Online dating service Audience in United States
Online dating service has an estimated audience of 6,032,886 people in United States. 46.7% are female, 53.3% are male, average age 40.9. Top brand affinities: PlentyofFish, Match.com, OkCupid, TikTok, Afrobeat.
Top brand affinities include PlentyofFish, Match.com, OkCupid, with strongest over-indexing on PlentyofFish (27.8× the country average). Demographically, the Online dating service audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity.
Category: Internet & Social Media · Type: Topic
Demographics of Online dating service fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 40.9 |
| Estimated audience size | 6,032,886 |
Audience persona
The typical Online dating service fan in United States is balanced, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for PlentyofFish.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PlentyofFish | 27.8× | Internet & Social Media |
| Match.com | 27.14× | Internet & Social Media |
| OkCupid | 21.82× | Internet & Social Media |
| TikTok | 2.71× | Internet & Social Media |
| Afrobeat | 5.38× | Music & Radio |
| Rhianna (singer) | 7.58× | Music & Radio |
| Music of Nigeria | 9.14× | Music & Radio |
| Food and drink | 1.61× | Food & Beverages |
| Stranger Things | 3.63× | Movies & TV |
| Beauty | 1.75× | Beauty & Wellness |
| Superman | 1.81× | Movies & TV |
| Serial (podcast) | 9.94× | Music & Radio |
| Music of Africa | 10.46× | Music & Radio |
| Euphoria | 1.68× | Movies & TV |
| Zoosk | 12.44× | Internet & Social Media |
| Inspirational Quotes | 8.28× | Business & Career |
| Hair tutorials | 8.02× | Beauty & Wellness |
| Matchmaking | 12× | Kids & Family |
| Google Flights | 3.16× | Travel & Leisure |
| Package tour | 7.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.52 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Mindfulness | BALANCE | 1.15 |
| Luxury Orientation | PREMIUM | 1.11 |
| Travelling | THRILL | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 6.3% |
| United Kingdom | 5.9% |
See Online dating service audiences in other countries
More Internet & Social Media audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Online dating service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.