Tinder Audience in United States
Tinder has an estimated audience of 5,546,121 people in United States. 48.8% are female, 51.2% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, Beetlejuice.
The average Tinder fan in United States is 29.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (5.87× the country average). Demographically, the Tinder audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Dating
Demographics of Tinder fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 29.2 |
| Estimated audience size | 5,546,121 |
Audience persona
The typical Tinder fan in United States is balanced, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 456,865 | 0.75× |
| Texas | 358,635 | 0.75× |
| Florida | 338,132 | 0.9× |
| New York | 264,263 | 0.85× |
| Pennsylvania | 193,753 | 1.04× |
| Illinois | 163,838 | 0.89× |
| Ohio | 158,672 | 0.93× |
| Michigan | 157,956 | 1.09× |
| North Carolina | 145,304 | 0.87× |
| Georgia | 128,840 | 0.75× |
| Virginia | 114,247 | 0.85× |
| Arizona | 113,105 | 1× |
| Tennessee | 112,066 | 1.01× |
| Washington | 110,938 | 1× |
| Indiana | 105,928 | 1.05× |
| Wisconsin | 104,075 | 1.25× |
| New Jersey | 103,776 | 0.74× |
| Massachusetts | 93,620 | 0.86× |
| Missouri | 89,318 | 1× |
| Colorado | 89,229 | 1.02× |
| Minnesota | 84,087 | 1.06× |
| South Carolina | 74,466 | 0.89× |
| Alabama | 73,879 | 0.95× |
| Oregon | 69,944 | 1.1× |
| Maryland | 69,854 | 0.73× |
| Kentucky | 69,230 | 1× |
| Oklahoma | 58,676 | 0.95× |
| Iowa | 58,426 | 1.28× |
| Nevada | 54,238 | 1.01× |
| Louisiana | 53,241 | 0.74× |
| Connecticut | 47,932 | 0.86× |
| Arkansas | 44,077 | 0.96× |
| Kansas | 43,932 | 1.01× |
| Utah | 38,700 | 0.78× |
| Mississippi | 38,238 | 0.84× |
| Idaho | 34,824 | 1.25× |
| New Mexico | 33,272 | 1.2× |
| Nebraska | 29,914 | 1.08× |
| West Virginia | 28,036 | 1.09× |
| Maine | 26,785 | 1.35× |
| Montana | 24,482 | 1.59× |
| Hawaii | 22,116 | 0.93× |
| New Hampshire | 21,908 | 1× |
| Alaska | 18,288 | 1.54× |
| North Dakota | 18,008 | 1.58× |
| South Dakota | 17,221 | 1.34× |
| Rhode Island | 13,288 | 0.75× |
| Delaware | 11,171 | 0.73× |
| Wyoming | 10,654 | 1.3× |
| Vermont | 9,892 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 5.87× | Business & Career |
| Google Maps | 5.48× | Internet & Social Media |
| Indeed.com | 5.29× | Business & Career |
| Circle K | 7.09× | Shopping |
| Beetlejuice | 4.37× | Movies & TV |
| Google News | 5.23× | News |
| DeviantArt | 6.16× | Internet & Social Media |
| Enterprise Rent-A-Car | 5.02× | Cars & Mobility |
| CarGurus | 4.81× | Cars & Mobility |
| Aaron Rodgers | 5.14× | Sports |
| malwarebytes | 20× | Technology & Electronics |
| Bruce Willis | 5.16× | Movies & TV |
| Kendra Scott | 7.48× | Fashion & Accessoires |
| ICloud | 6.6× | Technology & Electronics |
| Margot Robbie | 6.32× | Movies & TV |
| Alexandra Daddario | 6.67× | Movies & TV |
| Autism Awareness | 5.99× | Health |
| AccuWeather | 4.09× | Home & Garden |
| Khan Academy | 5.29× | Business & Career |
| Micro Center | 5.03× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.12 |
| Extroversion | THRILL | 1.05 |
| Risk Appetite | THRILL | 1.02 |
| Social Media Usage | JOY | 0.96 |
| Individualism | JOY | 0.95 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.6% |
| Brazil | 10.2% |
| Italy | 6.1% |
See Tinder audiences in other countries
More Dating audiences in United States
Frequently asked questions
How many fans does Tinder have in United States?
Tinder has an estimated audience of 5,546,121 people in United States, concentrated in California and Texas.
What is the gender split and age of Tinder fans?
48.8% of Tinder fans are female, 51.2% are male, with an average age of 29.2 years.
Which brands do Tinder fans like most?
Tinder fans show strongest brand affinity for Capital One (5.87×), Google Maps (5.48×), and Indeed.com (5.29×) over the country average.
Where do Tinder fans live in United States?
Tinder fans in United States are most concentrated in California (reach 456,865), Texas (reach 358,635), and Florida (reach 338,132). These three regions account for the largest share of the active audience.
What other brands do Tinder fans also like?
Beyond Tinder itself, the audience over-indexes on Google Maps (5.48×), Indeed.com (5.29×), Circle K (7.09×), and Beetlejuice (4.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.