Group buying Audience in Germany
Group buying has an estimated audience of 1,397,292 people in Germany. 60.2% are female, 39.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nice, Architecture & Design, Home Design, Long hair, Pattern (sewing).
The average Group buying fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nice, Architecture & Design, Home Design, with strongest over-indexing on Nice (19.98× the country average). Demographically, the Group buying audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Group buying fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 37.5 |
| Estimated audience size | 1,397,292 |
Audience persona
The typical Group buying fan in Germany is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,850 | 0.37× |
| Bayern | 73,025 | 0.33× |
| Baden-Württemberg | 58,793 | 0.31× |
| Niedersachsen | 51,981 | 0.38× |
| Thüringen | 50,493 | 1.42× |
| Rheinland-Pfalz | 49,371 | 0.71× |
| Hessen | 49,180 | 0.46× |
| Sachsen | 47,581 | 0.69× |
| Brandenburg | 46,898 | 1.08× |
| Sachsen-Anhalt | 45,563 | 1.26× |
| Schleswig-Holstein | 44,055 | 0.88× |
| Saarland | 42,269 | 2.46× |
| Berlin | 39,867 | 0.64× |
| Mecklenburg-Vorpommern | 39,206 | 1.47× |
| Bremen | 39,061 | 3.27× |
| Hamburg | 30,818 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 19.98× | Travel & Leisure |
| Architecture & Design | 6.81× | Business & Career |
| Home Design | 6.47× | Home & Garden |
| Long hair | 9.18× | Beauty & Wellness |
| Pattern (sewing) | 7.86× | Home & Garden |
| Flower bouquet | 6.49× | Home & Garden |
| Curtain | 8.76× | Home & Garden |
| Hair iron | 9.58× | Beauty & Wellness |
| Allegro (auction website) | 10.82× | Shopping |
| Knitting needle | 8.69× | Fashion & Accessoires |
| Quilting | 10.65× | Home & Garden |
| Embroidery | 6.74× | Home & Garden |
| Zaz (singer) | 20.32× | Music & Radio |
| Brassiere | 6.47× | Food & Beverages |
| Sewing machine | 5.85× | Home & Garden |
| Candle | 5.97× | Home & Garden |
| Crochet | 5.17× | Home & Garden |
| Reseller | 9.4× | Shopping |
| Eyelash extensions | 6.41× | Beauty & Wellness |
| Houseplant | 4.94× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.35 |
| Convenience Orientation | PREMIUM | 1.4 |
| Creativity | OPEN | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
| Indulgence | JOY | 0.99 |
| DIY Mentality | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 32.3% |
| Japan | 17.1% |
| Taiwan | 8.1% |
See Group buying audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Auction (6,072,002)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
Frequently asked questions
How many fans does Group buying have in Germany?
Group buying has an estimated audience of 1,397,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Group buying fans?
60.2% of Group buying fans are female, 39.8% are male, with an average age of 37.5 years.
Which brands do Group buying fans like most?
Group buying fans show strongest brand affinity for Nice (19.98×), Architecture & Design (6.81×), and Home Design (6.47×) over the country average.
Where do Group buying fans live in Germany?
Group buying fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,850), Bayern (reach 73,025), and Baden-Württemberg (reach 58,793). These three regions account for the largest share of the active audience.
What other brands do Group buying fans also like?
Beyond Group buying itself, the audience over-indexes on Architecture & Design (6.81×), Home Design (6.47×), Long hair (9.18×), and Pattern (sewing) (7.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Group buying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.