Online dating service Audience in United States
Online dating service has an estimated audience of 6,032,886 people in United States. 46.7% are female, 53.3% are male, average age 40.9. Top brand affinities: JDate, PlentyofFish, Match.com, Online dating service, EHarmony.
Top brand affinities include JDate, PlentyofFish, Match.com, with strongest over-indexing on JDate (29.07× the country average). Demographically, the Online dating service audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Internet & Social Media · Type: Topic
Demographics of Online dating service fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 40.9 |
| Estimated audience size | 6,032,886 |
Audience persona
The typical Online dating service fan in United States is balanced, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for JDate.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDate | 29.07× | Internet & Social Media |
| PlentyofFish | 27.8× | Internet & Social Media |
| Match.com | 27.14× | Internet & Social Media |
| Online dating service | 24.83× | Internet & Social Media |
| EHarmony | 22.76× | Internet & Social Media |
| OkCupid | 21.82× | Internet & Social Media |
| Dating agency | 21.25× | Kids & Family |
| Bumble | 20.53× | Internet & Social Media |
| Dating coach | 20.25× | Kids & Family |
| Family Equality Council | 18.13× | Politics & Society |
| Be2 | 17.17× | Internet & Social Media |
| Interracial Dating | 16.55× | Kids & Family |
| First date | 16.47× | Kids & Family |
| Speed dating | 14.86× | Kids & Family |
| Sufi poetry | 14.58× | Literature |
| okcupid | 13.84× | Internet & Social Media |
| Shawn Bu | 13.15× | Internet & Social Media |
| Diana zur Löwen | 13.15× | Internet & Social Media |
| Faye Montana | 13.15× | Movies & TV |
| Katja Krasavice | 13.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.6 |
| Need for Security | CONSERVATISM | 1.49 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Spirituality | BALANCE | 1.37 |
| Patriotism | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 6.3% |
| United Kingdom | 5.9% |
See Online dating service audiences in other countries
More Internet & Social Media audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Online dating service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.