Rascasse Audience Intelligence

Gong Yoo Audience in United States

A data profile of the people who buy, follow and care about Gong Yoo in United States — modelled from more than twelve digital signal sources. Gong Yoo has an estimated audience of 1,346,810 people in United States.

#1321among Actor Actress or TV Star in United States#3992among Person in United States#3258in Movies & TV

The average Gong Yoo fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include KPop Demon Hunters, K-pop, Allkpop, with strongest over-indexing on KPop Demon Hunters (5.89× the country average).

Demographically, the Gong Yoo audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gong Yoo fan in United States is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for KPop Demon Hunters.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gong Yoo profile in United States.

Audience size
1.3M
in United States
Gender
71.8%♀
28.2% male
Age
31.0
average years
Country rank
#19208
Person in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gong Yoo fans

71.8% are female, 28.2% are male, average age 31.0.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Gong Yoo audience in United States
MetricValue
Female71.8%
Male28.2%
Average age31.0
Estimated audience size1,346,810
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Gong Yoo audience in United States
Age bracketShare%
16-1948%
20-2919%
30-3911%
40-4910%
50+12%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Gong Yoo audience comes from United States.

Worldwide audience distribution share by country for Gong Yoo
CountryShare
United States13.4%
India9.3%
Indonesia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gong Yoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Gong Yoo fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.28×
02California~300K1.88×
03Texas~200K1.60×
04Nevada~20K1.50×
05Washington~40K1.46×
06New York~100K1.29×
07Maryland~30K1.27×
08New Jersey~50K1.26×
09Illinois~60K1.22×
10Virginia~50K1.21×
11New Mexico~9K1.21×
12Georgia~60K1.18×
13Oregon~20K1.11×
14Florida~100K1.10×
15Utah~10K1.09×
16North Carolina~50K1.06×
17Massachusetts~30K1.06×
18Oklahoma~20K1.05×
19Minnesota~20K1.02×
20Connecticut~20K0.99×
21Colorado~20K0.95×
22Kentucky~20K0.95×
23Washington, District of Columbia~4K0.95×
24Arkansas~10K0.94×
25Kansas~10K0.94×
26Rhode Island~5K0.94×
27Delaware~4K0.94×
28Pennsylvania~50K0.93×
29Arizona~30K0.93×
30Tennessee~30K0.93×
31Louisiana~20K0.91×
32Indiana~20K0.89×
33Missouri~20K0.89×
34Ohio~40K0.88×
35Nebraska~7K0.88×
36Michigan~30K0.86×
37Idaho~7K0.85×
38Wisconsin~20K0.83×
39Mississippi~10K0.83×
40South Carolina~20K0.81×
41Alaska~3K0.81×
42Alabama~20K0.76×
43West Virginia~5K0.76×
44North Dakota~2K0.76×
45Iowa~9K0.73×
46New Hampshire~4K0.71×
47Maine~4K0.71×
48South Dakota~3K0.71×
49Montana~3K0.68×
50Vermont~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Gong Yoo, United States
0.68×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gong Yoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gong Yoo audience
#·InterestCategoryAffinity×
01Song Hye-kyoFashion & Accessoires32.06×
02Song Joong-kiMovies & TV31.94×
03Korean moviesMovies & TV31.93×
04Lee Jong-sukMovies & TV31.62×
05K-DramasMovies & TV24.24×
06Park Ji-minMusic & Radio24.17×
07G-DragonMusic & Radio21.41×
08JYP EntertainmentMovies & TV18.99×
09AllkpopMusic & Radio18.34×
10Girls' GenerationMusic & Radio18.31×
11Society6Shopping17.44×
12TaobaoShopping12.73×
13BTSMusic & Radio10.14×
14Korean languagePolitics & Society8.54×
15K-popMusic & Radio7.73×
16KoreaTravel & Leisure7.55×
17Nate BargatzeMusic & Radio6.33×
18KPop Demon HuntersMovies & TV5.89×
19Hispanic culturePolitics & Society4.71×
20GodPolitics & Society3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gong Yoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gong Yoo audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.51×
TravellingTHRILL1.16×
Design AffinityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gong Yoo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Need for SecurityCONSERVATISM0.66×
Career OrientationPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gong Yoo have in United States?

Gong Yoo has an estimated audience of 1,346,810 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gong Yoo fans?

71.8% of Gong Yoo fans are female, 28.2% are male, with an average age of 31.0 years.

03

Which brands do Gong Yoo fans like most?

Gong Yoo fans show strongest brand affinity for KPop Demon Hunters (5.89×), K-pop (7.73×), and Allkpop (18.34×) over the country average.

04

Where do Gong Yoo fans live in United States?

Gong Yoo fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gong Yoo fans also like?

Beyond Gong Yoo itself, the audience over-indexes on K-pop (7.73×), Allkpop (18.34×), Park Ji-min (24.17×), and Korean movies (31.93×) compared to the United States average.

Appendix

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See Gong Yoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gong Yoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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