Latin America Audience in Spain
Latin America has an estimated audience of 6,934,265 people in Spain. 56.0% are female, 44.0% are male, average age 42.1. Top brand affinities: Singer-songwriter, MSN, Brico Dépôt, Julio Iglesias, Iberia (airline).
Top brand affinities include Singer-songwriter, MSN, Brico Dépôt, with strongest over-indexing on Singer-songwriter (3.83× the country average). Demographically, the Latin America audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Latin America fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.1 |
| Estimated audience size | 6,934,265 |
Audience persona
The typical Latin America fan in Spain is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 3.83× | Music & Radio |
| MSN | 3.07× | News |
| Brico Dépôt | 3.07× | Shopping |
| Julio Iglesias | 2.24× | Music & Radio |
| Iberia (airline) | 1.62× | Travel & Leisure |
| Health care provider | 3.48× | Health |
| Movistar | 1.93× | Technology & Electronics |
| 1.62× | Internet & Social Media | |
| Costume jewelry | 3.16× | Fashion & Accessoires |
| CAC 40 | 2.15× | Business & Career |
| Mapfre | 1.99× | Business & Career |
| Orange | 2.12× | Technology & Electronics |
| Desktop computers | 2.98× | Technology & Electronics |
| Leggings | 3.3× | Fashion & Accessoires |
| Sports nutrition | 3.83× | Food & Beverages |
| Hair conditioner | 2.65× | Beauty & Wellness |
| Stradivarius | 1.51× | Shopping |
| Google Maps | 1.53× | Internet & Social Media |
| Conforama | 1.96× | Home & Garden |
| BP | 1.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.55 |
| Early Adopter Mentality | POWER | 1.28 |
| Need for Security | CONSERVATISM | 1.25 |
| Risk Appetite | THRILL | 1.12 |
| Quality Awareness | PREMIUM | 1.11 |
| Mindfulness | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.3% |
| Mexico | 9.3% |
See Latin America audiences in other countries
More Region audiences in Spain
- Catalonia (10,509,428)
- Andalusia (9,524,831)
- Mediterranean Sea (7,567,943)
- Galicia (Spain) (5,926,692)
- Atlantic Ocean (5,734,980)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.