okcupid Audience in Germany
okcupid has an estimated audience of 338,548 people in Germany. 45.2% are female, 54.8% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Home construction, Dog breed, El Calafate, Progressive rock, Google Home.
The average okcupid fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Home construction, Dog breed, El Calafate, with strongest over-indexing on Home construction (1.59× the country average). Demographically, the okcupid audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website
Demographics of okcupid fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 36.5 |
| Estimated audience size | 338,548 |
Audience persona
The typical okcupid fan in Germany is balanced, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,472 | 0.8× |
| Berlin | 46,298 | 3.06× |
| Bayern | 36,758 | 0.68× |
| Baden-Württemberg | 32,431 | 0.7× |
| Sachsen | 27,984 | 1.69× |
| Niedersachsen | 25,983 | 0.79× |
| Hessen | 25,878 | 1× |
| Hamburg | 11,185 | 1.46× |
| Brandenburg | 9,627 | 0.92× |
| Rheinland-Pfalz | 8,656 | 0.51× |
| Schleswig-Holstein | 7,771 | 0.64× |
| Sachsen-Anhalt | 5,580 | 0.64× |
| Thüringen | 5,440 | 0.63× |
| Bremen | 4,246 | 1.47× |
| Mecklenburg-Vorpommern | 3,460 | 0.54× |
| Saarland | 2,090 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.59× | Home & Garden |
| Dog breed | 1.52× | Pets & Animals |
| El Calafate | 18.11× | Travel & Leisure |
| Progressive rock | 2.46× | Music & Radio |
| Google Home | 8.45× | Technology & Electronics |
| Loincloth | 4.21× | Fashion & Accessoires |
| Israel | 2.24× | Travel & Leisure |
| 3D printing | 2.35× | Technology & Electronics |
| Home Delivery | 2.99× | Food & Beverages |
| Recep Tayyip Erdoğan University | 8.21× | Business & Career |
| Irkutsk | 10.61× | Travel & Leisure |
| Škoda Kodiaq | 1.53× | Cars & Mobility |
| Johnny Mnemonic (film) | 12.66× | Movies & TV |
| Emil Nolde | 3.41× | Arts & Culture |
| Grinch | 1.58× | Movies & TV |
| Whataburger | 3.38× | Food & Beverages |
| Nazım Hikmet Ran | 7.17× | Literature |
| Graham Greene | 2.37× | Literature |
| The Fillmore | 20× | Music & Radio |
| Goop | 3.78× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Early Adopter Mentality | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.08 |
| Extroversion | THRILL | 1.08 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| India | 7.8% |
| Germany | 7.5% |
See okcupid audiences in other countries
More Humor website audiences in Germany
- BUNTE.de (4,802,358)
- Der Postillon (2,924,170)
- 9GAG (1,244,670)
- Bored Panda (767,539)
- TMZ (302,995)
Frequently asked questions
How many fans does okcupid have in Germany?
okcupid has an estimated audience of 338,548 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of okcupid fans?
45.2% of okcupid fans are female, 54.8% are male, with an average age of 36.5 years.
Which brands do okcupid fans like most?
okcupid fans show strongest brand affinity for Home construction (1.59×), Dog breed (1.52×), and El Calafate (18.11×) over the country average.
Where do okcupid fans live in Germany?
okcupid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,472), Berlin (reach 46,298), and Bayern (reach 36,758). These three regions account for the largest share of the active audience.
What other brands do okcupid fans also like?
Beyond okcupid itself, the audience over-indexes on Dog breed (1.52×), El Calafate (18.11×), Progressive rock (2.46×), and Google Home (8.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for okcupid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.