Auction Audience in Germany
A data profile of the people who buy, follow and care about Auction in Germany — modelled from more than twelve digital signal sources. Auction has an estimated audience of 6,072,001 people in Germany.
The average Auction fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Obi (store), Bild, Tchibo, with strongest over-indexing on Obi (store) (1.87× the country average).
Demographically, the Auction audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Auction fan in Germany is balanced, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
At a glance
The key figures that characterise the Auction profile in Germany.
Search interest · 12-month trend
Demographics of Auction fans
49.4% are female, 50.6% are male, average age 41.6.
Gender split
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.6 |
| Estimated audience size | 6,072,001 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Auction audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
Geography
Where the Auction audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~700K | 1.23× | |
| 02 | Sachsen | ~300K | 1.17× | |
| 03 | Thüringen | ~200K | 1.17× | |
| 04 | Brandenburg | ~200K | 1.10× | |
| 05 | Mecklenburg-Vorpommern | ~100K | 1.10× | |
| 06 | Sachsen-Anhalt | ~200K | 1.07× | |
| 07 | Nordrhein-Westfalen | ~1.5M | 1.06× | |
| 08 | Bayern | ~1M | 1.05× | |
| 09 | Baden-Württemberg | ~800K | 0.98× | |
| 10 | Rheinland-Pfalz | ~300K | 0.98× | |
| 11 | Hamburg | ~100K | 0.95× | |
| 12 | Hessen | ~400K | 0.94× | |
| 13 | Schleswig-Holstein | ~200K | 0.92× | |
| 14 | Saarland | ~70K | 0.87× | |
| 15 | Berlin | ~200K | 0.84× | |
| 16 | Bremen | ~40K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Auction audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ernsting's family | Shopping | 2.53× | ||
| 02 | Tchibo | Shopping | 2.37× | ||
| 03 | Wetter.com | Home & Garden | 2.11× | ||
| 04 | Let's Dance (German TV series) | Movies & TV | 2.11× | ||
| 05 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.94× | ||
| 06 | FOCUS Online | News | 1.89× | ||
| 07 | Obi (store) | Shopping | 1.87× | ||
| 08 | Deichmann | Shopping | 1.84× | ||
| 09 | Rossmann | Shopping | 1.72× | ||
| 10 | ImmoScout24 | Home & Garden | 1.65× | ||
| 11 | Hornbach | Shopping | 1.65× | ||
| 12 | Lidl | Shopping | 1.63× | ||
| 13 | Freeware | Technology & Electronics | 1.63× | ||
| 14 | Bild | News | 1.62× | ||
| 15 | Internet & Social Media | 1.61× | |||
| 16 | Kaufland | Shopping | 1.60× | ||
| 17 | REWE | Shopping | 1.58× | ||
| 18 | Commerzbank | Business & Career | 1.55× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Mobile app | Technology & Electronics | 1.51× |
Personality of the Auction audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.28× | |
| Quality Awareness | PREMIUM | 1.17× | |
| Creativity | OPEN | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.48× | |
| Risk Appetite | THRILL | 0.57× | |
| Community Orientation | OPEN | 0.59× |
Frequently asked questions
How many fans does Auction have in Germany?
Auction has an estimated audience of 6,072,001 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Auction fans?
49.4% of Auction fans are female, 50.6% are male, with an average age of 41.6 years.
Which brands do Auction fans like most?
Auction fans show strongest brand affinity for Obi (store) (1.87×), Bild (1.62×), and Tchibo (2.37×) over the country average.
Where do Auction fans live in Germany?
Auction fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Auction fans also like?
Beyond Auction itself, the audience over-indexes on Bild (1.62×), Tchibo (2.37×), Lidl (1.63×), and WhatsApp (1.61×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Auction audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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