A data profile of the people who buy, follow and care about Bruce Willis in Spain — modelled from more than twelve digital signal sources. Bruce Willis has an estimated audience of 2,815,647 people in Spain.
The average Bruce Willis fan in Spain is 46.8 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Demi Moore, Ashton Kutcher, Cole Hauser, with strongest over-indexing on Demi Moore (51.03× the country average).
Demographically, the Bruce Willis audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bruce Willis fan in Spain is balanced, around 46.8 years old, with strong Spirituality tendencies and a notable affinity for Demi Moore.
The key figures that characterise the Bruce Willis profile in Spain.
55.0% are female, 45.0% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 46.8 |
| Estimated audience size | 2,815,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 34% |
of the worldwide Bruce Willis audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.5% |
| Germany | 7.6% |
| Brazil | 7.4% |
Where the Bruce Willis audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.23× | |
| 02 | Galicia | ~100K | 1.11× | |
| 03 | Catalonia | ~600K | 1.09× | |
| 04 | Community of Madrid | ~500K | 1.07× | |
| 05 | Comunidad Valenciana | ~300K | 1.07× | |
| 06 | Region of Murcia | ~100K | 1.06× | |
| 07 | Principality of Asturias | ~70K | 1.05× | |
| 08 | Castilla-La Mancha | ~100K | 1.03× | |
| 09 | Andalusia | ~600K | 1.02× | |
| 10 | Balearic Islands | ~80K | 1.02× | |
| 11 | Aragon | ~80K | 1.01× | |
| 12 | Basque Autonomous Country | ~100K | 1.00× | |
| 13 | Castile and León | ~100K | 0.99× | |
| 14 | Cantabria | ~30K | 0.90× | |
| 15 | La Rioja | ~20K | 0.82× | |
| 16 | Extremadura | ~50K | 0.81× | |
| 17 | Navarre | ~30K | 0.75× |
The strongest cross-interests of the Bruce Willis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Preservation Hall Jazz Band | Music & Radio | 395.53× | ||
| 02 | Psycho (1960 film) | Movies & TV | 135.92× | ||
| 03 | Ashton Kutcher | Movies & TV | 107.08× | ||
| 04 | Cole Hauser | Movies & TV | 102.82× | ||
| 05 | Roswell, New Mexico | Travel & Leisure | 62.15× | ||
| 06 | Total Recall (2012 film) | Movies & TV | 51.96× | ||
| 07 | Demi Moore | Movies & TV | 51.03× | ||
| 08 | Looper (film) | Movies & TV | 50.65× | ||
| 09 | Patrick Swayze | Movies & TV | 46.07× | ||
| 10 | Dirty Dancing | Movies & TV | 35.50× | ||
| 11 | Stanley Kubrick | Movies & TV | 29.63× | ||
| 12 | Jason Statham | Movies & TV | 21.90× | ||
| 13 | Emily Blunt | Movies & TV | 21.88× | ||
| 14 | Sylvester Stallone | Movies & TV | 21.53× | ||
| 15 | Matt Damon | Movies & TV | 21.20× | ||
| 16 | Pamela Anderson | Movies & TV | 16.24× | ||
| 17 | Imdb | Movies & TV | 11.44× | ||
| 18 | Chuck Norris | Movies & TV | 9.75× | ||
| 19 | Pedro Pascal | Movies & TV | 7.43× | ||
| 20 | Global Television Network | Movies & TV | 6.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.10× | |
| Individualism | JOY | 1.75× | |
| Extroversion | THRILL | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.13× | |
| Sports Activity | POWER | 1.16× | |
| Luxury Orientation | PREMIUM | 1.19× |
Bruce Willis has an estimated audience of 2,815,647 people in Spain, concentrated in Andalusia and Catalonia.
55.0% of Bruce Willis fans are female, 45.0% are male, with an average age of 46.8 years.
Bruce Willis fans show strongest brand affinity for Demi Moore (51.03×), Ashton Kutcher (107.08×), and Cole Hauser (102.82×) over the country average.
Bruce Willis fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bruce Willis itself, the audience over-indexes on Ashton Kutcher (107.08×), Cole Hauser (102.82×), Patrick Swayze (46.07×), and Psycho (1960 film) (135.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bruce Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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