K-pop Audience in Germany
K-pop has an estimated audience of 2,910,233 people in Germany. 55.3% are female, 44.7% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Yahoo!ショッピング, KPop Demon Hunters, BTS, TikTok, Movies.
The average K-pop fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Yahoo!ショッピング, KPop Demon Hunters, BTS, with strongest over-indexing on Yahoo!ショッピング (9.96× the country average). Demographically, the K-pop audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of K-pop fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 33.3 |
| Estimated audience size | 2,910,233 |
Audience persona
The typical K-pop fan in Germany is more female, around 33.3 years old, with strong Sustainability tendencies and a notable affinity for Yahoo!ショッピング.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 712,422 | 1.12× |
| Bayern | 438,130 | 0.94× |
| Baden-Württemberg | 381,331 | 0.96× |
| Niedersachsen | 270,662 | 0.96× |
| Hessen | 217,265 | 0.98× |
| Berlin | 155,091 | 1.19× |
| Sachsen | 153,869 | 1.08× |
| Rheinland-Pfalz | 145,044 | 0.99× |
| Schleswig-Holstein | 104,965 | 1× |
| Brandenburg | 95,855 | 1.06× |
| Sachsen-Anhalt | 70,834 | 0.94× |
| Thüringen | 70,735 | 0.95× |
| Hamburg | 63,310 | 0.96× |
| Mecklenburg-Vorpommern | 49,097 | 0.88× |
| Saarland | 32,133 | 0.9× |
| Bremen | 26,813 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo!ショッピング | 9.96× | |
| KPop Demon Hunters | 5.18× | Movies & TV |
| BTS | 9.53× | Music & Radio |
| TikTok | 2.41× | Internet & Social Media |
| Movies | 2.12× | Movies & TV |
| IU (singer) | 14.39× | Music & Radio |
| Arts and music | 1.74× | Arts & Culture |
| Korean drama | 7.73× | Movies & TV |
| Labubu | 5.6× | Kids & Family |
| Harry Potter | 1.74× | Movies & TV |
| MUJI 無印良品 | 9.55× | Home & Garden |
| BLACKPINK | 6.8× | Music & Radio |
| Jejudo | 8.08× | Travel & Leisure |
| Korean pop idol | 9.97× | Movies & TV |
| Oz (TV series) | 11.46× | Movies & TV |
| Natural World | 1.98× | Fashion & Accessoires |
| Allkpop | 9.2× | Music & Radio |
| Park Bo-gum | 14.12× | Movies & TV |
| Maltese (dog) | 2.79× | Pets & Animals |
| Stranger Things | 2.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.24 |
| Spirituality | BALANCE | 1.17 |
| DIY Mentality | THRILL | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.1% |
| Japan | 14.0% |
| United States | 13.8% |
See K-pop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does K-pop have in Germany?
K-pop has an estimated audience of 2,910,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of K-pop fans?
55.3% of K-pop fans are female, 44.7% are male, with an average age of 33.3 years.
Which brands do K-pop fans like most?
K-pop fans show strongest brand affinity for Yahoo!ショッピング (9.96×), KPop Demon Hunters (5.18×), and BTS (9.53×) over the country average.
Where do K-pop fans live in Germany?
K-pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 712,422), Bayern (reach 438,130), and Baden-Württemberg (reach 381,331). These three regions account for the largest share of the active audience.
What other brands do K-pop fans also like?
Beyond K-pop itself, the audience over-indexes on KPop Demon Hunters (5.18×), BTS (9.53×), TikTok (2.41×), and Movies (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for K-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.