Match.com Audience in United States

Match.com has an estimated audience of 1,357,800 people in United States. 43.6% are female, 56.4% are male, average age 38.7. Top regions: California, Florida, New York. Top brand affinities: Online dating service, Kia Sportage, Cacau Show, Disneyland Paris, Honda HR-V.

The average Match.com fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Online dating service, Kia Sportage, Cacau Show, with strongest over-indexing on Online dating service (19.61× the country average). Demographically, the Match.com audience skews more male with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

Demographics of Match.com fans

Demographic split for Match.com audience in United States
MetricValue
Female43.6%
Male56.4%
Average age38.7
Estimated audience size1,357,800

Audience persona

The typical Match.com fan in United States is more male, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Online dating service.

Top regions in United States

Top regions ranked by reach for Match.com in United States
RegionReachAffinity
California125,1890.84×
Florida117,1121.27×
New York91,5601.21×
Texas76,6330.66×
Pennsylvania65,0291.42×
New Jersey47,2321.37×
Ohio43,4631.04×
Massachusetts42,6331.59×
Illinois42,0100.93×
Michigan40,3921.14×
North Carolina38,6680.95×
Arizona35,4121.28×
Georgia34,7930.83×
Virginia26,3950.8×
Washington26,3930.97×
Wisconsin24,4461.2×
Minnesota22,4501.15×
Indiana22,2780.9×
Tennessee20,5730.76×
Maryland19,2130.82×
Colorado18,1720.85×
Connecticut18,1311.33×
South Carolina17,6820.87×
Missouri16,6850.76×
Louisiana16,3610.93×
Alabama15,7130.83×
Iowa14,8011.32×
Oregon12,5700.81×
Nevada11,0600.84×
Kentucky10,9390.64×
Oklahoma10,3540.69×
New Hampshire8,5831.6×
Kansas8,1810.76×
Mississippi7,9640.71×
Maine7,3951.52×
Utah6,9290.57×
Rhode Island6,7081.55×
Idaho6,6950.98×
Arkansas6,0460.54×
New Mexico5,9030.87×
North Dakota5,9002.12×
Nebraska5,6810.83×
Vermont5,3342.24×
West Virginia5,0480.8×
Hawaii3,8290.66×
Delaware3,7110.99×
Montana3,2020.85×
Alaska2,1740.75×
South Dakota1,8700.6×
Washington, District of Columbia1,8570.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Match.com audience
BrandAffinityCategory
Online dating service19.61×Internet & Social Media
Kia Sportage32×Cars & Mobility
Cacau Show180.33×Food & Beverages
Disneyland Paris14.47×Travel & Leisure
Honda HR-V21.33×Cars & Mobility
International education13.21×Business & Career
Pre-school playgroup23.84×Kids & Family
TikTok1.98×Internet & Social Media
Planet Fitness2.51×Sports
Jeep Grand Cherokee6.33×Cars & Mobility
Dancehalls4.07×Music & Radio
Hairbrush4.33×Beauty & Wellness
Online gambling7.44×Games
PSV Eindhoven20×Sports
Dermalogica10.77×Beauty & Wellness
Indeed.com2.19×Business & Career
Lace wig2.98×Beauty & Wellness
Long hair3.46×Beauty & Wellness
Fine-art photography4.22×Technology & Electronics
Afro-textured hair5.41×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Match.com audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.13
Community OrientationOPEN1.54
Luxury OrientationPREMIUM1.42
Pet OwnershipJOY1.39
MindfulnessBALANCE1.37
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Match.com
CountryShare
United States46.0%
United Kingdom21.3%
Japan5.1%

See Match.com audiences in other countries

More Dating audiences in United States

Frequently asked questions

How many fans does Match.com have in United States?

Match.com has an estimated audience of 1,357,800 people in United States, concentrated in California and Florida.

What is the gender split and age of Match.com fans?

43.6% of Match.com fans are female, 56.4% are male, with an average age of 38.7 years.

Which brands do Match.com fans like most?

Match.com fans show strongest brand affinity for Online dating service (19.61×), Kia Sportage (32×), and Cacau Show (180.33×) over the country average.

Where do Match.com fans live in United States?

Match.com fans in United States are most concentrated in California (reach 125,189), Florida (reach 117,112), and New York (reach 91,560). These three regions account for the largest share of the active audience.

What other brands do Match.com fans also like?

Beyond Match.com itself, the audience over-indexes on Kia Sportage (32×), Cacau Show (180.33×), Disneyland Paris (14.47×), and Honda HR-V (21.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Match.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.