Auction Audience in Germany
Auction has an estimated audience of 6,072,001 people in Germany. 49.4% are female, 50.6% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Obi (store), Wetter.com, Bild, Lidl.
The average Auction fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Obi (store), Wetter.com, with strongest over-indexing on Gala (2.2× the country average). Demographically, the Auction audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Auction fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.6 |
| Estimated audience size | 6,072,001 |
Audience persona
The typical Auction fan in Germany is balanced, around 41.6 years old, with strong Sports Activity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,574,234 | 1.18× |
| Bayern | 1,066,143 | 1.09× |
| Baden-Württemberg | 976,600 | 1.18× |
| Niedersachsen | 834,377 | 1.41× |
| Hessen | 396,886 | 0.86× |
| Rheinland-Pfalz | 321,797 | 1.06× |
| Sachsen | 255,610 | 0.86× |
| Thüringen | 221,594 | 1.43× |
| Schleswig-Holstein | 212,252 | 0.97× |
| Berlin | 210,538 | 0.78× |
| Brandenburg | 188,601 | 1× |
| Sachsen-Anhalt | 141,241 | 0.9× |
| Mecklenburg-Vorpommern | 125,695 | 1.08× |
| Hamburg | 111,826 | 0.81× |
| Saarland | 52,715 | 0.71× |
| Bremen | 34,727 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.2× | News |
| Obi (store) | 1.87× | Shopping |
| Wetter.com | 2.11× | Home & Garden |
| Bild | 1.62× | News |
| Lidl | 1.63× | Shopping |
| Tchibo | 2.37× | Shopping |
| 1.61× | Internet & Social Media | |
| REWE | 1.58× | Shopping |
| Deichmann | 1.84× | Shopping |
| Kaufland | 1.6× | Shopping |
| Globus Baumarkt | 1.71× | Shopping |
| Aldi | 1.52× | Shopping |
| Rossmann | 1.72× | Shopping |
| Mobile app | 1.51× | Technology & Electronics |
| Ernsting's family | 2.53× | Shopping |
| ImmoScout24 | 1.65× | Home & Garden |
| Let's Dance (German TV series) | 2.11× | Movies & TV |
| Hornbach | 1.65× | Shopping |
| FOCUS Online | 1.89× | News |
| Commerzbank | 1.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.27 |
| Design Affinity | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
See Auction audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Coupons (9,021,946)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
- Group buying (1,397,293)
Frequently asked questions
How many fans does Auction have in Germany?
Auction has an estimated audience of 6,072,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Auction fans?
49.4% of Auction fans are female, 50.6% are male, with an average age of 41.6 years.
Which brands do Auction fans like most?
Auction fans show strongest brand affinity for Gala (2.2×), Obi (store) (1.87×), and Wetter.com (2.11×) over the country average.
Where do Auction fans live in Germany?
Auction fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,574,234), Bayern (reach 1,066,143), and Baden-Württemberg (reach 976,600). These three regions account for the largest share of the active audience.
What other brands do Auction fans also like?
Beyond Auction itself, the audience over-indexes on Obi (store) (1.87×), Wetter.com (2.11×), Bild (1.62×), and Lidl (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.