Rascasse Audience Intelligence

Christmas Gift Audience in United States

A data profile of the people who buy, follow and care about Christmas Gift in United States — modelled from more than twelve digital signal sources. Christmas Gift has an estimated audience of 7,622,735 people in United States.

#2844among Topic in United States#138in Kids & Family

The average Christmas Gift fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey, Park Ji-min, Hobby Lobby, with strongest over-indexing on Casey (3.94× the country average).

Demographically, the Christmas Gift audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas Gift fan in United States is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Casey.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas Gift profile in United States.

Audience size
7.6M
in United States
Gender
75.4%♀
24.6% male
Age
35.2
average years
Country rank
#4660
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas Gift fans

75.4% are female, 24.6% are male, average age 35.2.

Fig. 02

Gender split

75.4%
Female
24.6%
Male
Demographic split for Christmas Gift audience in United States
MetricValue
Female75.4%
Male24.6%
Average age35.2
Estimated audience size7,622,735
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Christmas Gift audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Christmas Gift audience comes from United States.

Worldwide audience distribution share by country for Christmas Gift
CountryShare
United States25.6%
Germany10.1%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas Gift audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas Gift fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K1.35×
02Louisiana~100K1.31×
03West Virginia~40K1.26×
04Alabama~100K1.19×
05Oklahoma~100K1.19×
06Kentucky~100K1.17×
07Arkansas~70K1.17×
08Pennsylvania~300K1.12×
09Tennessee~200K1.12×
10South Carolina~100K1.12×
11Texas~700K1.11×
12Indiana~200K1.10×
13Missouri~100K1.08×
14Nebraska~40K1.08×
15New Jersey~200K1.06×
16Connecticut~80K1.06×
17Kansas~60K1.06×
18Illinois~300K1.05×
19Georgia~200K1.05×
20North Carolina~200K1.05×
21Ohio~200K1.04×
22South Dakota~20K1.04×
23North Dakota~20K1.04×
24Iowa~60K1.03×
25Michigan~200K1.02×
26New York~400K1.01×
27Virginia~200K0.99×
28Idaho~40K0.98×
29Maine~30K0.97×
30Florida~500K0.96×
31Massachusetts~100K0.96×
32Maryland~100K0.96×
33New Mexico~40K0.96×
34Wisconsin~100K0.95×
35Delaware~20K0.95×
36New Hampshire~30K0.94×
37Rhode Island~20K0.94×
38Minnesota~100K0.93×
39Utah~60K0.93×
40Arizona~100K0.91×
41California~800K0.90×
42Montana~20K0.89×
43Vermont~10K0.83×
44Colorado~100K0.82×
45Oregon~70K0.82×
46Nevada~60K0.82×
47Washington~100K0.81×
48Hawaii~30K0.77×
49Alaska~10K0.77×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Christmas Gift, United States
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas Gift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas Gift audience
#·InterestCategoryAffinity×
01Park Ji-minMusic & Radio13.08×
02Gong YooMovies & TV12.38×
03Disneyland Hotel (Paris)Travel & Leisure12.19×
04K-DramasMovies & TV12.10×
05Mid-Autumn FestivalTravel & Leisure9.34×
06Party SuppliesHome & Garden8.22×
07Computer ArtsTechnology & Electronics6.93×
08The Master (2012 film)Movies & TV6.66×
09AllkpopMusic & Radio6.60×
10Yankee CandleHome & Garden6.13×
11GremlinsMovies & TV5.96×
12BTSMusic & Radio5.80×
13Gift wrappingHome & Garden4.54×
14CaseyMusic & Radio3.94×
15PersonalisationHome & Garden3.76×
16Korean dramaMovies & TV3.43×
17Kate SpadeFashion & Accessoires3.38×
18QuizGames2.42×
19Hobby LobbyHome & Garden2.19×
20Harry PotterMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas Gift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas Gift audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.30×
IndividualismJOY1.86×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas Gift audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
SpiritualityBALANCE0.71×
PatriotismCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas Gift have in United States?

Christmas Gift has an estimated audience of 7,622,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas Gift fans?

75.4% of Christmas Gift fans are female, 24.6% are male, with an average age of 35.2 years.

03

Which brands do Christmas Gift fans like most?

Christmas Gift fans show strongest brand affinity for Casey (3.94×), Park Ji-min (13.08×), and Hobby Lobby (2.19×) over the country average.

04

Where do Christmas Gift fans live in United States?

Christmas Gift fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas Gift fans also like?

Beyond Christmas Gift itself, the audience over-indexes on Park Ji-min (13.08×), Hobby Lobby (2.19×), Personalisation (3.76×), and BTS (5.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Christmas Gift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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