Tinder Audience in United States

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Tinder has an estimated audience of 5,546,121 people in United States. 48.8% are female, 51.2% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Hebe, Emperor Entertainment Group, Wikia, Goop.

The average Tinder fan in United States is 29.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Hebe, Emperor Entertainment Group, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Tinder audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

Demographics of Tinder fans

Demographic split for Tinder audience in United States
MetricValue
Female48.8%
Male51.2%
Average age29.2
Estimated audience size5,546,121

Audience persona

The typical Tinder fan in United States is balanced, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Tinder in United States
RegionReachAffinity
California456,8650.75×
Texas358,6350.75×
Florida338,1320.9×
New York264,2630.85×
Pennsylvania193,7531.04×
Illinois163,8380.89×
Ohio158,6720.93×
Michigan157,9561.09×
North Carolina145,3040.87×
Georgia128,8400.75×
Virginia114,2470.85×
Arizona113,1051×
Tennessee112,0661.01×
Washington110,9381×
Indiana105,9281.05×
Wisconsin104,0751.25×
New Jersey103,7760.74×
Massachusetts93,6200.86×
Missouri89,3181×
Colorado89,2291.02×
Minnesota84,0871.06×
South Carolina74,4660.89×
Alabama73,8790.95×
Oregon69,9441.1×
Maryland69,8540.73×
Kentucky69,2301×
Oklahoma58,6760.95×
Iowa58,4261.28×
Nevada54,2381.01×
Louisiana53,2410.74×
Connecticut47,9320.86×
Arkansas44,0770.96×
Kansas43,9321.01×
Utah38,7000.78×
Mississippi38,2380.84×
Idaho34,8241.25×
New Mexico33,2721.2×
Nebraska29,9141.08×
West Virginia28,0361.09×
Maine26,7851.35×
Montana24,4821.59×
Hawaii22,1160.93×
New Hampshire21,9081×
Alaska18,2881.54×
North Dakota18,0081.58×
South Dakota17,2211.34×
Rhode Island13,2880.75×
Delaware11,1710.73×
Wyoming10,6541.3×
Vermont9,8921.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tinder audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Hebe15.93×Home & Garden
Emperor Entertainment Group20×Business & Career
Wikia5.42×Internet & Social Media
Goop5.62×Internet & Social Media
Combat sport1.67×Sports
Historic site4.42×Arts & Culture
Grinch4.09×Movies & TV
Vocal harmony4.42×Music & Radio
Home equity1.68×Home & Garden
Governor of Michigan5.55×Politics & Society
Wok4.83×Food & Beverages
Pro-Ject2.87×Music & Radio
ABC15 Arizona20×Movies & TV
Lulu 黃路梓茵1.81×Movies & TV
Stucco4.19×Home & Garden
Hibachi5.18×Food & Beverages
Noodle (Gorillaz)2.35×Music & Radio
Google Home4.04×Technology & Electronics
Racing1.61×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tinder audience
TraitClusterScore
Early Adopter MentalityPOWER1.12
ExtroversionTHRILL1.05
Risk AppetiteTHRILL1.02
Social Media UsageJOY0.96
IndividualismJOY0.95
Luxury OrientationPREMIUM0.94

Worldwide distribution

Worldwide audience distribution share by country for Tinder
CountryShare
United States10.6%
Brazil10.2%
Italy6.1%

See Tinder audiences in other countries

More Dating audiences in United States

Frequently asked questions

How many fans does Tinder have in United States?

Tinder has an estimated audience of 5,546,121 people in United States, concentrated in California and Texas.

What is the gender split and age of Tinder fans?

48.8% of Tinder fans are female, 51.2% are male, with an average age of 29.2 years.

Which brands do Tinder fans like most?

Tinder fans show strongest brand affinity for Queens College, City University of New York (20×), Hebe (15.93×), and Emperor Entertainment Group (20×) over the country average.

Where do Tinder fans live in United States?

Tinder fans in United States are most concentrated in California (reach 456,865), Texas (reach 358,635), and Florida (reach 338,132). These three regions account for the largest share of the active audience.

What other brands do Tinder fans also like?

Beyond Tinder itself, the audience over-indexes on Hebe (15.93×), Emperor Entertainment Group (20×), Wikia (5.42×), and Goop (5.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.