Rascasse Audience Intelligence

Michael B. Jordan Audience in United States

A data profile of the people who buy, follow and care about Michael B. Jordan in United States — modelled from more than twelve digital signal sources. Michael B. Jordan has an estimated audience of 12,797,073 people in United States.

#26among Actor Actress or TV Star in United States#107among Person in United States#191in Movies & TV

The average Michael B. Jordan fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Gateway Pundit, Benjamin Netanyahu, with strongest over-indexing on Rhianna (singer) (20× the country average).

Demographically, the Michael B. Jordan audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael B. Jordan fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Rhianna (singer).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael B. Jordan profile in United States.

Audience size
12.8M
in United States
Gender
49.1%♀
50.9% male
Age
38.5
average years
Country rank
#2782
Person in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael B. Jordan fans

49.1% are female, 50.9% are male, average age 38.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Michael B. Jordan audience in United States
MetricValue
Female49.1%
Male50.9%
Average age38.5
Estimated audience size12,797,073
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Michael B. Jordan audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4918%
50+20%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Michael B. Jordan audience comes from United States.

Worldwide audience distribution share by country for Michael B. Jordan
CountryShare
United States37.1%
Brazil11.7%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael B. Jordan audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael B. Jordan fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~600K1.36×
02Louisiana~300K1.32×
03Maryland~300K1.29×
04Texas~1.5M1.25×
05Mississippi~200K1.23×
06North Carolina~600K1.19×
07Alabama~300K1.17×
08Arkansas~100K1.17×
09California~2M1.12×
10New Jersey~400K1.12×
11Oklahoma~200K1.12×
12South Carolina~300K1.11×
13Washington, District of Columbia~50K1.11×
14Delaware~50K1.11×
15Virginia~400K1.09×
16New Mexico~80K1.07×
17Florida~1M1.06×
18New York~900K1.06×
19Illinois~500K1.06×
20Tennessee~300K1.06×
21Nevada~200K1.05×
22Arizona~300K1.04×
23Indiana~300K1.04×
24Missouri~300K1.04×
25Connecticut~200K1.04×
26Ohio~500K1.03×
27Utah~100K1.03×
28Pennsylvania~500K0.99×
29Kansas~100K0.99×
30Michigan~400K0.98×
31Washington~300K0.98×
32Kentucky~200K0.98×
33Massachusetts~300K0.94×
34Oregon~200K0.94×
35Nebraska~70K0.94×
36Hawaii~60K0.94×
37Colorado~200K0.93×
38Idaho~70K0.90×
39Minnesota~200K0.89×
40Iowa~100K0.86×
41Rhode Island~40K0.86×
42West Virginia~60K0.84×
43Wisconsin~200K0.83×
44North Dakota~30K0.81×
45South Dakota~30K0.77×
46Alaska~30K0.77×
47Montana~30K0.75×
48New Hampshire~40K0.73×
49Maine~40K0.73×
50Vermont~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Michael B. Jordan, United States
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael B. Jordan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael B. Jordan audience
#·InterestCategoryAffinity×
01Conservative JudaismPolitics & Society27.21×
02world net dailyNews22.56×
03Rhianna (singer)Music & Radio20.00×
04100 Percent FED UpPolitics & Society19.70×
05OVOHome & Garden16.81×
06Gateway PunditNews15.31×
07Joe WalshMusic & Radio13.10×
08Empire (2015 TV series)Movies & TV11.36×
09Black Panther (film)Movies & TV11.26×
10Benjamin NetanyahuPolitics & Society9.75×
11Idris ElbaMovies & TV8.04×
12Melania TrumpPolitics & Society4.24×
13Chuck NorrisMovies & TV3.66×
14Madea's Class ReunionMovies & TV3.18×
15Mitch McConnellPolitics & Society2.17×
16TikTokInternet & Social Media2.02×
17Rock musicMusic & Radio1.87×
18BeautyBeauty & Wellness1.75×
19FoodFood & Beverages1.65×
20Food and drinkFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael B. Jordan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael B. Jordan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
MindfulnessBALANCE1.43×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael B. Jordan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael B. Jordan have in United States?

Michael B. Jordan has an estimated audience of 12,797,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michael B. Jordan fans?

49.1% of Michael B. Jordan fans are female, 50.9% are male, with an average age of 38.5 years.

03

Which brands do Michael B. Jordan fans like most?

Michael B. Jordan fans show strongest brand affinity for Rhianna (singer) (20×), Gateway Pundit (15.31×), and Benjamin Netanyahu (9.75×) over the country average.

04

Where do Michael B. Jordan fans live in United States?

Michael B. Jordan fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Michael B. Jordan fans also like?

Beyond Michael B. Jordan itself, the audience over-indexes on Gateway Pundit (15.31×), Benjamin Netanyahu (9.75×), Melania Trump (4.24×), and Conservative Judaism (27.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Michael B. Jordan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael B. Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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