A data profile of the people who buy, follow and care about Latin America in Spain — modelled from more than twelve digital signal sources. Latin America has an estimated audience of 6,934,265 people in Spain.
Latin America has an estimated audience of 6,934,265 people in Spain. 56.0% are female, 44.0% are male, average age 42.1. Top brand affinities: Spanish language, Real property, Refrigerator, Satire, Innovation.
Top brand affinities include Spanish language, Real property, Refrigerator, with strongest over-indexing on Spanish language (1.53× the country average).
Demographically, the Latin America audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Latin America fan in Spain is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Spanish language.
The key figures that characterise the Latin America profile in Spain.
56.0% are female, 44.0% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.1 |
| Estimated audience size | 6,934,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Latin America audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.3% |
| Brazil | 10.3% |
| Mexico | 9.3% |
The strongest cross-interests of the Latin America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.83× | ||
| 02 | John Cena | Sports | 3.83× | ||
| 03 | WWE | Sports | 3.75× | ||
| 04 | Detroit techno | Music & Radio | 3.38× | ||
| 05 | Refrigerator | Home & Garden | 2.61× | ||
| 06 | Betfair | Games | 2.44× | ||
| 07 | Real property | Home & Garden | 2.38× | ||
| 08 | Bruce Willis | Movies & TV | 2.01× | ||
| 09 | Innovation | Business & Career | 1.97× | ||
| 10 | Western Union | Business & Career | 1.94× | ||
| 11 | Solar energy | Home & Garden | 1.87× | ||
| 12 | Renewable energy | Business & Career | 1.76× | ||
| 13 | Pay television | Movies & TV | 1.75× | ||
| 14 | BP | Cars & Mobility | 1.62× | ||
| 15 | Religion | Business & Career | 1.61× | ||
| 16 | Breaking news | Movies & TV | 1.61× | ||
| 17 | Michael Jackson | Music & Radio | 1.60× | ||
| 18 | Genetics | Kids & Family | 1.55× | ||
| 19 | Spanish language | Politics & Society | 1.53× | ||
| 20 | Bankinter | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.75× | |
| Spirituality | BALANCE | 1.36× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Latin America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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