Andalusia Audience in Spain
Andalusia has an estimated audience of 9,524,830 people in Spain. 59.9% are female, 40.1% are male, average age 45.7. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Distilled beverage, Real property.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.96× the country average). Demographically, the Andalusia audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Andalusia fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 45.7 |
| Estimated audience size | 9,524,830 |
Audience persona
The typical Andalusia fan in Spain is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Andalusia fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 2.96× | Travel & Leisure |
| 2.94× | Internet & Social Media | |
| Aldi | 2.18× | Shopping |
| Distilled beverage | 2.38× | Food & Beverages |
| Real property | 2.64× | Home & Garden |
| Spanish language | 1.53× | Politics & Society |
| Sevilla FC | 1.73× | Sports |
| Betfair | 3.1× | Games |
| Rayo Vallecano | 3.65× | Travel & Leisure |
| Mango | 2.47× | Shopping |
| Refrigerator | 2.65× | Home & Garden |
| Volunteering | 2.6× | Politics & Society |
| Julio Iglesias | 1.72× | Music & Radio |
| Coches.net | 1.59× | Cars & Mobility |
| TripAdvisor | 2.06× | Travel & Leisure |
| MSN | 1.76× | News |
| Wikipedia | 1.92× | Internet & Social Media |
| Satire | 3.4× | Literature |
| Badoo | 1.93× | Internet & Social Media |
| Travel website | 1.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2 |
| Community Orientation | OPEN | 1.51 |
| Convenience Orientation | PREMIUM | 1.4 |
| Spirituality | BALANCE | 1.39 |
| Quality Awareness | PREMIUM | 1.34 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 44.1% |
| United States | 6.1% |
| United Kingdom | 5.4% |
See Andalusia audiences in other countries
More Region audiences in Spain
- Catalonia (10,509,428)
- Mediterranean Sea (7,567,943)
- Latin America (6,934,266)
- Galicia (Spain) (5,926,692)
- Atlantic Ocean (5,734,980)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Andalusia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.