A data profile of the people who buy, follow and care about Sabadell in Spain — modelled from more than twelve digital signal sources. Sabadell has an estimated audience of 11,975,164 people in Spain.
The average Sabadell fan in Spain is 42.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Comunidad Valenciana, Community of Madrid.
Top brand affinities include Banco Sabadell, RAC 1, Diari de Girona, with strongest over-indexing on Banco Sabadell (4.54× the country average).
Demographically, the Sabadell audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sabadell fan in Spain is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Banco Sabadell.
The key figures that characterise the Sabadell profile in Spain.
57.9% are female, 42.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.2 |
| Estimated audience size | 11,975,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Sabadell audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 95.5% |
| France | 0.6% |
| United Kingdom | 0.5% |
Where the Sabadell audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~900K | 2.28× | |
| 02 | Catalonia | ~4.5M | 2.17× | |
| 03 | Comunidad Valenciana | ~2.5M | 1.98× | |
| 04 | Principality of Asturias | ~400K | 1.28× | |
| 05 | Balearic Islands | ~300K | 1.02× | |
| 06 | Aragon | ~300K | 0.96× | |
| 07 | Community of Madrid | ~2M | 0.93× | |
| 08 | Castilla-La Mancha | ~400K | 0.83× | |
| 09 | Castile and León | ~400K | 0.77× | |
| 10 | La Rioja | ~60K | 0.76× | |
| 11 | Galicia | ~400K | 0.73× | |
| 12 | Andalusia | ~1.5M | 0.71× | |
| 13 | Basque Autonomous Country | ~300K | 0.71× | |
| 14 | Canary Islands | ~300K | 0.52× | |
| 15 | Navarre | ~70K | 0.50× | |
| 16 | Cantabria | ~70K | 0.48× | |
| 17 | Extremadura | ~100K | 0.41× |
The strongest cross-interests of the Sabadell audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sant Cugat del Vallès | Travel & Leisure | 7.11× | ||
| 02 | Terrassa | Travel & Leisure | 6.97× | ||
| 03 | Badalona | Travel & Leisure | 4.83× | ||
| 04 | RAC 1 | Music & Radio | 4.69× | ||
| 05 | Banco Sabadell | Business & Career | 4.54× | ||
| 06 | Països Catalans | Travel & Leisure | 4.51× | ||
| 07 | Diari de Girona | News | 4.12× | ||
| 08 | Province of Barcelona | Travel & Leisure | 3.64× | ||
| 09 | Girona | Sports | 3.58× | ||
| 10 | Comarques of Catalonia | POI | 3.46× | ||
| 11 | Tarragona | Travel & Leisure | 3.10× | ||
| 12 | El Nacional (Caracas) | News | 3.01× | ||
| 13 | Caprabo | Food & Beverages | 2.97× | ||
| 14 | Sustainable tourism | Business & Career | 2.76× | ||
| 15 | Cataluña | Travel & Leisure | 2.59× | ||
| 16 | Girona FC | Sports | 2.56× | ||
| 17 | Carrefour Market | Shopping | 2.11× | ||
| 18 | Vueling | Travel & Leisure | 1.67× | ||
| 19 | Catalonia | Travel & Leisure | 1.66× | ||
| 20 | Renovation | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.44× | |
| Design Affinity | PREMIUM | 1.43× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.92× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.96× |
Sabadell's target market in Spain covers an estimated 11,975,164 people, concentrated in Catalonia and Comunidad Valenciana.
57.9% of the Sabadell audience are female, 42.1% are male, with an average age of 42.2 years.
Sabadell fans show strongest brand affinity for Banco Sabadell (4.54×), RAC 1 (4.69×), and Diari de Girona (4.12×) over the country average.
Sabadell fans in Spain are most concentrated in Catalonia (reach ~4.5M), Comunidad Valenciana (reach ~2.5M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Sabadell itself, the audience over-indexes on RAC 1 (4.69×), Diari de Girona (4.12×), Girona (3.58×), and Terrassa (6.97×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sabadell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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