Michael B. Jordan Audience in United States

Michael B. Jordan logo

Michael B. Jordan has an estimated audience of 15,418,614 people in United States. 49.1% are female, 50.9% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Gateway Pundit, Benjamin Netanyahu, Conservative Judaism, Black Panther (film).

The average Michael B. Jordan fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Gateway Pundit, Benjamin Netanyahu, with strongest over-indexing on Rhianna (singer) (20× the country average). Demographically, the Michael B. Jordan audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Michael B. Jordan fans

Demographic split for Michael B. Jordan audience in United States
MetricValue
Female49.1%
Male50.9%
Average age38.5
Estimated audience size15,418,614

Audience persona

The typical Michael B. Jordan fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Michael B. Jordan in United States
RegionReachAffinity
California1,879,8321.11×
Texas1,766,3971.33×
Florida1,277,6071.22×
New York871,4781.01×
Georgia681,2651.43×
North Carolina561,2331.21×
Illinois532,7391.04×
Pennsylvania522,9261.01×
Ohio482,5661.02×
New Jersey427,0491.09×
Virginia410,6371.09×
Michigan388,1020.96×
Tennessee350,1921.13×
Arizona345,8321.1×
Maryland338,8341.28×
Washington306,1860.99×
Indiana297,6501.06×
Massachusetts291,1480.96×
Louisiana289,7161.46×
South Carolina266,5871.15×
Missouri261,1191.05×
Alabama245,3481.14×
Colorado224,8370.93×
Oklahoma201,9061.18×
Minnesota193,1220.87×
Kentucky187,6340.97×
Wisconsin186,2860.8×
Nevada165,0461.11×
Utah157,4291.14×
Connecticut156,8871.01×
Mississippi156,7971.23×
Oregon151,5290.86×
Arkansas143,3381.13×
Kansas123,2981.01×
Iowa111,7320.88×
New Mexico83,4871.08×
Nebraska70,4040.91×
Idaho69,9060.9×
Hawaii63,2110.95×
West Virginia62,4100.87×
Washington, District of Columbia49,3501.06×
Delaware41,5860.98×
New Hampshire39,9960.66×
Rhode Island39,0810.8×
Maine34,1860.62×
Montana28,7550.67×
South Dakota26,1990.74×
North Dakota24,7840.78×
Alaska22,8940.69×
Wyoming16,9690.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael B. Jordan audience
BrandAffinityCategory
Rhianna (singer)20×Music & Radio
Gateway Pundit15.31×News
Benjamin Netanyahu9.75×Politics & Society
Conservative Judaism27.21×Politics & Society
Black Panther (film)11.26×Movies & TV
Empire (2015 TV series)11.36×Movies & TV
Food and drink1.64×Food & Beverages
Beauty1.75×Beauty & Wellness
Food1.65×Food & Beverages
TikTok2.02×Internet & Social Media
100 Percent FED Up19.7×Politics & Society
Joe Walsh13.1×Music & Radio
OVO16.81×Home & Garden
Ryan Coogler8.57×Music & Radio
Rock music1.87×Music & Radio
world net daily22.56×News
Idris Elba8.04×Movies & TV
Chuck Norris3.66×Movies & TV
Hair tutorials7.79×Beauty & Wellness
The American Conservative18.49×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael B. Jordan audience
TraitClusterScore
PatriotismCONSERVATISM2.02
Early Adopter MentalityPOWER1.39
LGBTQ+ IdentityOPEN1.33
TraditionCONSERVATISM1.27
Convenience OrientationPREMIUM1.27
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Michael B. Jordan
CountryShare
United States40.2%
Brazil11.5%
United Kingdom6.1%

See Michael B. Jordan audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Michael B. Jordan have in United States?

Michael B. Jordan has an estimated audience of 15,418,614 people in United States, concentrated in California and Texas.

What is the gender split and age of Michael B. Jordan fans?

49.1% of Michael B. Jordan fans are female, 50.9% are male, with an average age of 38.5 years.

Which brands do Michael B. Jordan fans like most?

Michael B. Jordan fans show strongest brand affinity for Rhianna (singer) (20×), Gateway Pundit (15.31×), and Benjamin Netanyahu (9.75×) over the country average.

Where do Michael B. Jordan fans live in United States?

Michael B. Jordan fans in United States are most concentrated in California (reach 1,879,832), Texas (reach 1,766,397), and Florida (reach 1,277,607). These three regions account for the largest share of the active audience.

What other brands do Michael B. Jordan fans also like?

Beyond Michael B. Jordan itself, the audience over-indexes on Gateway Pundit (15.31×), Benjamin Netanyahu (9.75×), Conservative Judaism (27.21×), and Black Panther (film) (11.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael B. Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.