okcupid Audience in United States

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okcupid has an estimated audience of 1,421,514 people in United States. 42.4% are female, 57.6% are male, average age 31.2. Top regions: California, New York, Florida. Top brand affinities: Product design, Hebe, Pro-Ject, Historic site, Vocal harmony.

The average okcupid fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Product design, Hebe, Pro-Ject, with strongest over-indexing on Product design (2.84× the country average). Demographically, the okcupid audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Mindfulness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Humor website

Demographics of okcupid fans

Demographic split for okcupid audience in United States
MetricValue
Female42.4%
Male57.6%
Average age31.2
Estimated audience size1,421,514

Audience persona

The typical okcupid fan in United States is more male, around 31.2 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for okcupid in United States
RegionReachAffinity
California231,8651.48×
New York116,1221.46×
Florida97,1811.01×
Texas96,2660.79×
Pennsylvania64,5441.35×
Illinois55,6331.17×
New Jersey51,7691.43×
Massachusetts48,6891.74×
Ohio47,0501.07×
Washington44,7561.57×
Virginia41,5931.2×
North Carolina39,8890.93×
Michigan39,2341.06×
Georgia37,9490.87×
Arizona31,3231.08×
Tennessee29,7551.04×
Oregon27,5191.69×
Wisconsin26,6751.25×
Missouri26,0361.14×
Maryland23,9710.98×
Colorado23,8641.07×
Indiana23,8400.92×
Connecticut21,9721.54×
Oklahoma18,5201.17×
Minnesota18,3460.9×
Kentucky15,6710.88×
South Carolina14,3890.67×
Nevada12,8460.93×
Alabama11,9730.6×
Kansas11,4971.03×
Iowa10,6750.91×
Mississippi9,2480.79×
Louisiana8,9760.49×
New Hampshire8,8481.58×
Utah8,4450.66×
New Mexico7,2971.02×
Arkansas6,8470.58×
Idaho6,5200.91×
Nebraska6,4560.91×
West Virginia5,3500.81×
Maine5,1321.01×
Rhode Island5,1111.13×
Hawaii4,7460.78×
Washington, District of Columbia3,2580.76×
Delaware3,1620.81×
Vermont2,2820.91×
Montana2,0740.53×
South Dakota2,0710.63×
Wyoming1,7580.83×
North Dakota1,6860.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for okcupid audience
BrandAffinityCategory
Product design2.84×Business & Career
Hebe8.91×Home & Garden
Pro-Ject5.19×Music & Radio
Historic site4.35×Arts & Culture
Vocal harmony4.56×Music & Radio
Progressive rock2.02×Music & Radio
Grinch3.7×Movies & TV
Urban Outfitters1.61×Shopping
Hog Hunting2.83×Sports
Noodle (Gorillaz)2.9×Music & Radio
Goop4.3×Internet & Social Media
Governor of Michigan5.73×Politics & Society
Israel1.59×Travel & Leisure
Emperor Entertainment Group8.58×Business & Career
UK garage3.54×Music & Radio
Racing1.66×Cars & Mobility
Recep Tayyip Erdoğan University37.57×Business & Career
Jesse Plemons2.03×Movies & TV
Wok3.81×Food & Beverages
Kendra Scott1.71×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by okcupid audience
TraitClusterScore
MindfulnessBALANCE1.39
Need for SecurityCONSERVATISM1.2
PatriotismCONSERVATISM1.18
ExtroversionTHRILL1.05
Quality AwarenessPREMIUM1.05
Risk AppetiteTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for okcupid
CountryShare
United States31.4%
India7.8%
Germany7.5%

See okcupid audiences in other countries

More Humor website audiences in United States

Frequently asked questions

How many fans does okcupid have in United States?

okcupid has an estimated audience of 1,421,514 people in United States, concentrated in California and New York.

What is the gender split and age of okcupid fans?

42.4% of okcupid fans are female, 57.6% are male, with an average age of 31.2 years.

Which brands do okcupid fans like most?

okcupid fans show strongest brand affinity for Product design (2.84×), Hebe (8.91×), and Pro-Ject (5.19×) over the country average.

Where do okcupid fans live in United States?

okcupid fans in United States are most concentrated in California (reach 231,865), New York (reach 116,122), and Florida (reach 97,181). These three regions account for the largest share of the active audience.

What other brands do okcupid fans also like?

Beyond okcupid itself, the audience over-indexes on Hebe (8.91×), Pro-Ject (5.19×), Historic site (4.35×), and Vocal harmony (4.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for okcupid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.