Sabadell Target Market in Spain
Sabadell has an estimated audience of 11,999,540 people in Spain. 57.9% are female, 42.1% are male, average age 42.2. Top regions: Catalonia, Comunidad Valenciana, Community of Madrid. Top brand affinities: Banco Sabadell, RAC 1, Diari de Girona, Girona, Terrassa.
The average Sabadell fan in Spain is 42.2 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Comunidad Valenciana, Community of Madrid. Top brand affinities include Banco Sabadell, RAC 1, Diari de Girona, with strongest over-indexing on Banco Sabadell (4.54× the country average). Demographically, the Sabadell audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Customer demographics of Sabadell
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.2 |
| Estimated audience size | 11,999,540 |
Audience persona
The typical Sabadell fan in Spain is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Banco Sabadell.
Sabadell customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | ~4.5M | 2.17× |
| Comunidad Valenciana | ~2.5M | 1.98× |
| Community of Madrid | ~2M | 0.93× |
| Andalusia | ~1.5M | 0.71× |
| Region of Murcia | ~900K | 2.28× |
| Galicia | ~400K | 0.73× |
| Castilla-La Mancha | ~400K | 0.83× |
| Castile and León | ~400K | 0.77× |
| Principality of Asturias | ~400K | 1.28× |
| Balearic Islands | ~300K | 1.02× |
| Basque Autonomous Country | ~300K | 0.71× |
| Canary Islands | ~300K | 0.52× |
| Aragon | ~300K | 0.96× |
| Extremadura | ~100K | 0.41× |
| Navarre | ~70K | 0.5× |
| Cantabria | ~70K | 0.48× |
| La Rioja | ~60K | 0.76× |
Top brand affinities of the Sabadell audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Banco Sabadell | 4.54× | Business & Career |
| RAC 1 | 4.69× | Music & Radio |
| Diari de Girona | 4.12× | News |
| Girona | 3.58× | Sports |
| Terrassa | 6.97× | Travel & Leisure |
| El Nacional (Caracas) | 3.01× | News |
| Catalonia | 1.66× | Travel & Leisure |
| Carrefour Market | 2.11× | Shopping |
| Province of Barcelona | 3.64× | Travel & Leisure |
| Girona FC | 2.56× | Sports |
| Cataluña | 2.59× | Travel & Leisure |
| Caprabo | 2.97× | Food & Beverages |
| Sustainable tourism | 2.76× | Business & Career |
| Països Catalans | 4.51× | Travel & Leisure |
| Vueling | 1.67× | Travel & Leisure |
| Sant Cugat del Vallès | 7.11× | Travel & Leisure |
| Ara (newspaper) | 3.46× | News |
| Badalona | 4.83× | Travel & Leisure |
| Comarques of Catalonia | 3.46× | |
| Renovation | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.44 |
| Design Affinity | PREMIUM | 1.43 |
| Indulgence | JOY | 1.32 |
| Need for Security | CONSERVATISM | 1.28 |
| Luxury Orientation | PREMIUM | 1.25 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 95.5% |
| France | 0.7% |
| United Kingdom | 0.4% |
See Sabadell audiences in other countries
More Business & Career audiences in Spain
- BBVA (34,572,540)
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Frequently asked questions
Who is Sabadell's target market in Spain?
Sabadell's target market in Spain covers an estimated 11,999,540 people, concentrated in Catalonia and Comunidad Valenciana.
What is the gender split and age of Sabadell customers?
57.9% of the Sabadell audience are female, 42.1% are male, with an average age of 42.2 years.
Which brands do Sabadell fans like most?
Sabadell fans show strongest brand affinity for Banco Sabadell (4.54×), RAC 1 (4.69×), and Diari de Girona (4.12×) over the country average.
Where do Sabadell fans live in Spain?
Sabadell fans in Spain are most concentrated in Catalonia (reach ~4.5M), Comunidad Valenciana (reach ~2.5M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Sabadell fans also like?
Beyond Sabadell itself, the audience over-indexes on RAC 1 (4.69×), Diari de Girona (4.12×), Girona (3.58×), and Terrassa (6.97×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sabadell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.