A data profile of the people who buy, follow and care about El Mueble in Spain — modelled from more than twelve digital signal sources. El Mueble has an estimated audience of 4,676,937 people in Spain.
The average El Mueble fan in Spain is 42.2 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Real Madrid C.F., Carlos Alcaraz, Spain, with strongest over-indexing on Real Madrid C.F. (1.77× the country average).
Demographically, the El Mueble audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical El Mueble fan in Spain is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the El Mueble profile in Spain.
70.2% are female, 29.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 42.2 |
| Estimated audience size | 4,676,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 23% |
of the worldwide El Mueble audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 94.7% |
| Portugal | 0.6% |
| United States | 0.6% |
Where the El Mueble audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~80K | 1.40× | |
| 02 | Principality of Asturias | ~200K | 1.37× | |
| 03 | Basque Autonomous Country | ~200K | 1.29× | |
| 04 | La Rioja | ~40K | 1.26× | |
| 05 | Galicia | ~300K | 1.23× | |
| 06 | Castile and León | ~200K | 1.16× | |
| 07 | Navarre | ~70K | 1.11× | |
| 08 | Extremadura | ~100K | 1.06× | |
| 09 | Aragon | ~100K | 1.03× | |
| 10 | Community of Madrid | ~800K | 1.01× | |
| 11 | Castilla-La Mancha | ~200K | 0.90× | |
| 12 | Balearic Islands | ~100K | 0.75× | |
| 13 | Andalusia | ~700K | 0.74× | |
| 14 | Region of Murcia | ~100K | 0.69× | |
| 15 | Catalonia | ~600K | 0.67× | |
| 16 | Comunidad Valenciana | ~300K | 0.65× | |
| 17 | Canary Islands | ~100K | 0.61× |
The strongest cross-interests of the El Mueble audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italy | Travel & Leisure | 2.05× | ||
| 02 | Girl | Kids & Family | 2.04× | ||
| 03 | Flamenco | Music & Radio | 2.03× | ||
| 04 | Undergarment | Fashion & Accessoires | 1.92× | ||
| 05 | Reggaeton | Music & Radio | 1.90× | ||
| 06 | Latin pop | Music & Radio | 1.89× | ||
| 07 | Aldi | Shopping | 1.87× | ||
| 08 | Parent | Kids & Family | 1.84× | ||
| 09 | Flower | Home & Garden | 1.82× | ||
| 10 | Take-out | Food & Beverages | 1.79× | ||
| 11 | Real Madrid C.F. | Sports | 1.77× | ||
| 12 | Summer | Travel & Leisure | 1.75× | ||
| 13 | El Corte Inglés | Shopping | 1.72× | ||
| 14 | Telecinco | Movies & TV | 1.72× | ||
| 15 | Andalusia | Travel & Leisure | 1.70× | ||
| 16 | Catalonia | Travel & Leisure | 1.66× | ||
| 17 | Barcelona | Travel & Leisure | 1.62× | ||
| 18 | Carlos Alcaraz | Sports | 1.59× | ||
| 19 | Spain | Travel & Leisure | 1.55× | ||
| 20 | La Liga | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.41× | |
| Travelling | THRILL | 1.31× | |
| Luxury Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.87× | |
| Convenience Orientation | PREMIUM | 0.90× | |
| Social Media Usage | JOY | 0.96× |
El Mueble has an estimated audience of 4,676,937 people in Spain, concentrated in Community of Madrid and Andalusia.
70.2% of El Mueble fans are female, 29.8% are male, with an average age of 42.2 years.
El Mueble fans show strongest brand affinity for Real Madrid C.F. (1.77×), Carlos Alcaraz (1.59×), and Spain (1.55×) over the country average.
El Mueble fans in Spain are most concentrated in Community of Madrid (reach ~800K), Andalusia (reach ~700K), and Catalonia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond El Mueble itself, the audience over-indexes on Carlos Alcaraz (1.59×), Spain (1.55×), La Liga (1.5×), and Barcelona (1.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Mueble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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