MSN Audience in Spain
MSN has an estimated audience of 6,222,129 people in Spain. 72.3% are female, 27.7% are male, average age 49.3. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: ABC, Jorge Javier Vázquez, Cadena SER, IBEX 35, El Mundo Deportivo (newspaper).
The average MSN fan in Spain is 49.3 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include ABC, Jorge Javier Vázquez, Cadena SER, with strongest over-indexing on ABC (4.05× the country average). Demographically, the MSN audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of MSN fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 49.3 |
| Estimated audience size | 6,222,129 |
Audience persona
The typical MSN fan in Spain is more female, around 49.3 years old, with strong Need for Security tendencies and a notable affinity for ABC.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,229,833 | 0.99× |
| Andalusia | 1,145,779 | 0.79× |
| Catalonia | 1,030,396 | 0.77× |
| Comunidad Valenciana | 742,982 | 0.9× |
| Castilla-La Mancha | 547,404 | 1.83× |
| Castile and León | 446,711 | 1.38× |
| Galicia | 281,907 | 0.82× |
| Canary Islands | 274,124 | 0.74× |
| Basque Autonomous Country | 259,904 | 0.94× |
| Aragon | 248,990 | 1.28× |
| Region of Murcia | 220,027 | 0.87× |
| Principality of Asturias | 163,642 | 0.94× |
| Extremadura | 158,726 | 1× |
| Balearic Islands | 119,436 | 0.58× |
| Navarre | 106,731 | 1.15× |
| Cantabria | 95,337 | 1.02× |
| La Rioja | 48,807 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ABC | 4.05× | Movies & TV |
| Jorge Javier Vázquez | 5.46× | Movies & TV |
| Cadena SER | 2.87× | Music & Radio |
| IBEX 35 | 2.54× | Business & Career |
| El Mundo Deportivo (newspaper) | 2.36× | News |
| Soccer | 1.59× | Sports |
| X | 2× | Internet & Social Media |
| Design | 1.54× | Home & Garden |
| Julio Iglesias | 2.39× | Music & Radio |
| House | 1.9× | Home & Garden |
| Recipes | 1.96× | Food & Beverages |
| Furniture | 1.83× | Home & Garden |
| Cosmetics | 1.67× | Beauty & Wellness |
| Parfois (fashion accessories) | 2.52× | Fashion & Accessoires |
| Cooking | 1.65× | Food & Beverages |
| Fitness and wellness | 1.5× | Sports |
| 1.59× | Internet & Social Media | |
| Microsoft | 3.39× | Technology & Electronics |
| Hotels | 1.74× | Travel & Leisure |
| Physical fitness | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.41 |
| Quality Awareness | PREMIUM | 1.04 |
| Family Orientation | CONSERVATISM | 1 |
| Social Media Usage | JOY | 0.97 |
| Convenience Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Brazil | 7.6% |
| France | 7.1% |
See MSN audiences in other countries
More News audiences in Spain
- Instagram (17,700,445)
- YouTube (16,483,180)
- TikTok (16,200,545)
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
Frequently asked questions
How many fans does MSN have in Spain?
MSN has an estimated audience of 6,222,129 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of MSN fans?
72.3% of MSN fans are female, 27.7% are male, with an average age of 49.3 years.
Which brands do MSN fans like most?
MSN fans show strongest brand affinity for ABC (4.05×), Jorge Javier Vázquez (5.46×), and Cadena SER (2.87×) over the country average.
Where do MSN fans live in Spain?
MSN fans in Spain are most concentrated in Community of Madrid (reach 1,229,833), Andalusia (reach 1,145,779), and Catalonia (reach 1,030,396). These three regions account for the largest share of the active audience.
What other brands do MSN fans also like?
Beyond MSN itself, the audience over-indexes on Jorge Javier Vázquez (5.46×), Cadena SER (2.87×), IBEX 35 (2.54×), and El Mundo Deportivo (newspaper) (2.36×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.