Rascasse Audience Intelligence

Tinder Target Market in United States

A data profile of the people who buy, follow and care about Tinder in United States — modelled from more than twelve digital signal sources. Tinder has an estimated audience of 5,665,102 people in United States.

#1among Dating in United States#615among Brand in United States#84in Internet & Social Media

The average Tinder fan in United States is 29.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real Madrid C.F., MetroPCS, Liga MX, with strongest over-indexing on Real Madrid C.F. (4.64× the country average).

Demographically, the Tinder audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Travelling, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tinder fan in United States is balanced, around 29.2 years old, with strong Travelling tendencies and a notable affinity for Real Madrid C.F..

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tinder profile in United States.

Audience size
5.7M
in United States
Gender
48.8%♀
51.2% male
Age
29.2
average years
Country rank
#5983
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tinder

48.8% are female, 51.2% are male, average age 29.2.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Tinder audience in United States
MetricValue
Female48.8%
Male51.2%
Average age29.2
Estimated audience size5,665,102
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Tinder audience in United States
Age bracketShare%
16-1952%
20-2918%
30-3913%
40-4910%
50+7%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Tinder audience comes from United States.

Worldwide audience distribution share by country for Tinder
CountryShare
United States10.6%
Brazil10.0%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tinder audience in United States is strongest.

Fig. 05

Top regions by affinity

Tinder customers by region in United States
#RegionReachAffinity×
01North Dakota~20K1.66×
02Montana~20K1.52×
03Wyoming~10K1.50×
04Alaska~20K1.45×
05Maine~30K1.44×
06Iowa~60K1.42×
07New Mexico~40K1.41×
08Idaho~40K1.34×
09South Dakota~20K1.32×
10West Virginia~30K1.27×
11Wisconsin~100K1.16×
12Michigan~200K1.13×
13Nebraska~30K1.12×
14Missouri~100K1.10×
15Kentucky~80K1.10×
16Oregon~70K1.09×
17Hawaii~30K1.09×
18Minnesota~80K1.06×
19Pennsylvania~200K1.05×
20Oklahoma~60K1.01×
21Kansas~40K1.00×
22Indiana~100K0.99×
23Arizona~100K0.98×
24Ohio~200K0.96×
25Arkansas~40K0.95×
26Vermont~9K0.94×
27Tennessee~100K0.93×
28Washington~100K0.93×
29Alabama~70K0.91×
30Mississippi~40K0.91×
31Nevada~50K0.90×
32New Hampshire~20K0.90×
33Colorado~80K0.88×
34Florida~300K0.86×
35North Carolina~100K0.85×
36New York~300K0.84×
37Connecticut~50K0.83×
38South Carolina~70K0.82×
39Illinois~200K0.81×
40Virginia~100K0.81×
41Utah~40K0.78×
42Massachusetts~80K0.77×
43Delaware~10K0.76×
44Maryland~70K0.75×
45Georgia~100K0.73×
46Louisiana~50K0.72×
47Rhode Island~10K0.72×
48California~400K0.71×
49Texas~300K0.69×
50New Jersey~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Tinder, United States
0.68×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tinder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tinder audience
#·InterestCategoryAffinity×
01Virgin MobileTechnology & Electronics14.68×
02MetroPCSTechnology & Electronics9.41×
03Stack OverflowTechnology & Electronics7.19×
04Wireless LANTechnology & Electronics6.09×
05Liga MXSports5.88×
06KaraokeMusic & Radio5.27×
07Real Madrid C.F.Sports4.64×
08Bad BunnyMusic & Radio3.42×
09ReggaetonMusic & Radio2.41×
10Sam's ClubShopping2.38×
11YouTube MusicInternet & Social Media2.38×
12T-MobileTechnology & Electronics2.27×
13Spanish languagePolitics & Society2.21×
14GamblingGames2.18×
15MexicoTravel & Leisure1.98×
16FIFA World CupSports1.93×
17BarsTravel & Leisure1.86×
18AT&TTechnology & Electronics1.86×
19BeerFood & Beverages1.62×
20WalmartShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tinder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tinder audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.12×
TraditionCONSERVATISM1.10×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tinder audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.67×
Career OrientationPOWER0.75×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tinder's target market in United States?

Tinder's target market in United States covers an estimated 5,665,102 people, concentrated in California and Texas.

02

What is the gender split and age of Tinder customers?

48.8% of the Tinder audience are female, 51.2% are male, with an average age of 29.2 years.

03

Which brands do Tinder fans like most?

Tinder fans show strongest brand affinity for Real Madrid C.F. (4.64×), MetroPCS (9.41×), and Liga MX (5.88×) over the country average.

04

Where do Tinder fans live in United States?

Tinder fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tinder fans also like?

Beyond Tinder itself, the audience over-indexes on MetroPCS (9.41×), Liga MX (5.88×), Sam's Club (2.38×), and T-Mobile (2.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in United States

See Tinder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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