Zoosk Audience in United States
Zoosk has an estimated audience of 2,378,810 people in United States. 35.6% are female, 64.4% are male, average age 39.8. Top regions: California, Florida, Texas. Top brand affinities: Elsword, Historic site, Cam Ward, Grinch, Vocal harmony.
The average Zoosk fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Elsword, Historic site, Cam Ward, with strongest over-indexing on Elsword (25.91× the country average). Demographically, the Zoosk audience skews more male with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Dating
Demographics of Zoosk fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 39.8 |
| Estimated audience size | 2,378,810 |
Audience persona
The typical Zoosk fan in United States is more male, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 189,868 | 0.73× |
| Florida | 159,811 | 0.99× |
| Texas | 141,687 | 0.69× |
| Pennsylvania | 120,720 | 1.51× |
| New York | 118,583 | 0.89× |
| Ohio | 86,361 | 1.18× |
| Michigan | 75,695 | 1.22× |
| Illinois | 74,859 | 0.94× |
| North Carolina | 66,917 | 0.93× |
| New Jersey | 58,007 | 0.96× |
| Indiana | 56,535 | 1.3× |
| Massachusetts | 55,018 | 1.17× |
| Georgia | 53,872 | 0.74× |
| Arizona | 50,103 | 1.03× |
| Colorado | 47,083 | 1.26× |
| Tennessee | 46,851 | 0.98× |
| Wisconsin | 44,905 | 1.25× |
| Virginia | 41,231 | 0.71× |
| Washington | 39,955 | 0.84× |
| Missouri | 37,215 | 0.97× |
| Minnesota | 33,704 | 0.99× |
| South Carolina | 33,496 | 0.94× |
| Alabama | 32,979 | 0.99× |
| Maryland | 32,701 | 0.8× |
| Connecticut | 30,558 | 1.28× |
| Oregon | 29,015 | 1.06× |
| Oklahoma | 21,847 | 0.83× |
| Kentucky | 20,788 | 0.7× |
| Iowa | 19,506 | 1× |
| Louisiana | 17,949 | 0.59× |
| Maine | 17,169 | 2.01× |
| Nevada | 16,550 | 0.72× |
| Kansas | 16,230 | 0.87× |
| New Hampshire | 16,030 | 1.71× |
| Utah | 12,743 | 0.6× |
| New Mexico | 12,416 | 1.04× |
| Nebraska | 11,868 | 0.99× |
| West Virginia | 11,847 | 1.07× |
| Arkansas | 11,813 | 0.6× |
| Rhode Island | 11,588 | 1.53× |
| Mississippi | 10,752 | 0.55× |
| Idaho | 10,706 | 0.9× |
| Montana | 7,596 | 1.15× |
| Hawaii | 7,415 | 0.73× |
| South Dakota | 7,124 | 1.3× |
| North Dakota | 6,761 | 1.38× |
| Vermont | 5,591 | 1.34× |
| Delaware | 5,498 | 0.84× |
| Wyoming | 4,384 | 1.24× |
| Alaska | 3,525 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.91× | Games |
| Historic site | 5.45× | Arts & Culture |
| Cam Ward | 4.38× | Sports |
| Grinch | 3.61× | Movies & TV |
| Vocal harmony | 3.92× | Music & Radio |
| Recep Tayyip Erdoğan University | 45.28× | Business & Career |
| Kevin Murphy (screenwriter) | 10.87× | Movies & TV |
| Jesse Plemons | 2.36× | Movies & TV |
| Noodle (Gorillaz) | 2.41× | Music & Radio |
| Goop | 3.24× | Internet & Social Media |
| Nebraska Cornhuskers football | 2.06× | Sports |
| JDSU | 1.72× | Business & Career |
| Governor of Michigan | 4.13× | Politics & Society |
| Jaws | 3.05× | Movies & TV |
| UK garage | 2.75× | Music & Radio |
| South Asian cuisine | 4.45× | Food & Beverages |
| Hibachi | 3.76× | Food & Beverages |
| Wok | 3.09× | Food & Beverages |
| Monogram | 1.8× | Home & Garden |
| Staycation | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.48 |
| Quality Awareness | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.15 |
| Career Orientation | POWER | 1.12 |
| Mindfulness | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.3% |
| Australia | 10.5% |
| Canada | 5.7% |
See Zoosk audiences in other countries
More Dating audiences in United States
Frequently asked questions
How many fans does Zoosk have in United States?
Zoosk has an estimated audience of 2,378,810 people in United States, concentrated in California and Florida.
What is the gender split and age of Zoosk fans?
35.6% of Zoosk fans are female, 64.4% are male, with an average age of 39.8 years.
Which brands do Zoosk fans like most?
Zoosk fans show strongest brand affinity for Elsword (25.91×), Historic site (5.45×), and Cam Ward (4.38×) over the country average.
Where do Zoosk fans live in United States?
Zoosk fans in United States are most concentrated in California (reach 189,868), Florida (reach 159,811), and Texas (reach 141,687). These three regions account for the largest share of the active audience.
What other brands do Zoosk fans also like?
Beyond Zoosk itself, the audience over-indexes on Historic site (5.45×), Cam Ward (4.38×), Grinch (3.61×), and Vocal harmony (3.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zoosk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.