Rascasse Audience Intelligence

Bruce Willis Audience in Brazil

A data profile of the people who buy, follow and care about Bruce Willis in Brazil — modelled from more than twelve digital signal sources. Bruce Willis has an estimated audience of 5,230,112 people in Brazil.

#6among Actor Actress or TV Star in Brazil#42among Person in Brazil#71in Movies & TV

The average Bruce Willis fan in Brazil is 44.6 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bruce Willis profile in Brazil.

Audience size
5.2M
in Brazil
Gender
45.8%♀
54.2% male
Age
44.6
average years
Country rank
#1277
Person in Brazil
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bruce Willis fans

45.8% are female, 54.2% are male, average age 44.6.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Bruce Willis audience in Brazil
MetricValue
Female45.8%
Male54.2%
Average age44.6
Estimated audience size5,230,112
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Bruce Willis audience in Brazil
Age bracketShare%
16-1910%
20-2915%
30-3918%
40-4922%
50+35%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Bruce Willis audience comes from Brazil.

Worldwide audience distribution share by country for Bruce Willis
CountryShare
United States28.5%
Germany7.6%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bruce Willis audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Bruce Willis fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Sul~400K1.45×
02São Paulo~1.5M1.22×
03Rio de Janeiro~500K1.21×
04Santa Catarina~300K1.20×
05Federal District~90K1.17×
06Mato Grosso do Sul~80K1.15×
07Paraná~300K1.14×
08Minas Gerais~500K1.12×
09Amazonas~90K1.04×
10Espírito Santo~100K1.03×
11Pernambuco~200K1.02×
12Goiás~200K0.99×
13Amapá~20K0.97×
14Rio Grande do Norte~80K0.96×
15Alagoas~60K0.94×
16Rondônia~40K0.94×
17Pará~100K0.93×
18Roraima~10K0.93×
19Ceará~200K0.92×
20Bahia~300K0.91×
21Sergipe~40K0.90×
22Paraíba~80K0.89×
23Acre~10K0.84×
24Mato Grosso~70K0.82×
25Piauí~50K0.81×
26Maranhão~90K0.80×
27Tocantins~20K0.80×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Bruce Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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