Rascasse Audience Intelligence

Group buying Audience in Germany

A data profile of the people who buy, follow and care about Group buying in Germany — modelled from more than twelve digital signal sources. Group buying has an estimated audience of 1,397,292 people in Germany.

#6among E-Commerce in Germany#2528among Topic in Germany#167in Shopping

The average Group buying fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nice, Architecture & Design, Home Design, with strongest over-indexing on Nice (19.98× the country average).

Demographically, the Group buying audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Group buying fan in Germany is more female, around 37.5 years old, with strong Creativity tendencies and a notable affinity for Nice.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Group buying profile in Germany.

Audience size
1.4M
in Germany
Gender
60.2%♀
39.8% male
Age
37.5
average years
Country rank
#4764
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Group buying fans

60.2% are female, 39.8% are male, average age 37.5.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Group buying audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age37.5
Estimated audience size1,397,292
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Group buying audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Group buying audience comes from Germany.

Worldwide audience distribution share by country for Group buying
CountryShare
China32.3%
Japan17.1%
Taiwan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Group buying audience in Germany is strongest.

Fig. 05

Top regions by affinity

Group buying fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.50×
02Saarland~20K1.35×
03Thüringen~40K1.10×
04Mecklenburg-Vorpommern~30K1.10×
05Sachsen-Anhalt~40K1.02×
06Brandenburg~40K1.01×
07Hamburg~30K0.99×
08Schleswig-Holstein~50K0.97×
09Rheinland-Pfalz~60K0.93×
10Sachsen~60K0.92×
11Berlin~60K0.88×
12Niedersachsen~100K0.84×
13Hessen~90K0.83×
14Baden-Württemberg~200K0.80×
15Bayern~200K0.77×
16Nordrhein-Westfalen~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Group buying, Germany
0.71×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Group buying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Group buying audience
#·InterestCategoryAffinity×
01Zaz (singer)Music & Radio20.32×
02NiceTravel & Leisure19.98×
03Allegro (auction website)Shopping10.82×
04QuiltingHome & Garden10.65×
05Hair ironBeauty & Wellness9.58×
06ResellerShopping9.40×
07Long hairBeauty & Wellness9.18×
08CurtainHome & Garden8.76×
09Knitting needleFashion & Accessoires8.69×
10Pattern (sewing)Home & Garden7.86×
11Architecture & DesignBusiness & Career6.81×
12EmbroideryHome & Garden6.74×
13Flower bouquetHome & Garden6.49×
14Home DesignHome & Garden6.47×
15BrassiereFood & Beverages6.47×
16Eyelash extensionsBeauty & Wellness6.41×
17CandleHome & Garden5.97×
18Sewing machineHome & Garden5.85×
19CrochetHome & Garden5.17×
20HouseplantHome & Garden4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Group buying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Group buying audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.41×
Design AffinityPREMIUM1.56×
Pet OwnershipJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Group buying audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.42×
Need for SecurityCONSERVATISM0.55×
Risk AppetiteTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Group buying have in Germany?

Group buying has an estimated audience of 1,397,292 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Group buying fans?

60.2% of Group buying fans are female, 39.8% are male, with an average age of 37.5 years.

03

Which brands do Group buying fans like most?

Group buying fans show strongest brand affinity for Nice (19.98×), Architecture & Design (6.81×), and Home Design (6.47×) over the country average.

04

Where do Group buying fans live in Germany?

Group buying fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Group buying fans also like?

Beyond Group buying itself, the audience over-indexes on Architecture & Design (6.81×), Home Design (6.47×), Long hair (9.18×), and Pattern (sewing) (7.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in Germany

See Group buying audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Group buying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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