Rascasse Audience Intelligence

Fogo de Chão Target Market in United States

A data profile of the people who buy, follow and care about Fogo de Chão in United States — modelled from more than twelve digital signal sources. Fogo de Chão has an estimated audience of 1,801,643 people in United States.

#73among Restaurants in United States#1587among Brand in United States#938in Food & Beverages

The average Fogo de Chão fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tinder, Groom, Wedding planner, with strongest over-indexing on Tinder (13.41× the country average).

Demographically, the Fogo de Chão audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fogo de Chão fan in United States is balanced, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Tinder.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fogo de Chão profile in United States.

Audience size
1.8M
in United States
Gender
54.2%♀
45.8% male
Age
44.5
average years
Country rank
#15446
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fogo de Chão

54.2% are female, 45.8% are male, average age 44.5.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Fogo de Chão audience in United States
MetricValue
Female54.2%
Male45.8%
Average age44.5
Estimated audience size1,801,643
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Fogo de Chão audience in United States
Age bracketShare%
16-196%
20-2915%
30-3924%
40-4930%
50+25%
Fig. 04

Worldwide distribution

54.3%

of the worldwide Fogo de Chão audience comes from United States.

Worldwide audience distribution share by country for Fogo de Chão
CountryShare
United States54.3%
Brazil27.4%
Portugal6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fogo de Chão audience in United States is strongest.

Fig. 05

Top regions by affinity

Fogo de Chão customers by region in United States
#RegionReachAffinity×
01Maryland~100K3.10×
02Washington, District of Columbia~20K2.92×
03Oregon~50K2.43×
04Virginia~100K2.41×
05Illinois~100K2.34×
06Georgia~100K1.99×
07California~400K1.95×
08New Jersey~90K1.88×
09Texas~300K1.84×
10Rhode Island~10K1.81×
11Washington~70K1.80×
12New Mexico~20K1.64×
13Nevada~30K1.63×
14Arizona~60K1.50×
15New York~200K1.48×
16Minnesota~40K1.43×
17Indiana~50K1.42×
18Pennsylvania~80K1.34×
19Florida~200K1.31×
20Massachusetts~40K1.09×
21Colorado~30K1.04×
22Delaware~5K1.04×
23Kansas~10K0.98×
24Oklahoma~20K0.97×
25Utah~20K0.96×
26Louisiana~20K0.94×
27Michigan~40K0.84×
28Tennessee~30K0.79×
29Missouri~20K0.68×
30Ohio~30K0.54×
31Connecticut~10K0.53×
32North Dakota~2K0.51×
33New Hampshire~4K0.48×
34West Virginia~4K0.46×
35Alaska~2K0.42×
36Vermont~1K0.42×
37South Dakota~2K0.39×
38Montana~2K0.36×
39Wisconsin~10K0.35×
40Mississippi~5K0.34×
41Maine~2K0.33×
42Hawaii~3K0.32×
43North Carolina~20K0.29×
44Iowa~4K0.29×
45Idaho~3K0.29×
46Nebraska~3K0.29×
47Alabama~7K0.27×
48Arkansas~4K0.27×
49Kentucky~6K0.25×
50South Carolina~7K0.24×
Fig. 06

Affinity by region

Affinity by region — Fogo de Chão, United States
0.24×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fogo de Chão audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fogo de Chão audience
#·InterestCategoryAffinity×
01Cacau ShowFood & Beverages75.33×
02Paulette (film)Movies & TV72.20×
03GauchoPolitics & Society29.17×
04FoodLandShopping19.74×
05ChurrascariaFood & Beverages17.85×
06Hot Chocolate (band)Music & Radio17.20×
07TinderInternet & Social Media13.41×
08Handmade GiftsKids & Family10.52×
09Christmas GiftKids & Family9.60×
10GroomKids & Family9.37×
11Online shopping mallsShopping9.35×
12Wedding plannerKids & Family8.75×
13Online dating serviceInternet & Social Media8.68×
14Essential oilHome & Garden6.01×
15ChewyShopping5.12×
16ConsciousnessHealth4.27×
17SpiritualityHealth4.14×
18Social networking serviceTechnology & Electronics3.34×
19MeditationHealth3.18×
20VirtuePolitics & Society3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fogo de Chão audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fogo de Chão audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.49×
Quality AwarenessPREMIUM1.46×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fogo de Chão audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
DIY MentalityTHRILL1.01×
Sports ActivityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fogo de Chão's target market in United States?

Fogo de Chão's target market in United States covers an estimated 1,801,643 people, concentrated in California and Texas.

02

What is the gender split and age of Fogo de Chão customers?

54.2% of the Fogo de Chão audience are female, 45.8% are male, with an average age of 44.5 years.

03

Which brands do Fogo de Chão fans like most?

Fogo de Chão fans show strongest brand affinity for Tinder (13.41×), Groom (9.37×), and Wedding planner (8.75×) over the country average.

04

Where do Fogo de Chão fans live in United States?

Fogo de Chão fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fogo de Chão fans also like?

Beyond Fogo de Chão itself, the audience over-indexes on Groom (9.37×), Wedding planner (8.75×), Chewy (5.12×), and Social networking service (3.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fogo de Chão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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