A data profile of the people who buy, follow and care about Andalusia in Spain — modelled from more than twelve digital signal sources. Andalusia has an estimated audience of 9,524,830 people in Spain.
Andalusia has an estimated audience of 9,524,830 people in Spain. 59.9% are female, 40.1% are male, average age 45.7. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Distilled beverage, Real property.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.96× the country average).
Demographically, the Andalusia audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Andalusia fan in Spain is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Andalusia profile in Spain.
59.9% are female, 40.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 45.7 |
| Estimated audience size | 9,524,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 33% |
of the worldwide Andalusia audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 44.1% |
| United States | 6.1% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Andalusia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 3.65× | ||
| 02 | Satire | Literature | 3.40× | ||
| 03 | Betfair | Games | 3.10× | ||
| 04 | Iberia (airline) | Travel & Leisure | 2.96× | ||
| 05 | Internet & Social Media | 2.94× | |||
| 06 | Refrigerator | Home & Garden | 2.65× | ||
| 07 | Real property | Home & Garden | 2.64× | ||
| 08 | Volunteering | Politics & Society | 2.60× | ||
| 09 | Mango | Shopping | 2.47× | ||
| 10 | Distilled beverage | Food & Beverages | 2.38× | ||
| 11 | Aldi | Shopping | 2.18× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.06× | ||
| 13 | Travel website | Travel & Leisure | 1.97× | ||
| 14 | Badoo | Internet & Social Media | 1.93× | ||
| 15 | Wikipedia | Internet & Social Media | 1.92× | ||
| 16 | MSN | News | 1.76× | ||
| 17 | Sevilla FC | Sports | 1.73× | ||
| 18 | Julio Iglesias | Music & Radio | 1.72× | ||
| 19 | Coches.net | Cars & Mobility | 1.59× | ||
| 20 | Spanish language | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.00× | |
| Community Orientation | OPEN | 1.51× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Andalusia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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