A data profile of the people who buy, follow and care about Auction in Spain — modelled from more than twelve digital signal sources. Auction has an estimated audience of 2,030,446 people in Spain.
The average Auction fan in Spain is 44.9 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Tate Modern, Online auction, BBVA, with strongest over-indexing on Tate Modern (16.55× the country average).
Demographically, the Auction audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Auction fan in Spain is more male, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Tate Modern.
The key figures that characterise the Auction profile in Spain.
40.6% are female, 59.4% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 44.9 |
| Estimated audience size | 2,030,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Auction audience comes from Spain.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
Where the Auction audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.25× | |
| 02 | Community of Madrid | ~400K | 1.25× | |
| 03 | Comunidad Valenciana | ~300K | 1.20× | |
| 04 | Aragon | ~60K | 1.05× | |
| 05 | Region of Murcia | ~70K | 1.04× | |
| 06 | La Rioja | ~10K | 1.03× | |
| 07 | Balearic Islands | ~60K | 1.02× | |
| 08 | Canary Islands | ~100K | 0.98× | |
| 09 | Principality of Asturias | ~50K | 0.98× | |
| 10 | Navarre | ~30K | 0.98× | |
| 11 | Andalusia | ~400K | 0.97× | |
| 12 | Cantabria | ~20K | 0.97× | |
| 13 | Galicia | ~90K | 0.95× | |
| 14 | Castilla-La Mancha | ~80K | 0.95× | |
| 15 | Extremadura | ~40K | 0.95× | |
| 16 | Castile and León | ~80K | 0.93× | |
| 17 | Basque Autonomous Country | ~70K | 0.93× |
The strongest cross-interests of the Auction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christie's | Business & Career | 19.99× | ||
| 02 | Frieze Art Fair | Arts & Culture | 18.64× | ||
| 03 | Online auction | Shopping | 18.57× | ||
| 04 | Tate Modern | Arts & Culture | 16.55× | ||
| 05 | Sotheby's | Business & Career | 15.63× | ||
| 06 | Phillips (auctioneers) | Shopping | 13.77× | ||
| 07 | Gagosian Gallery | Arts & Culture | 13.16× | ||
| 08 | Saatchi Gallery | Arts & Culture | 9.29× | ||
| 09 | Art auction | Arts & Culture | 8.95× | ||
| 10 | Agricultural engineering | Business & Career | 6.33× | ||
| 11 | Museum of Modern Art | Arts & Culture | 5.76× | ||
| 12 | Agricultural machinery | Cars & Mobility | 5.68× | ||
| 13 | Combine harvester | Business & Career | 5.16× | ||
| 14 | Tractor | Cars & Mobility | 4.55× | ||
| 15 | Bankinter | Business & Career | 2.58× | ||
| 16 | IBEX 35 | Business & Career | 2.43× | ||
| 17 | Google Maps | Internet & Social Media | 2.33× | ||
| 18 | El Mundo Deportivo (newspaper) | News | 1.92× | ||
| 19 | BBVA | Business & Career | 1.90× | ||
| 20 | Sabadell | Business & Career | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.74× | |
| Need for Security | CONSERVATISM | 1.70× | |
| Patriotism | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.94× |
Auction has an estimated audience of 2,030,446 people in Spain, concentrated in Catalonia and Community of Madrid.
40.6% of Auction fans are female, 59.4% are male, with an average age of 44.9 years.
Auction fans show strongest brand affinity for Tate Modern (16.55×), Online auction (18.57×), and BBVA (1.9×) over the country average.
Auction fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Auction itself, the audience over-indexes on Online auction (18.57×), BBVA (1.9×), Christie's (19.99×), and Frieze Art Fair (18.64×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.