Christmas Gift Audience in United States

Christmas Gift logo

Christmas Gift has an estimated audience of 7,622,735 people in United States. 75.4% are female, 24.6% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Casey, Hobby Lobby, Personalisation, Gong Yoo.

The average Christmas Gift fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Casey, Hobby Lobby, with strongest over-indexing on Euphoria (2.17× the country average). Demographically, the Christmas Gift audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas Gift fans

Demographic split for Christmas Gift audience in United States
MetricValue
Female75.4%
Male24.6%
Average age35.2
Estimated audience size7,622,735

Audience persona

The typical Christmas Gift fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Christmas Gift in United States
RegionReachAffinity
California756,9830.9×
Texas730,1941.11×
Florida509,2270.99×
New York430,9921.01×
Pennsylvania302,1671.18×
Illinois271,4491.07×
North Carolina258,2511.13×
Ohio253,3171.08×
Georgia246,3741.05×
Michigan216,7491.09×
New Jersey194,5151×
Virginia185,4381×
Tennessee179,8671.18×
Indiana159,5611.15×
Arizona145,0360.93×
Massachusetts142,4890.95×
Missouri136,5461.11×
Washington130,5900.85×
South Carolina129,3301.13×
Alabama125,9331.18×
Louisiana124,1871.26×
Maryland123,3110.94×
Wisconsin112,1150.98×
Kentucky109,1081.14×
Oklahoma106,5381.26×
Minnesota105,2550.96×
Colorado103,7950.86×
Mississippi80,5351.28×
Connecticut76,7031×
Oregon74,9470.86×
Arkansas73,0421.16×
Kansas65,7341.09×
Nevada63,9210.87×
Iowa63,3781.01×
Utah63,0640.92×
West Virginia42,9141.21×
Nebraska40,7931.07×
Idaho38,4531.01×
New Mexico37,3260.98×
New Hampshire26,4360.88×
Maine25,3740.93×
Hawaii24,1650.74×
Rhode Island20,4590.84×
Delaware19,0230.9×
Montana18,5400.88×
South Dakota18,0511.02×
Washington, District of Columbia15,5820.68×
North Dakota15,1070.96×
Wyoming9,9790.88×
Alaska9,9410.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas Gift audience
BrandAffinityCategory
Euphoria2.17×Movies & TV
Casey3.94×Music & Radio
Hobby Lobby2.19×Home & Garden
Personalisation3.76×Home & Garden
Gong Yoo12.38×Movies & TV
BTS5.8×Music & Radio
Yahoo!ショッピング2.12×
Harry Potter1.67×Movies & TV
Computer Arts6.93×Technology & Electronics
The Master (2012 film)6.66×Movies & TV
Allkpop6.6×Music & Radio
Gift wrapping4.54×Home & Garden
Disneyland Hotel (Paris)12.19×Travel & Leisure
Gremlins5.96×Movies & TV
Party Supplies8.22×Home & Garden
Quiz2.42×Games
Mid-Autumn Festival9.34×Travel & Leisure
Succession2.04×Movies & TV
Yankee Candle6.13×Home & Garden
Labubu3.01×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas Gift audience
TraitClusterScore
Luxury OrientationPREMIUM2.86
Design AffinityPREMIUM2.06
Urban LifestyleOPEN2.03
Quality AwarenessPREMIUM1.89
TravellingTHRILL1.76
Early Adopter MentalityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Christmas Gift
CountryShare
United States25.6%
Germany10.1%
United Kingdom7.2%

See Christmas Gift audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas Gift have in United States?

Christmas Gift has an estimated audience of 7,622,735 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas Gift fans?

75.4% of Christmas Gift fans are female, 24.6% are male, with an average age of 35.2 years.

Which brands do Christmas Gift fans like most?

Christmas Gift fans show strongest brand affinity for Euphoria (2.17×), Casey (3.94×), and Hobby Lobby (2.19×) over the country average.

Where do Christmas Gift fans live in United States?

Christmas Gift fans in United States are most concentrated in California (reach 756,983), Texas (reach 730,194), and Florida (reach 509,227). These three regions account for the largest share of the active audience.

What other brands do Christmas Gift fans also like?

Beyond Christmas Gift itself, the audience over-indexes on Casey (3.94×), Hobby Lobby (2.19×), Personalisation (3.76×), and Gong Yoo (12.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.