A data profile of the people who buy, follow and care about Online dating service in United States — modelled from more than twelve digital signal sources. Online dating service has an estimated audience of 6,032,886 people in United States.
Online dating service has an estimated audience of 6,032,886 people in United States. 46.7% are female, 53.3% are male, average age 40.9. Top brand affinities: PlentyofFish, Match.com, OkCupid, TikTok, Afrobeat.
Top brand affinities include PlentyofFish, Match.com, OkCupid, with strongest over-indexing on PlentyofFish (27.8× the country average).
Demographically, the Online dating service audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Travelling.
The typical Online dating service fan in United States is balanced, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for PlentyofFish.
The key figures that characterise the Online dating service profile in United States.
46.7% are female, 53.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 40.9 |
| Estimated audience size | 6,032,886 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Online dating service audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 6.3% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Online dating service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PlentyofFish | Internet & Social Media | 27.80× | ||
| 02 | Match.com | Internet & Social Media | 27.14× | ||
| 03 | OkCupid | Internet & Social Media | 21.82× | ||
| 04 | Zoosk | Internet & Social Media | 12.44× | ||
| 05 | Matchmaking | Kids & Family | 12.00× | ||
| 06 | Music of Africa | Music & Radio | 10.46× | ||
| 07 | Serial (podcast) | Music & Radio | 9.94× | ||
| 08 | African popular music | Music & Radio | 9.15× | ||
| 09 | Music of Nigeria | Music & Radio | 9.14× | ||
| 10 | Inspirational Quotes | Business & Career | 8.28× | ||
| 11 | Hair tutorials | Beauty & Wellness | 8.02× | ||
| 12 | Package tour | Travel & Leisure | 7.64× | ||
| 13 | Rhianna (singer) | Music & Radio | 7.58× | ||
| 14 | Afrobeat | Music & Radio | 5.38× | ||
| 15 | Stranger Things | Movies & TV | 3.63× | ||
| 16 | Google Flights | Travel & Leisure | 3.16× | ||
| 17 | TikTok | Internet & Social Media | 2.71× | ||
| 18 | Superman | Movies & TV | 1.81× | ||
| 19 | Beauty | Beauty & Wellness | 1.75× | ||
| 20 | Food and drink | Food & Beverages | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.51× | |
| Travelling | THRILL | 1.40× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Sustainability | BALANCE | 0.81× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Online dating service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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