K-pop Audience in Germany
A data profile of the people who buy, follow and care about K-pop in Germany — modelled from more than twelve digital signal sources. K-pop has an estimated audience of 2,910,233 people in Germany.
The average K-pop fan in Germany is 33.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include BTS, KPop Demon Hunters, TikTok, with strongest over-indexing on BTS (9.53× the country average).
Demographically, the K-pop audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical K-pop fan in Germany is more female, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for BTS.
At a glance
The key figures that characterise the K-pop profile in Germany.
Search interest · 12-month trend
Demographics of K-pop fans
55.3% are female, 44.7% are male, average age 33.3.
Gender split
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 33.3 |
| Estimated audience size | 2,910,233 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide K-pop audience comes from Germany.
| Country | Share |
|---|---|
| China | 18.1% |
| Japan | 14.0% |
| United States | 13.8% |
Geography
Where the K-pop audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~30K | 1.17× | |
| 02 | Berlin | ~100K | 1.12× | |
| 03 | Nordrhein-Westfalen | ~700K | 1.09× | |
| 04 | Brandenburg | ~100K | 1.07× | |
| 05 | Sachsen | ~100K | 1.04× | |
| 06 | Schleswig-Holstein | ~100K | 0.99× | |
| 07 | Sachsen-Anhalt | ~70K | 0.99× | |
| 08 | Thüringen | ~70K | 0.99× | |
| 09 | Rheinland-Pfalz | ~100K | 0.98× | |
| 10 | Baden-Württemberg | ~400K | 0.96× | |
| 11 | Niedersachsen | ~300K | 0.96× | |
| 12 | Saarland | ~30K | 0.96× | |
| 13 | Hessen | ~200K | 0.94× | |
| 14 | Hamburg | ~60K | 0.92× | |
| 15 | Mecklenburg-Vorpommern | ~50K | 0.91× | |
| 16 | Bayern | ~400K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the K-pop audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | IU (singer) | Music & Radio | 14.39× | ||
| 02 | Girl's Day | Music & Radio | 14.29× | ||
| 03 | Park Bo-gum | Movies & TV | 14.12× | ||
| 04 | Oz (TV series) | Movies & TV | 11.46× | ||
| 05 | BTS | Music & Radio | 9.53× | ||
| 06 | Allkpop | Music & Radio | 9.20× | ||
| 07 | Jejudo | Travel & Leisure | 8.08× | ||
| 08 | Korean drama | Movies & TV | 7.73× | ||
| 09 | BLACKPINK | Music & Radio | 6.80× | ||
| 10 | Master of Arts | Business & Career | 6.43× | ||
| 11 | Group buying | Shopping | 5.40× | ||
| 12 | KPop Demon Hunters | Movies & TV | 5.18× | ||
| 13 | Maltese (dog) | Pets & Animals | 2.79× | ||
| 14 | TikTok | Internet & Social Media | 2.41× | ||
| 15 | Stranger Things | Movies & TV | 2.21× | ||
| 16 | Movies | Movies & TV | 2.12× | ||
| 17 | Superman | Movies & TV | 2.11× | ||
| 18 | Self-love | Health | 2.06× | ||
| 19 | Arts and music | Arts & Culture | 1.74× | ||
| 20 | Harry Potter | Movies & TV | 1.74× |
Personality of the K-pop audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Pet Ownership | JOY | 1.35× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| DIY Mentality | THRILL | 0.85× | |
| Sports Activity | POWER | 0.93× |
Frequently asked questions
How many fans does K-pop have in Germany?
K-pop has an estimated audience of 2,910,233 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of K-pop fans?
55.3% of K-pop fans are female, 44.7% are male, with an average age of 33.3 years.
Which brands do K-pop fans like most?
K-pop fans show strongest brand affinity for BTS (9.53×), KPop Demon Hunters (5.18×), and TikTok (2.41×) over the country average.
Where do K-pop fans live in Germany?
K-pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do K-pop fans also like?
Beyond K-pop itself, the audience over-indexes on KPop Demon Hunters (5.18×), TikTok (2.41×), Movies (2.12×), and IU (singer) (14.39×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
See K-pop audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for K-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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