Fogo de Chão Audience in United States

Fogo de Chão logo

Fogo de Chão has an estimated audience of 5,272,646 people in United States. 54.2% are female, 45.8% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Tinder, Groom, Wedding planner, Chewy, Social networking service.

The average Fogo de Chão fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tinder, Groom, Wedding planner, with strongest over-indexing on Tinder (13.41× the country average). Demographically, the Fogo de Chão audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Fogo de Chão fans

Demographic split for Fogo de Chão audience in United States
MetricValue
Female54.2%
Male45.8%
Average age44.5
Estimated audience size5,272,646

Audience persona

The typical Fogo de Chão fan in United States is balanced, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Tinder.

Top regions in United States

Top regions ranked by reach for Fogo de Chão in United States
RegionReachAffinity
California1,256,1922.17×
Texas1,186,6512.62×
Florida617,9451.73×
New York533,3141.81×
Illinois366,9722.09×
Maryland281,1843.1×
New Jersey266,9521.99×
Virginia246,6061.92×
Pennsylvania236,5621.33×
Washington233,5402.21×
Georgia193,9151.19×
Arizona147,5831.37×
Indiana145,5581.51×
Oregon144,5422.39×
Massachusetts143,8631.38×
Nevada134,9532.65×
Michigan111,1470.81×
Minnesota104,7991.39×
Colorado103,6781.25×
Oklahoma71,9031.23×
Ohio55,2350.34×
Washington, District of Columbia54,3613.43×
Missouri50,8810.6×
Louisiana45,7620.67×
New Mexico43,8961.66×
North Carolina43,6570.28×
Kansas31,8480.77×
Rhode Island27,8131.66×
Tennessee25,5340.24×
Connecticut23,6750.45×
Wisconsin22,9200.29×
South Carolina16,5990.21×
Utah12,4110.26×
Alabama12,1780.17×
Kentucky11,5370.17×
Delaware10,8470.75×
Mississippi9,8950.23×
New Hampshire9,2220.44×
Iowa8,5120.2×
Arkansas7,1350.16×
West Virginia6,2060.25×
Hawaii5,2410.23×
Nebraska4,6220.17×
Idaho3,8210.14×
Maine3,1210.17×
Alaska2,2230.2×
North Dakota1,9070.18×
Vermont1,7020.18×
Montana1,6150.11×
South Dakota1,3660.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fogo de Chão audience
BrandAffinityCategory
Tinder13.41×Internet & Social Media
Groom9.37×Kids & Family
Wedding planner8.75×Kids & Family
Chewy5.12×Shopping
Social networking service3.34×Technology & Electronics
Christmas Gift9.6×Kids & Family
Spirituality4.14×Health
Essential oil6.01×Home & Garden
Gaucho29.17×Politics & Society
Paulette (film)72.2×Movies & TV
Hot Chocolate (band)17.2×Music & Radio
Churrascaria17.85×Food & Beverages
Virtue3.09×Politics & Society
Meditation3.18×Health
Online dating service8.68×Internet & Social Media
Consciousness4.27×Health
FoodLand19.74×Shopping
Online shopping malls9.35×Shopping
Handmade Gifts10.52×Kids & Family
Cacau Show75.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fogo de Chão audience
TraitClusterScore
Quality AwarenessPREMIUM1.85
IndulgenceJOY1.59
Urban LifestyleOPEN1.54
Luxury OrientationPREMIUM1.35
TravellingTHRILL1.29
Healthy LifestyleBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Fogo de Chão
CountryShare
United States83.5%
Brazil8.9%
Mexico1.8%

See Fogo de Chão audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Fogo de Chão have in United States?

Fogo de Chão has an estimated audience of 5,272,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Fogo de Chão fans?

54.2% of Fogo de Chão fans are female, 45.8% are male, with an average age of 44.5 years.

Which brands do Fogo de Chão fans like most?

Fogo de Chão fans show strongest brand affinity for Tinder (13.41×), Groom (9.37×), and Wedding planner (8.75×) over the country average.

Where do Fogo de Chão fans live in United States?

Fogo de Chão fans in United States are most concentrated in California (reach 1,256,192), Texas (reach 1,186,651), and Florida (reach 617,945). These three regions account for the largest share of the active audience.

What other brands do Fogo de Chão fans also like?

Beyond Fogo de Chão itself, the audience over-indexes on Groom (9.37×), Wedding planner (8.75×), Chewy (5.12×), and Social networking service (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fogo de Chão. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.