A data profile of the people who buy, follow and care about MSN in Spain — modelled from more than twelve digital signal sources. MSN has an estimated audience of 6,053,842 people in Spain.
The average MSN fan in Spain is 49.3 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include ABC, Jorge Javier Vázquez, Cadena SER, with strongest over-indexing on ABC (4.05× the country average).
Demographically, the MSN audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical MSN fan in Spain is more female, around 49.3 years old, with strong Price Sensitivity tendencies and a notable affinity for ABC.
The key figures that characterise the MSN profile in Spain.
72.3% are female, 27.7% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 49.3 |
| Estimated audience size | 6,053,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 7% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 46% |
of the worldwide MSN audience comes from Spain.
| Country | Share |
|---|---|
| United States | 40.0% |
| Brazil | 7.5% |
| Japan | 7.0% |
Where the MSN audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~500K | 1.82× | |
| 02 | Castile and León | ~400K | 1.38× | |
| 03 | Aragon | ~200K | 1.28× | |
| 04 | Navarre | ~90K | 1.15× | |
| 05 | Cantabria | ~80K | 1.02× | |
| 06 | La Rioja | ~40K | 1.01× | |
| 07 | Extremadura | ~100K | 1.00× | |
| 08 | Community of Madrid | ~1M | 0.99× | |
| 09 | Basque Autonomous Country | ~200K | 0.94× | |
| 10 | Principality of Asturias | ~100K | 0.94× | |
| 11 | Comunidad Valenciana | ~600K | 0.90× | |
| 12 | Region of Murcia | ~200K | 0.87× | |
| 13 | Galicia | ~200K | 0.82× | |
| 14 | Andalusia | ~1M | 0.79× | |
| 15 | Catalonia | ~900K | 0.77× | |
| 16 | Canary Islands | ~200K | 0.74× | |
| 17 | Balearic Islands | ~100K | 0.58× |
The strongest cross-interests of the MSN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jorge Javier Vázquez | Movies & TV | 5.46× | ||
| 02 | ABC | Movies & TV | 4.05× | ||
| 03 | Cadena SER | Music & Radio | 2.87× | ||
| 04 | IBEX 35 | Business & Career | 2.54× | ||
| 05 | Parfois (fashion accessories) | Fashion & Accessoires | 2.52× | ||
| 06 | El Mundo Deportivo (newspaper) | News | 2.36× | ||
| 07 | Movistar+ | Movies & TV | 2.24× | ||
| 08 | X | Internet & Social Media | 2.00× | ||
| 09 | Recipes | Food & Beverages | 1.96× | ||
| 10 | Music videos | Music & Radio | 1.95× | ||
| 11 | House | Home & Garden | 1.90× | ||
| 12 | Furniture | Home & Garden | 1.83× | ||
| 13 | Hotels | Travel & Leisure | 1.74× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.67× | ||
| 15 | Cooking | Food & Beverages | 1.65× | ||
| 16 | Soccer | Sports | 1.59× | ||
| 17 | Internet & Social Media | 1.59× | |||
| 18 | Physical fitness | Sports | 1.57× | ||
| 19 | Design | Home & Garden | 1.54× | ||
| 20 | Fitness and wellness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.66× | |
| Creativity | OPEN | 1.61× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Urban Lifestyle | OPEN | 0.90× | |
| Extroversion | THRILL | 0.90× |
MSN has an estimated audience of 6,053,842 people in Spain, concentrated in Community of Madrid and Andalusia.
72.3% of MSN fans are female, 27.7% are male, with an average age of 49.3 years.
MSN fans show strongest brand affinity for ABC (4.05×), Jorge Javier Vázquez (5.46×), and Cadena SER (2.87×) over the country average.
MSN fans in Spain are most concentrated in Community of Madrid (reach ~1M), Andalusia (reach ~1M), and Catalonia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond MSN itself, the audience over-indexes on Jorge Javier Vázquez (5.46×), Cadena SER (2.87×), IBEX 35 (2.54×), and El Mundo Deportivo (newspaper) (2.36×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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