A data profile of the people who buy, follow and care about Queen Letizia of Spain in Spain — modelled from more than twelve digital signal sources. Queen Letizia of Spain has an estimated audience of 2,299,933 people in Spain.
The average Queen Letizia of Spain fan in Spain is 48.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Julio Iglesias, Robert Redford, Catherine, Duchess of Cambridge, with strongest over-indexing on Julio Iglesias (5.48× the country average).
Demographically, the Queen Letizia of Spain audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Queen Letizia of Spain fan in Spain is more female, around 48.0 years old, with strong Creativity tendencies and a notable affinity for Julio Iglesias.
The key figures that characterise the Queen Letizia of Spain profile in Spain.
90.8% are female, 9.2% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 90.8% |
| Male | 9.2% |
| Average age | 48.0 |
| Estimated audience size | 2,299,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 20% | |
| 40-49 | 33% | |
| 50+ | 36% |
Where the Queen Letizia of Spain audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.31× | |
| 02 | Cantabria | ~30K | 1.09× | |
| 03 | Navarre | ~30K | 1.08× | |
| 04 | Extremadura | ~50K | 1.05× | |
| 05 | Principality of Asturias | ~50K | 1.01× | |
| 06 | Region of Murcia | ~80K | 1.00× | |
| 07 | Aragon | ~60K | 0.99× | |
| 08 | Castilla-La Mancha | ~90K | 0.97× | |
| 09 | Balearic Islands | ~60K | 0.97× | |
| 10 | Castile and León | ~90K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~80K | 0.93× | |
| 14 | Comunidad Valenciana | ~200K | 0.88× | |
| 15 | Andalusia | ~400K | 0.83× | |
| 16 | Catalonia | ~300K | 0.83× | |
| 17 | Community of Madrid | ~300K | 0.82× |
The strongest cross-interests of the Queen Letizia of Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buckingham Palace | Travel & Leisure | 9.58× | ||
| 02 | Catherine, Duchess of Cambridge | Politics & Society | 9.05× | ||
| 03 | Grace Kelly | Movies & TV | 8.88× | ||
| 04 | Meghan Markle | Fashion & Accessoires | 8.31× | ||
| 05 | Victoria Beckham | Fashion & Accessoires | 6.72× | ||
| 06 | Robert Redford | Movies & TV | 6.08× | ||
| 07 | Julio Iglesias | Music & Radio | 5.48× | ||
| 08 | Belén Esteban | Movies & TV | 4.57× | ||
| 09 | Demi Moore | Movies & TV | 4.11× | ||
| 10 | Sara Carbonero | Movies & TV | 3.99× | ||
| 11 | Elsa Pataky | Movies & TV | 3.85× | ||
| 12 | Julia Roberts | Movies & TV | 3.80× | ||
| 13 | Adolfo Domínguez | Fashion & Accessoires | 3.65× | ||
| 14 | El Mueble | Home & Garden | 2.95× | ||
| 15 | MSN | News | 2.35× | ||
| 16 | La Caixa | Business & Career | 2.04× | ||
| 17 | Mercadona | Shopping | 1.81× | ||
| 18 | Online newspaper | News | 1.79× | ||
| 19 | X | Internet & Social Media | 1.50× | ||
| 20 | El Corte Inglés | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.31× | |
| Tradition | CONSERVATISM | 1.15× | |
| Design Affinity | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.53× | |
| Career Orientation | POWER | 0.53× | |
| Early Adopter Mentality | POWER | 0.56× |
Queen Letizia of Spain has an estimated audience of 2,299,933 people in Spain, concentrated in Andalusia and Catalonia.
90.8% of Queen Letizia of Spain fans are female, 9.2% are male, with an average age of 48.0 years.
Queen Letizia of Spain fans show strongest brand affinity for Julio Iglesias (5.48×), Robert Redford (6.08×), and Catherine, Duchess of Cambridge (9.05×) over the country average.
Queen Letizia of Spain fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Queen Letizia of Spain itself, the audience over-indexes on Robert Redford (6.08×), Catherine, Duchess of Cambridge (9.05×), Sara Carbonero (3.99×), and Adolfo Domínguez (3.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Queen Letizia of Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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