A data profile of the people who buy, follow and care about Diari de Girona in Spain — modelled from more than twelve digital signal sources. Diari de Girona has an estimated audience of 3,227,487 people in Spain.
Diari de Girona has an estimated audience of 3,227,487 people in Spain. 62.9% are female, 37.1% are male, average age 46.6. Top brand affinities: Sabadell, Vueling, LaSexta, Efficient energy use, Washing machine.
Top brand affinities include Sabadell, Vueling, LaSexta, with strongest over-indexing on Sabadell (4.12× the country average).
Demographically, the Diari de Girona audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Diari de Girona fan in Spain is more female, around 46.6 years old, with strong Sustainability tendencies and a notable affinity for Sabadell.
The key figures that characterise the Diari de Girona profile in Spain.
62.9% are female, 37.1% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 46.6 |
| Estimated audience size | 3,227,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 33% |
The strongest cross-interests of the Diari de Girona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sabadell | Business & Career | 4.12× | ||
| 02 | Freedom of speech | Politics & Society | 4.05× | ||
| 03 | Sausage | Food & Beverages | 3.50× | ||
| 04 | Volkswagen Passat | Cars & Mobility | 3.25× | ||
| 05 | Dishwasher | Home & Garden | 3.12× | ||
| 06 | Efficient energy use | Technology & Electronics | 2.61× | ||
| 07 | Vueling | Travel & Leisure | 2.56× | ||
| 08 | Washing machine | Home & Garden | 2.50× | ||
| 09 | Real Valladolid | Sports | 2.31× | ||
| 10 | Nightlife | Arts & Culture | 2.15× | ||
| 11 | Public transport | Cars & Mobility | 1.93× | ||
| 12 | LaSexta | Movies & TV | 1.82× | ||
| 13 | Business class | Travel & Leisure | 1.82× | ||
| 14 | Mutua Madrileña | Business & Career | 1.80× | ||
| 15 | Rail transport | Travel & Leisure | 1.79× | ||
| 16 | Grilling | Food & Beverages | 1.75× | ||
| 17 | Queen Letizia of Spain | Politics & Society | 1.64× | ||
| 18 | Sara Carbonero | Movies & TV | 1.63× | ||
| 19 | Charitable organization | Politics & Society | 1.60× | ||
| 20 | Alpine skiing | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.07× | |
| Quality Awareness | PREMIUM | 1.82× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.53× | |
| Extroversion | THRILL | 0.65× | |
| Luxury Orientation | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Diari de Girona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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