K-pop Audience in United States

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K-pop has an estimated audience of 25,068,542 people in United States. 60.6% are female, 39.4% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Shoes, South Korea, KPop Demon Hunters, Yahoo!奇摩名人娛樂.

The average K-pop fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Shoes, South Korea, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the K-pop audience skews more female with an average age of 32.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of K-pop fans

Demographic split for K-pop audience in United States
MetricValue
Female60.6%
Male39.4%
Average age32.4
Estimated audience size25,068,542

Audience persona

The typical K-pop fan in United States is more female, around 32.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for K-pop in United States
RegionReachAffinity
California3,861,6021.4×
Texas3,392,0541.57×
Florida1,908,4911.12×
New York1,574,1101.12×
Georgia1,081,5901.4×
Illinois946,2801.13×
Pennsylvania888,3211.05×
North Carolina860,2151.14×
Ohio790,8221.02×
New Jersey721,1961.13×
Michigan668,3481.02×
Virginia638,3511.05×
Arizona598,9701.17×
Washington539,2401.07×
Indiana527,7901.15×
Tennessee486,5950.97×
South Carolina467,8971.24×
Maryland442,1101.03×
Massachusetts419,5620.85×
Missouri411,3581.02×
Louisiana383,6671.19×
Alabama377,2431.08×
Kentucky375,6051.2×
Colorado362,7810.92×
Wisconsin360,9430.96×
Minnesota340,7080.95×
Oklahoma303,9711.09×
Nevada255,4701.05×
Utah253,8521.13×
Oregon249,6740.87×
Connecticut231,3980.92×
Arkansas216,0221.05×
Mississippi204,0930.99×
Kansas203,7961.03×
Iowa196,7100.95×
New Mexico133,8811.06×
Hawaii117,9141.09×
Idaho115,6550.92×
Nebraska111,0850.88×
West Virginia98,9270.85×
New Hampshire67,6290.68×
Rhode Island64,9210.81×
Delaware59,5680.86×
Maine55,5670.62×
South Dakota51,4620.89×
Washington, District of Columbia50,2750.67×
Alaska48,5200.9×
Montana47,1130.68×
North Dakota40,8500.79×
Vermont25,4910.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for K-pop audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Shoes1.91×Fashion & Accessoires
South Korea3.49×Travel & Leisure
KPop Demon Hunters2.25×Movies & TV
Yahoo!奇摩名人娛樂2.1×Internet & Social Media
Self-love1.83×Health
Barbie1.84×Movies & TV
F(x) (band)4.33×Music & Radio
Stranger Things1.52×Movies & TV
Anime convention1.75×Literature
Anime and manga fandom1.69×Literature
Labubu2.31×Kids & Family
Millie Bobby Brown1.87×Movies & TV
Japan1.57×Travel & Leisure
Acoustic guitar1.6×Music & Radio
Curly Hair1.63×Beauty & Wellness
Google News1.57×News
Chewy1.52×Shopping
Hair Extensions1.58×Beauty & Wellness
Makeup Tutorials1.78×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by K-pop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.2
Early Adopter MentalityPOWER1.19
Social Media UsageJOY1.17
SustainabilityBALANCE1.05
ExtroversionTHRILL1.04
Pet OwnershipJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for K-pop
CountryShare
China18.1%
Japan14.0%
United States13.8%

See K-pop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does K-pop have in United States?

K-pop has an estimated audience of 25,068,542 people in United States, concentrated in California and Texas.

What is the gender split and age of K-pop fans?

60.6% of K-pop fans are female, 39.4% are male, with an average age of 32.4 years.

Which brands do K-pop fans like most?

K-pop fans show strongest brand affinity for Beauty (1.75×), Shoes (1.91×), and South Korea (3.49×) over the country average.

Where do K-pop fans live in United States?

K-pop fans in United States are most concentrated in California (reach 3,861,602), Texas (reach 3,392,054), and Florida (reach 1,908,491). These three regions account for the largest share of the active audience.

What other brands do K-pop fans also like?

Beyond K-pop itself, the audience over-indexes on Shoes (1.91×), South Korea (3.49×), KPop Demon Hunters (2.25×), and Yahoo!奇摩名人娛樂 (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for K-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.