by okcupid audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Quality AwarenessPREMIUM0.88×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does okcupid have in Germany?

okcupid has an estimated audience of 341,037 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of okcupid fans?

45.2% of okcupid fans are female, 54.8% are male, with an average age of 36.5 years.

03

Which brands do okcupid fans like most?

okcupid fans show strongest brand affinity for Volkswagen ID.4 (105.19×), Volkswagen ID.3 (123.68×), and Tinder (9.57×) over the country average.

04

Where do okcupid fans live in Germany?

okcupid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Berlin (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do okcupid fans also like?

Beyond okcupid itself, the audience over-indexes on Volkswagen ID.3 (123.68×), Tinder (9.57×), Lottoland (8.73×), and Flirting (13.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Humor website audiences in Germany

See okcupid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for okcupid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →